Defining your customer journey
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.
The ever elusive challenge of most businesses is to rank higher or perform better on Google. 9/10 people just want to short cut.
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
When it comes to Google Ads, your Quality Score is important. It is an estimate of the quality of your ads, keywords, and landing pages – the three most important metrics for google to rank your ads.
So, who has heard this before? You must be on facebook! … It’s baloney absolute baloney!
So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.