SEO Agency Melbourne
Build a strong online presence, trust and credibility with Google and your target audience.
- Technical SEO
- Keyword research and content
- Backlinks and authority
- Website UX
Search Engine Optimisation
SEO is the way in which you increase the volume of organic traffic to your website (that is, traffic that you don’t have to pay for). This includes direct links to various pages on your website that may rank in search engines such as Google, but also includes links from other websites that are also ranking for the search terms. SEO is not just about search engines, it’s about maximising your overall web presence through the help and guidance of the best SEO Agency in Melbourne.
There are three important aspects of SEO:
- 1. A great website that engages your target audience (and Mr Google)
- 2. A strong web presence and good backlinks to your website
- 3. Great content that makes you a thought leader in your field
The Journey
With over 17 years of successfully growing our own businesses, we’ve narrowed down the formula for business success. It’s all about:
Strategy & Analytics
We’ll help plan your journey with the right tracking, measurement, analysis and strategy.
Optimisation
We’ll navigate the path forward with optimisations and key improvements.
Scale
We’ll help you scale your Everest by generating more profit with lower costs, bringing you rapid growth and business success.
Strategy & Analytics
Like any journey, you need a comprehensive plan on how you’re going to get to your destination. This includes using Business Intelligence data and analysis, to determine where your business is at, what gaps need to be filled, and the best strategy for your business to help you reach your goals.
When it comes to SEO, our SEO Audit is a thorough review of your current technical SEO setup and how your website is currently performing. It provides clear insights into improvements that can be implemented for better results, and covers the following important aspects of SEO:
How well can the search engines find and index your website?
How search engines index your website is basically the process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly:
- xml sitemap – a list all of the URLs for a website that are available for crawling.
- Indexed pages – How many pages you have indexed in Google (i.e. the pages that google deems to have quality content.
- robots.txt – a text file used to instruct web robots (typically search engine robots) how to crawl pages on their website.
- www to non-www redirection – removes the risk of having two versions of your website and therefore risk that backlinks will point to two different locations.
How well can the search engines find and index each individual page?
This is how you tell search engines what content is on each page so they can index it correctly and show it in relevant search queries. It includes things like ensuring title tags, meta descriptions and H1 tags are all updated in the backend of your website. These are the headings and descriptions that will appear in a google search to provide a brief insight into what content is on that particular web page.
How well can search engines (and visitors) can navigate your site?
The navigation structure on your website is important as it provides internal links to every page on your site and points search engines to the most important pages (so search engines can read navigation drop down links), which also allows all pages to be indexed. Key aspects that need reviewing are:
- Custom 404 page – this is a specific page created in the style of your website to inform users that the page is no longer active and encourages them to stay on your website.
- Page not found 404 errors – occurs when the page has been removed or moved and the URL was not changed accordingly.
- Speed insights – this is one of the factors Google uses to rank websites and is also important for user experience. For example, the slower the website the more likely it is to have a higher bounce rate.
How well does your website translate to mobile?
With over 40% of Australian internet use being via a mobile phone, it is imperative to maintain a competitive advantage that businesses have a mobile responsive website. This should take into account:
- Site design – how well your website design and layout translate onto mobile.
- Site structure – how easy it is to navigate your website on mobile.
- Page speed – how fast your website loads on mobile.
Optimisation
Implementing SEO improvements outlined in the SEO Audit, will mean your website is already on track for better optimisations, however that alone is not enough to get the traction your website needs. Continual optimisations that increase the visibility of your website across a multitude of platforms will drastically improve not only your rankings but the traffic to your website. Some of the SEO strategies we recommend include:
Building Trust and Authority
External links to your website is an excellent way to not only drive traffic to your website, they help you rank better. They tell Google you’re an authority on a certain subject so the more good quality links you can get the better. Here’s some of the ways in which we will help you do it:
- Websites with qualified / high volume traffic – seek links via content on highly regarded websites, such as news publications or government websites (i.e. those ending in .gov, .edu).
- Business directories – list your business details on directories such as True Local.
- Industry sites – seeking to publish content on industry sites is a good way to qualify for links back to your website.
- PR/blog content – seek to author content on other websites, or have guest authors publish on your website (in the hope that they also link from their site).
Content Creation
In order to achieve the above, you are more than likely going to need to start here – developing rich, relevant, engaging and current content. It’s all about what your target audience are searching for and you will know this from your keyword research. By continually developing new and interesting content you can use it to refresh and update your website and reach out to other websites, too.
A Great Website
It may seem obvious but having a great website is paramount. And not just a good-looking website, but one that is optimised for SEO. At a minimum, it should be visually appealing, easy to navigate, display clear unique selling points and call to action, have a simple user journey, be mobile responsive, be full of super relevant and helpful content and have a strong message coming through on your About Us page to really connect with your audience. It should also be working for you by collecting leads – this is really important as it will help you develop a database of ‘qualified leads’ that you can market back to as part of your email strategy.
