Digital Marketing that Delivers Cheaper Lead Costs!
Achieving a cheaper lead cost is more than just a financial benefit; it’s about optimising your entire online presence. From Google Ads optimisation to website conversion rates, organic traffic, and effective lead nurturing, our team at Due North bring you high-quality leads at a lower cost. Our comprehensive approach ensures a better return on investment and long-term success.
How to Achieve Cheaper Lead Costs?
Better Google Ads Optimisation
A Better Converting Website
Better SEO and Organic Search Results
A Captivating Lead Nurture Process
Let's break these down.
Better Google Ads Optimisation
Minimising the cost per lead is at the heart of our Google Ads strategy. Our strategy revolves around these main factors:
- Minimising Cost Per Lead Metrics: Understanding the financial model of your business is crucial. We delve into your Lifetime Value (LTV) to optimise Google Ads for minimal cost per lead.
- Reducing Reliance & Spend on Automation: Our experts stop Google’s automation and leverage PMax strategies to streamline your ad spend. By avoiding Google's automation pitfalls and utilising a custom-tailored optimisation process, we ensure a streamlined journey from click to conversion.
- Complete Lead Reporting: Our comprehensive lead reporting spans from the initial click to the final sale, providing you with actionable insights. This transparency enables you to track the effectiveness of your campaigns and make informed decisions.
A Better-Converting Website
- More Engaging Marketing Message: Craft a compelling narrative that resonates with your audience.
- Social Proof: Showcase satisfied customers and build trust in your brand.
- Conversion Rate Optimisation: Fine-tune your website to turn visitors into customers.
- User Journey: Enhance the user experience for seamless navigation.
- Become an Authority: Establish your expertise in the industry.
- Develop Great Content: Create valuable content that attracts and retains visitors
- Showcase Videos: Engage your audience with dynamic and informative attention-grabbing videos.
Better SEO and Organic Search Results
Unlock the power of organic traffic with our SEO strategies. We employ Google’s algorithms to bring more potential clients to your website without the ongoing costs associated with paid advertising. By making your business and website Google-friendly, we increase authority, ensuring that your website attracts the right audience.
A world-class website continually grown and improved is loved by Google
Developing you into an authority figure drives your business's authority in Google's eyes
Great content is the cornerstone of SEO growth
Domain authority growth
A Captivating Lead Nurture Process
In digital marketing, it’s widely believed that most people need to see your message more than 20 times before they will engage. This number is phenomenal, so it’s important to make your message as relatable and memorable as possible!
At Due North, our digital marketing strategies are designed to lean into this need for repetition and foster connection and engagement. Here’s how you can nurture your leads and guide them through the buyer’s journey:
Value Throughout the Journey
Provide meaningful engagement at every stage
Global Problem Solution
Address a universal problem your product/service resolves.
Regular Touch Points
Maintain consistent communication for brand recall.
Qualification Tiers
Classify leads based on their potential investment level.
Foundation of SEO Results
Great content nurtures great relationships and great SEO results!
Omnichannel Engagement
Combine online strategies with offline approaches to build stronger connections
CASE STUDY: Protoblast
Tripled Growth and Long-Term Partner Since 2014.
“The team at Due North are great. They are all great to work with and have helped get our website to perform a lot better. It is a constant job to keep up with all the changes but Due North certainly help make it easier.”
Ben Noble | Owner
350%
Inbound Sales
400%
Lead Enquiries
300%
Website Visitors
Ready to Achieve Cheaper Lead Costs!
Grow your business with long term cheaper leads. Contact us today to explore how our tailored strategies can bring you high-quality leads at a fraction of the cost.
"*" indicates required fields
