Defining your customer journey
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
Month: August 2019
How do I rank higher in Google?
The ever elusive challenge of most businesses is to rank higher or perform better on Google. 9/10 people just want to short cut.
In Marketing, taking shortcuts doesn’t pay
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
The Secret Weapon required in your Marketing Arsenal
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
Blowing your budget with Google Ads Quality Score
When it comes to Google Ads, your Quality Score is important. It is an estimate of the quality of your ads, keywords, and landing pages – the three most important metrics for google to rank your ads.
Does my business need to be on Facebook?
So, who has heard this before? You must be on facebook! … It’s baloney absolute baloney!
What does a strong marketing strategy look like?
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.
