Marketing Message – The starting point to digital marketing success

Marketing amplifies a message – pretty simple concept! So if your message is boring, vague, broad or the same as your competitors, it’s never going to engage with your potential customers. So the 1st task for any successful business is to craft a marketing message that your target audience likes, finds attractive and most importantly is differentiated from your competitors

Marketing Message
The Silver Bullet

1. The Silver Bullet

First we need to understand why its so important and really is the silver bullet to you marketing:
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It's All About Value

5. It's All About Value

The one who ads the most value wins! Marketing is all about adding value, so having clarity around what exact value you are going to add is paramount
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Competitive Advantage

6. Competitive Advantage

"How are you different?" and "Why am I going to choose you over your competitors?" are answered by your competitive advantages
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