The Best SEO Agency
in Brisbane
Build trust and credibility with Google and your target audience through a strong online presence.
- Technical SEO
- Keyword research and content
- Backlinks and authority
- Website UX

Home / SEO
An SEO agency that delivers results
As Australia’s premier SEO Agency, our job is to increase the volume of organic traffic to your website that generate more leads than you can handle (that is, traffic that you don’t have to pay for). This includes direct links to various pages on your website that may rank in search engines such as Google, but also includes links from other websites that are also ranking for the search terms. SEO is not just about search engines, it’s about maximising your overall web presence.
There are three important aspects the an SEO agency deliver:
- 1. A great website that engages your target audience (and Google)
- 2. A strong web presence and good backlinks to your website
- 3. Great content that makes you a thought leader in your field

A proven track record of delivering businesses more qualified leads.

I want more leads!
Great digital marketing that delivers...
- More Search Visitors
- To a better converting website
- More Qualified Leads

I want cheaper leads!
Expert digital marketers that optimises...
- Better optimisation processes
- More effective Google Ads
- Growth in organic visitors
- Content marketing that scales

I want better leads!
Digital Marketing that connects and engages...
- Engaging Marketing Messages
- Robust Marketing Strategy
- Marketing Plans that deliver
- Website that converts the right leads
Results that speak for themselves...

The Six Core Tasks of an SEO Agency
The key question every single business owner will regularly ask themselves; how do we do better organically and show up higher in Google search results? How do we get better keyword rankings that get more leads and more revenue from SEO? Work with a great SEO Agency who will:

1. SEO Foundations
To start this journey, we need to go back to basics, to the first principles of SEO.

2. Technical onsite SEO
You need to have a technically sound, strong and effective website that Google can find.
Find out how we can make your marketing more profitable and effective.

Google Ads
PPC Services
- Google Ads
- Optimisations
- Management
- SEM

SEO
SEO Services
- Technical SEO
- Keyword Research
- Content
- Website UX

Website
Web Services
- Web Design & Development
- User Experience (UX)
- Content
- SEO

