The Best SEO Agency
in Brisbane
Build trust and credibility with Google and your target audience through a strong online presence.
- Technical SEO
- Keyword research and content
- Backlinks and authority
- Website UX
An SEO agency that delivers results
As Australia’s premier SEO Agency, our job is to increase the volume of organic traffic to your website that generate more leads than you can handle (that is, traffic that you don’t have to pay for). This includes direct links to various pages on your website that may rank in search engines such as Google, but also includes links from other websites that are also ranking for the search terms. SEO is not just about search engines, it’s about maximising your overall web presence.
There are three important aspects the an SEO agency deliver:
- 1. A great website that engages your target audience (and Google)
- 2. A strong web presence and good backlinks to your website
- 3. Great content that makes you a thought leader in your field
A proven track record of delivering businesses more qualified leads.
I want more leads!
Great digital marketing that delivers...
- More Search Visitors
- To a better converting website
- More Qualified Leads
I want cheaper leads!
Expert digital marketers that optimises...
- Better optimisation processes
- More effective Google Ads
- Growth in organic visitors
- Content marketing that scales
I want better leads!
Digital Marketing that connects and engages...
- Engaging Marketing Messages
- Robust Marketing Strategy
- Marketing Plans that deliver
- Website that converts the right leads
Results that speak for themselves...
The Six Core Tasks of an SEO Agency
The key question every single business owner will regularly ask themselves; how do we do better organically and show up higher in Google search results? How do we get better keyword rankings that get more leads and more revenue from SEO? Work with a great SEO Agency who will:
1. SEO Foundations
To start this journey, we need to go back to basics, to the first principles of SEO.
2. Technical onsite SEO
You need to have a technically sound, strong and effective website that Google can find.
Find out how we can make your marketing more profitable and effective.
Google Ads
PPC Services
- Google Ads
- Optimisations
- Management
- SEM
SEO
SEO Services
- Technical SEO services
- Keyword research
- Content marketing for your SEO campaign
- Website UX
Website
Web Services
- Web design & web development
- User experience (UX)
- Copywriting and content marketing
- SEO strategies
Content
Content Services
- Content strategy
- Messaging
- Keyword strategy
- Creation and promotion
Digital marketing specialists for B2B, trades and industrial SMEs.
8 experts
Your go-to team of highly experienced marketing specialists.
25 clients
The limited number of businesses we work with at one time.
20+ years
The experience we have had working with B2B companies.
100+ years
The combined marketing experience of our team.
Featured in the Media:
SEO Strategy & SEO Analytics
Like any journey, you need a comprehensive plan on how you’re going to get to your destination. This includes using Business Intelligence data and analysis, to determine where your business is at, what gaps need to be filled, and the best strategy for your business to help you reach your goals.
When it comes to SEO, our SEO agency will conduct a thorough review of your current technical SEO setup and how your website is currently performing. It provides clear insights into improvements that can be implemented for better results, and covers the following important aspects of SEO:
How well can the search engines find and index your website?
How search engines index your website is basically the process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly:
- xml sitemap – a list all of the URLs for a website that are available for crawling.
- Indexed pages – How many pages you have indexed in Google (i.e. the pages that google deems to have quality content.
- robots.txt – a text file used to instruct web robots (typically search engine robots) how to crawl pages on their website.
- www to non-www redirection – removes the risk of having two versions of your website and therefore risk that backlinks will point to two different locations.
How well can the search engines find and index each individual page?
This is how you tell search engines what content is on each page so they can index it correctly and show it in relevant search queries. It includes things like ensuring title tags, meta descriptions and H1 tags are all updated in the backend of your website. These are the headings and descriptions that will appear in a google search to provide a brief insight into what content is on that particular web page.
How well can search engines (and visitors) can navigate your site?
The navigation structure on your website is important as it provides internal links to every page on your site and points search engines to the most important pages (so search engines can read navigation drop down links), which also allows all pages to be indexed. Key aspects that need reviewing are:
- Custom 404 page – this is a specific page created in the style of your website to inform users that the page is no longer active and encourages them to stay on your website.
