Marketing Message – The starting point to digital marketing success
Marketing amplifies a message – pretty simple concept! So if your message is boring, vague, broad or the same as your competitors, its never going to engage with your potential customers. So the 1st task for any successful business is to craft a marketing message that your target audience likes, finds attractive and most importantly is differentiated from your competitors
1. The Silver Bullet
First we need to understand why its so important and really is the silver bullet to you marketing:
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Core Topics Covered
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2. More Successful Competitors
Marketing is a competition and its time to find out why you have competitors that are more successful than you
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3. What Problem Are You Solving
Business Exists to solve a problem, and you need to be crystal clear what that is
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4. Solutions And Outcomes
Your business provides a solution to the problem that produces specific outcomes
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Or jump straight into the detail
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Solution solves problems
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Add Value
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Then add more value
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Trust equation
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Outcomes – short and long term
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Communicate it!
5. Its All About Value
The one who ads the most value wins! Marketing is all about adding value, so having clarity around what exact value you are going to add is paramount
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6. Competitive Advantage
How are you different and why am I going to chose you over your competitors is answered by your competitive advantages
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