Scale
Now we’re getting serious. We’ve got our SEO on track, we’re ranking well for key search terms and we’re getting our website and content humming along. But what’s needed in the longer term to maintain our good positioning and outplay our competitors?
- Long term content plan – Incorporating a long-term content plan is a good way of developing content that is aligned with your overall marketing strategy. By this we mean content that compliments your overall marketing goals and objectives – not just ad-hoc pieces as opportunity arises. By preparing a plan in advance it saves time and ensures that content is published in a timely fashion with maximum exposure.
- Get social – Developing a social media strategy is an excellent way to extend your overall digital presence by helping you to be visible on relevant social media platforms. By establishing a social media presence, it also helps establish authority and influence amongst your target audience. Your social profiles are more likely to rank in search results, and your target audience may even be using the social platforms to search for products or services just like yours.
SEO FAQs
If your website is used to attract customers or businesses, and if your customers use the internet to search for businesses like yours, then proper SEO will benefit your business, even if it's a bespoke store in a Melbourne alleyway! Customers often search for services and business names, and if you're not there, they'll go elsewhere! SEO is also a local game - Google uses people's location to show local businesses. So, now more than ever, SEO is an important part of almost every business!
Every case is different, but it generally takes just over a week for Google to know your business exists and (if you have a physical store) for this to show on their maps. This means people can start making their way to your store when they haven't met you before! But to have your website ranking well on Google often takes 4 to 12 months, depending on the intensity of your competition. For example, ranking in the top 10 for a theme park in Melbourne would be easy (if you had a theme park), but ranking for accommodation in the CBD would be a whole other story!
Most of the Due North team are born and bred or live in Melbourne, so we intimately know the Melbourne market! We're not just SEO experts, we think big picture! As we have successfully done for numerous Melbourne businesses, we focus on sustained year on year business growth. SEO is one of the many digital marketing tools in our toolbox. It's our passion for SEO and digital marketing that makes the difference between good and great results! So, if you're passionate about your business and want to see it genuinely grow, we'd make a good match!
What's in KFC's secret 11 herbs and spices? If only we knew! Likewise, Google (and other search engines) guard their search algorithms carefully. However, many factors are known to resonate with search algorithms nicely. These include, but aren't limited to, being mobile friendly, loading fast and securely, and providing a good user experience (i.e.: If people consistently spend 10 seconds on your website then leave, Google will rank you further down). Having quality content that targets the right keywords and adds value to your audience, coupled with structured data, is also beneficial to your rankings.
If your website's intention is to get attention and win customers, then it's important that SEO and website development occur simultaneously! SEO is the make up and preparation before a job interview - you don't want to present yourself to Google like you just got out of bed do you? Forming your website with your customer and SEO in mind is critical to it's success and will save you a lot of money down the track!
You sure can! In fact, we have a few blogs that can guide you on the principles and methods for SEO and digital marketing. Keep in mind though, a successful business owner does what they do best and delegates the rest to others that have shown competence in that field! It's easy for SEO and marketing to fall by the wayside when things get busy. That's why we recommend having dedicated resources to the task of SEO and Digital Marketing when business reaches such a level. If you feel that a partnership with a quality & holistic focused Digital Marketing Agency will benefit your business, we're just a phone call away!
You can, but it's not necessarily ideal as both SEO and PPC (buying ads) help in different ways. PPC allows you to connect with customers when they need you, but SEO provides more exposure to your business in general, leading to better brand affiliation and prominence. It depends on your marketing strategy, but we often recommend a mix of PPC and SEO to increase your online presence for the long-term whilst also making gains immediately. SEO also helps you analyse your website, increasing its effectiveness, which naturally increases your PPC outcomes.
Keywords are the search terms people type into a search engine. For example, if you're looking for a good café in Hawthorn, you could type "good coffee in Hawthorn" - that is a 'keyword'. When you learn what keywords people are using to find products or services you offer, you can align your website accordingly - connecting your business to potential customers. However, Google is getting smarter by the day and it knows that 'good coffee in Hawthorn' has the same intention as 'Hawthorn good coffee' - so you shouldn't stuff your website copy with every keyword variation - people first; machines second!
CASE STUDY
Doubled sales in 6 months
Engagement : Sept '15 – July ’21
- Technical on page SEO
- Google Ads Management
- Web Design and Development
- Analytics Framework
100%
Inbound Sales
120%
Lead Enquiries
31%
Website Visitors
Find us in Melbourne.
It’s time to do great digital marketing!
"*" indicates required fields
