The Compass Blog
If you’ve never asked this question & don’t have competitors more successful than you then stop reading, jump on your super maxi yacht and sail off into the sunset! For the rest of us mere mortals.
Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget.
One question I really like asking people is; do they have some competitors that are more successful than they are? For 98% of the business population the answer is ‘yes we do’.
The ultimate answer is you get what you pay for! Like most things in life, quality and costs go hand in hand. And for good reason – if everybody can do it quickly and cheaply, it wouldn’t be defined as “good” anymore…
Results can only come when you complete the right work, launch great marketing campaigns and create first rate messages.
You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.
Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.
There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?