The Compass Blog

Strategy

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  • Strategy
All
  • All
  • Analytics
  • Execution
  • Management
  • Optimisation
  • Strategy

Why are my competitors more successful than me?

If you’ve never asked this question & don’t have competitors more successful than you then stop reading, jump on your super maxi yacht and sail off into the sunset! For the rest of us mere mortals.

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Marketing Analytics 101: Where to start and what to track

Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget.

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Why ROI is the most misleading metric in marketing

It’s time to remove ROI from our marketing vocabulary and get smart with reporting on things that really matter. Learn more.

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How to get more sales!

We always want more, right…and obviously for a lot of businesses that have salespeople, or a sales team, they want them to do better, to get more sales.

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Why are my competitors more successful than me?

One question I really like asking people is; do they have some competitors that are more successful than they are? For 98% of the business population the answer is ‘yes we do’.

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How to get more customers

Business owners come to us day after day saying, “we would like more customers”, and “how do we get more customers?”

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Compound interest theory for better digital marketing results

Albert Einstein said “compound interest is the eighth wonder of the world”, he thought it was pretty important.

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Where should I spend my marketing dollars?

Ultimately, what is going to give us our biggest bang for our buck, the best return on our investment, that will drive revenue growth profitably?

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What does a Marketing Agency cost?

The ultimate answer is you get what you pay for! Like most things in life, quality and costs go hand in hand. And for good reason – if everybody can do it quickly and cheaply, it wouldn’t be defined as “good” anymore…

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Management Framework to guide your Business Marketing

This article provides an overview of the Management Framework you can expect from Due North as your digital marketing agency.

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Extraordinary Marketing takes an Extraordinary Team with Extraordinary Execution

Results can only come when you complete the right work, launch great marketing campaigns and create first rate messages.

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Defining your customer journey

Customers embark on a journey to become aware of, consider and evaluate, and decide to purchase a product or service.

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In Marketing, taking shortcuts doesn’t pay

You’ve looked at the map, but it looks like such a long way around to get there. Wait, I think I know a shortcut… In Marketing, taking shortcuts doesn’t pay.

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The Secret Weapon required in your Marketing Arsenal

Marketing Optimisation is the process of getting better and better and better and better. Little increases along each part of marketing journey make big increases over time.

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What does a strong marketing strategy look like?

So here is one word I really hate – “Strategy”. I think a lot of people get it wrong with what it means and how to do it.

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4 most important metrics in marketing!

There is a really big question around ‘what to actually measure’, because in this day and age there is so much data, that there’s too much. So, how do we actually get to the core metrics?

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