Content
Content Services
- Content Strategy
- Messaging
- Keyword Strategy
- Creation and Promotion
Digital marketing specialists for B2B, trades and industrial SMEs.
8 experts
Your go-to team of highly experienced marketing specialists.
25 clients
The limited number of businesses we work with at one time.
20+ years
The experience we have had working with B2B companies.
100+ years
The combined marketing experience of our team.
Featured in the Media:
SEO Strategy & SEO Analytics
Like any journey, you need a comprehensive plan on how you’re going to get to your destination. This includes using Business Intelligence data and analysis, to determine where your business is at, what gaps need to be filled, and the best strategy for your business to help you reach your goals.
When it comes to SEO, our SEO agency will conduct a thorough review of your current technical SEO setup and how your website is currently performing. It provides clear insights into improvements that can be implemented for better results, and covers the following important aspects of SEO:
How well can the search engines find and index your website?
How search engines index your website is basically the process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly:
- xml sitemap – a list all of the URLs for a website that are available for crawling.
- Indexed pages – How many pages you have indexed in Google (i.e. the pages that google deems to have quality content.
- robots.txt – a text file used to instruct web robots (typically search engine robots) how to crawl pages on their website.
- www to non-www redirection – removes the risk of having two versions of your website and therefore risk that backlinks will point to two different locations.
How well can the search engines find and index each individual page?
This is how you tell search engines what content is on each page so they can index it correctly and show it in relevant search queries. It includes things like ensuring title tags, meta descriptions and H1 tags are all updated in the backend of your website. These are the headings and descriptions that will appear in a google search to provide a brief insight into what content is on that particular web page.
How well can search engines (and visitors) can navigate your site?
The navigation structure on your website is important as it provides internal links to every page on your site and points search engines to the most important pages (so search engines can read navigation drop down links), which also allows all pages to be indexed. Key aspects that need reviewing are:
- Custom 404 page – this is a specific page created in the style of your website to inform users that the page is no longer active and encourages them to stay on your website.
- Page not found 404 errors – occurs when the page has been removed or moved and the URL was not changed accordingly.
- Speed insights – this is one of the factors Google uses to rank websites and is also important for user experience. For example, the slower the website the more likely it is to have a higher bounce rate.
How well does your website translate to mobile?
With over 40% of Australian internet use being via a mobile phone, it is imperative to maintain a competitive advantage that businesses have a mobile responsive website. This should take into account:
- Site design – how well your website design and layout translate onto mobile.
- Site structure – how easy it is to navigate your website on mobile.
- Page speed – how fast your website loads on mobile.
SEO Optimisation
By implementing SEO improvements outlined in the SEO Audit, your website will already be on track for better optimisations, however that alone is not enough to get the traction your website needs. Continual optimisations that increase the visibility of your website across a multitude of platforms will drastically improve not only your rankings but the traffic to your website. Some of the SEO strategies we recommend include:
SEO Agency that Builds Trust and Authority
External links to your website is an excellent way to not only drive traffic to your website, they help you rank better. They tell Google you’re an authority on a certain subject so the more good quality links you can get the better. Here’s some of the ways in which we will help you do it:
- Websites with qualified / high volume traffic – seek links via content on highly regarded websites, such as news publications or government websites (i.e. those ending in .gov, .edu).
- Business directories – list your business details on directories such as True Local.
- Industry sites – seeking to publish content on industry sites is a good way to qualify for links back to your website.
- PR/blog content – seek to author content on other websites, or have guest authors publish on your website (in the hope that they also link from their site).
Content Creation by your SEO Agency
In order to achieve the above, you are more than likely going to need to start here – developing rich, relevant, engaging and current content. It’s all about what your target audience are searching for and you will know this from your keyword research. By continually developing new and interesting content you can use it to refresh and update your website and reach out to other websites, too.
A Great Website
It may seem obvious but having a great website is paramount. And not just a good-looking website, but one that is optimised for SEO. At a minimum, it should be visually appealing, easy to navigate, display clear unique selling points and call to action, have a simple user journey, be mobile responsive, be full of super relevant and helpful content and have a strong message coming through on your About Us page to really connect with your audience. It should also be working for you by collecting leads – this is really important as it will help you develop a database of ‘qualified leads’ that you can market back to as part of your email strategy.
Our happy clients
- Love working with Ben and the Due North team. I have worked with a lot of digital media agencies but none as good as Due North. These guys are experts... read moreLove working with Ben and the Due North team. I have worked with a lot of digital media agencies but none as good as Due North. These guys are experts and truly great partners in our business. read lessThese guys are the real deal. Whether you're working with Ben, Lisa, Carly, ANYONE from Due North, they're a gorgeous team of human beings that also happen to be... read moreThese guys are the real deal. Whether you're working with Ben, Lisa, Carly, ANYONE from Due North, they're a gorgeous team of human beings that also happen to be unfairly high-skilled in digital. We've dealt with countless agencies for decades now, and I'm beyond delighted to be able to say we found some good eggs. Go talk to these good eggs. read less
