I get really sick and tired of hearing that every single business should be having lead magnets, and sales funnels, and lead funnels, and every term under the sun. It’s not true. I don’t believe in that, we don’t subscribe to that.
For us, this is about a considered purchase process. So, if you’re selling a dog collar, it’s just has to look good, right? I need a dog collar, I’m going to see one I like, and I’m going to buy it. You don’t need to create an eBook around the benefits of why a blue dog collar produces a better environment. That’s not real, right?