How Conquest Equipment doubled quality leads within 6 months
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Conquest Equipment
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: Feb 2025 – Aug 2025
Doubled quality leads from Google Ads
+25% growth in SEO and organic visitors
About Conquest Equipment
Conquest Equipment supplies industrial and commercial cleaning machines across Australia, including scrubbers, sweepers, and outdoor cleaning solutions. Their equipment is trusted by facility managers, warehouses, schools, and councils to keep large spaces clean and safe.
Known for dependable products, nationwide service, and expert advice, Conquest Equipment positions itself as a partner that helps organisations improve efficiency while reducing downtime and cleaning costs.
The Problem: Wanted more quality leads!
- While the leads were coming in, the quality was lacking.
- Google Ads was active but not delivering quality leads.
- Keyword rankings lagged behind competitors in important categories.
- Their website provided information, but not always in a way that converted visitors into enquiries.
- Conquest Equipment wanted more high-value leads to support ongoing growth.
What We Did
Marketing Message and Marketing Strategy
- Refined the marketing message to emphasise Conquest’s unique advantages such as reliability, nationwide service, and cost-saving benefits.
- Built a clear, actionable marketing plan across Google Ads, SEO, content, and website updates.
- Focused the messaging and strategy on driving quality enquiries rather than just volume.
Website Improvements (Design & UX)
- Improved page layouts and product pages to highlight benefits and CTAs more clearly.
- Added stronger social proof points (case studies, testimonials, industry certifications) to build trust.
- Simplified enquiry forms to make it easier for prospects to request quotes.
- Showcased competitive advantages like responsive support and service coverage.
Show up better on Google (SEO)
- Fixed technical SEO issues to improve site speed and rankings.
- Optimised high-value product and solution pages with relevant keywords.
- Created fresh industry-specific content addressing common cleaning challenges.
Smarter Google Ads
- Rebuilt campaigns around product categories and industries.
- Improved targeting for better leads and reduced wasted spend.
- Tested new ad copy and landing pages to drive better conversion quality.
Content that proves it
- Created case studies highlighting successful results for large facilities and councils.
- Built a content plan addressing customer pain points and buying questions.
- Set up a clear system to consistently produce and share high-quality content.
The Results
Doubled quality leads from Google Ads
+25% increase in SEO-driven organic visitors
More consistent enquiries from the right industries and decision-makers
Ready to grow like this?
Let’s talk. We’ll show you how the same, results-driven digital marketing approach can drive more targeted traffic and quality enquiries for your business.
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