- Page not found 404 errors – occurs when the page has been removed or moved and the URL was not changed accordingly.
- Speed insights – this is one of the factors Google uses to rank websites and is also important for user experience. For example, the slower the website the more likely it is to have a higher bounce rate.
How well does your website translate to mobile?
With over 40% of Australian internet use being via a mobile phone, it is imperative to maintain a competitive advantage that businesses have a mobile responsive website. This should take into account:
- Site design – how well your website design and layout translate onto mobile.
- Site structure – how easy it is to navigate your website on mobile.
- Page speed – how fast your website loads on mobile.
SEO Optimisation
By implementing SEO improvements outlined in the SEO Audit, your website will already be on track for better optimisations, however that alone is not enough to get the traction your website needs. Continual optimisations that increase the visibility of your website across a multitude of platforms will drastically improve not only your rankings but the traffic to your website. Some of the SEO strategies we recommend include:
SEO Agency that Builds Trust and Authority
External links to your website is an excellent way to not only drive traffic to your website, they help you rank better. They tell Google you’re an authority on a certain subject so the more good quality links you can get the better. Here’s some of the ways in which we will help you do it:
- Websites with qualified / high volume traffic – seek links via content on highly regarded websites, such as news publications or government websites (i.e. those ending in .gov, .edu).
- Business directories – list your business details on directories such as True Local.
- Industry sites – seeking to publish content on industry sites is a good way to qualify for links back to your website.
- PR/blog content – seek to author content on other websites, or have guest authors publish on your website (in the hope that they also link from their site).
Content Creation by your SEO Agency
In order to achieve the above, you are more than likely going to need to start here – developing rich, relevant, engaging and current content. It’s all about what your target audience are searching for and you will know this from your keyword research. By continually developing new and interesting content you can use it to refresh and update your website and reach out to other websites, too.
A Great Website
It may seem obvious but having a great website is paramount. And not just a good-looking website, but one that is optimised for SEO. At a minimum, it should be visually appealing, easy to navigate, display clear unique selling points and call to action, have a simple user journey, be mobile responsive, be full of super relevant and helpful content and have a strong message coming through on your About Us page to really connect with your audience. It should also be working for you by collecting leads – this is really important as it will help you develop a database of ‘qualified leads’ that you can market back to as part of your email strategy.
Why Choose SEO Over Paid Ads?
When deciding between SEO and paid advertising, several factors come into play, including your business goals, budget, timeline, and target audience. While both SEO and paid ads have their advantages, here’s why prioritising SEO might be the right choice for you…
Long-Term Sustainability
SEO efforts, though requiring patience, can offer lasting benefits. By optimizing your website’s content, structure, and building quality backlinks, you can achieve higher organic rankings in SERPs over time
Cost-Effectiveness
Once your website reaches your organic rankings goals through SEO, you can attract targeted traffic without ongoing ad expenses. Over time, the cost-per-acquisition (CPA) for SEO traffic tends to be lower than paid ads
Builds Credibility & Trust
Users tend to view organic search results as more trustworthy than paid ads. Securing top positions in organic results enhances your website’s credibility and user trust, leading to higher click-through rates and conversions.
Targeted Keyword Traffic
SEO enables precise targeting of relevant keywords, ensuring your website appears to users actively seeking products or services like yours. With paid advertising, you may face competition and higher costs for certain keywords.
Servicing Brisbane:
The Types of Businesses We Support
Meet Your Team of Marketing Experts.
What makes us different? We solve search marketing challenges for tech, industrial and personal services companies.
We’ve deliberately handpicked only the best, senior digital marketing professionals to ensure we can provide a full service digital agency offering. They know how to deliver what’s required for every client, every task, on time, to the highest standard to ensure your digital marketing efforts are successful.
Our Core Values Include:
- Outcomes + Accountability
- Curiosity + Thirst for Knowledge
- Honesty + Integrity
- Healthy Communication
- Empathy
Our happy clients
Scale with the right SEO Agency
Now we’re getting serious. We’ve got our SEO on track, we’re ranking well for key search terms and we’re getting our website and content humming along. But what’s needed in the longer term to maintain our good positioning and outplay our competitors?
- Long term content plan – Incorporating a long-term content plan is a good way of developing content that is aligned with your overall marketing strategy. By this we mean content that compliments your overall marketing goals and objectives – not just ad-hoc pieces as opportunity arises. By preparing a plan in advance it saves time and ensures that content is published in a timely fashion with maximum exposure.
- Get social – Developing a social media strategy is an excellent way to extend your overall digital presence by helping you to be visible on relevant social media platforms. By establishing a social media presence, it also helps establish authority and influence amongst your target audience. Your social profiles are more likely to rank in search results, and your target audience may even be using the social platforms to search for products or services just like yours.
SEO Agency FAQs
Do I need SEO for my Brisbane business?
If your website is used to attract customers or businesses, and if your customers use the internet to search for businesses like yours, then proper SEO will benefit your business, even if it’s a boutique store in Fortitude Valley! Customers often search for services and business names, and if you’re not there, they’ll go elsewhere! SEO is also a local game – Google uses people’s location to show local businesses. So, now more than ever, SEO is an important part of almost every business!
How long will it take to rank on Google in Brisbane?
Every case is different, but it generally takes just over a week for Google to know your business exists and (if you have a physical store) for this to show on their maps. This means people can start making their way to your store when they haven’t met you before! But to have your website ranking well on Google often takes 4 to 12 months, depending on the intensity of your competition. For example, it would be easy to rank in the top ten for an ice bar (if you opened one), but ranking for accommodation in the CBD would be a whole other story!
What makes Due North a good SEO agency in Brisbane?
Half of our Due North team live in South-east Queensland, so we intimately know Queensland and its business landscape! We’re not just SEO experts, we think big picture! As we have successfully done for many Brisbane based businesses, we focus on sustained year on year growth. SEO is one of the many digital marketing tools in our toolbox. It’s our passion for SEO and digital marketing that makes the difference between good and great results! So if you’re passionate about your business and want to see it genuinely grow, we’d make a good match!
What do you actually do when you ‘do SEO’?
SEO is an art (a worker puts his back into it, a craftsman puts his head into it, but an artist – an artist puts his heart into it!). Anyone can get a website ranking, but the key is to get your website ranking for search terms used by customers looking for your product or service. We at Due North, analyse search trends and determine the intent behind them (this involves our head). Then we’ll work with you to align your website and online assets to address these trends (this involves our back). We’ll also work with you to ensure your website is awesome, easy to use and adds value – so when people come to you, they convert (and this involves our heart).
What differentiates Due North from other SEO agencies?
What affects your SEO ranking?
Should I start SEO before my website is built?
Can I do my own SEO for my website?
Can’t I just buy ads and skip SEO?
What are keywords and are they important?
What are backlinks?
Why is SEO important for my business?
How much does SEO cost?
CASE STUDY
Doubled sales in 6 months
Engagement : Sept '15 – Current
- Technical on page SEO
- Google Ads Management
- Web Design and Development
- Analytics Framework
100%
Inbound Sales
120%
Lead Enquiries
31%
Website Visitors
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Find out how we can make your marketing more profitable and effective.
Google Ads
PPC Services
- Google Ads
- Optimisations
- Management
- SEM
SEO
SEO Services
- Technical SEO
- Keyword Research
- Content
- Website UX
Website
Web Services
- Web Design & Development
- User Experience (UX)
- Content
- SEO
Content
Content Services
- Content Strategy
- Messaging
- Keyword Strategy
- Creation and Promotion
Find us in Brisbane
It’s time to do great digital marketing!
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Ben Perry
BLOG: The 4 golden rules on how to do SEO well.