- I've been working with Ben, Lisa and the team at Due- North since 2017 and they've been awesome. I originally moved our Google Ad word campaign across as i was... read moreI've been working with Ben, Lisa and the team at Due- North since 2017 and they've been awesome. I originally moved our Google Ad word campaign across as i was sick of all the over promising and under delivering in the industry.
I was so impressed with the level of authenticity and quickly realized Ben was under promising and over delivering so I moved our SEO and Social marketing across to the team at Due- North as well.
Since then they have also guided us in setting up and implementing our CRM system.
If your looking for an honest and reliable no BS team then i wouldn't hesitate getting in touch with Ben and the Team.
Adam Di Florio- Essendon Plumbing Services read lessMy experience with Due North has been just PERFECT. The team of highly qualified and capable professionals from the different departements have worked together in synergy to give... read moreMy experience with Due North has been just PERFECT. The team of highly qualified and capable professionals from the different departements have worked together in synergy to give us the best outcomes possible. Leaving my business in the (very) capable hands of Due North is the best thing that I have done. They listen, they care, and most of all: they "action", they do what needs to be done to help your business and they do it quickly and effectively. I could not thank you enough read lessMy experience with Due North has been just PERFECT. The team of highly qualified and capable professionals from the different departements have worked together in synergy to give... read moreMy experience with Due North has been just PERFECT. The team of highly qualified and capable professionals from the different departements have worked together in synergy to give us the best outcomes possible. Leaving my business in the (very) capable hands of Due North is the best thing that I have done. They listen, they care, and most of all: they "action", they do what needs to be done to help your business and they do it quickly and effectively. I could not thank you enough read less - Due North and Ben were able to assist us in simplifying our value proposition as well as helping us to clearly identify the value we provide clients. This has allowed... read moreDue North and Ben were able to assist us in simplifying our value proposition as well as helping us to clearly identify the value we provide clients. This has allowed us to re-position what we do and focus our energies on the valued added tasks. read lessDue North have been very helpful in not only designing and building a new website for us, but also in managing our Google adwords campaign. In both areas we... read moreDue North have been very helpful in not only designing and building a new website for us, but also in managing our Google adwords campaign. In both areas we have been very happy - they deliver what they say and we have achieved some great success through driving more traffic to our business. read lessOur business has used Due North for our digital marketing and CRM support and it’s been fantastic. Forget a large agency, get personalised service and clear plain English about how... read moreOur business has used Due North for our digital marketing and CRM support and it’s been fantastic. Forget a large agency, get personalised service and clear plain English about how to improve your digital marketing and sales methodology. read less
- Due North have been great for our business. They are the experts when it comes to putting us on the customer journey and helping us develop and refine our... read moreDue North have been great for our business. They are the experts when it comes to putting us on the customer journey and helping us develop and refine our message in an extremely competitive market. read lessDue North are proving to drive our small business better than we ever hoped! Their online strategies and reporting have been a huge weight off our shoulders for having to... read moreDue North are proving to drive our small business better than we ever hoped! Their online strategies and reporting have been a huge weight off our shoulders for having to worry about all of the google advertising and promotion that goes on now days - they are fantastic to deal with and a pleasure to recommend.The Furniture Trader read lessTinamba Turf have a great relationship with Ben and the crew from Due North after all these years. Like most medium sized businesses we don't get a lot of time... read moreTinamba Turf have a great relationship with Ben and the crew from Due North after all these years. Like most medium sized businesses we don't get a lot of time to give our online presents the love it needs. We have used Due North in the build of our new website, SEO monitoring and improvements, Adword campaign builds and execution along with other customer experience improvements as well. I would recommend Due North any day. Their professional service, friendly interaction and (above all) results have made sure our domestic market keep on coming through the door. Thanks team! read less
- Due North has boosted our traffic and doubled our through the door customers in only 6 months of work! I am a very busy small business owner and have very... read moreDue North has boosted our traffic and doubled our through the door customers in only 6 months of work! I am a very busy small business owner and have very little time in my day and Due North has managed to take control and push business through the door. highly recommended! and Ben (the marketing genius) always buys the coffee! read lessBen, Rebecca and Carly are ace! They handled all the tricky stuff we didn't quite have the know-how or the time to work out. Our website is performing well and... read moreBen, Rebecca and Carly are ace! They handled all the tricky stuff we didn't quite have the know-how or the time to work out. Our website is performing well and best of all we have the right structure for our content now. These guys are expert at what they do and a really friendly bunch too! read lessThe team at Due North are great. Ben, Rebecca, Carly are all great to work with and have helped get our website performing a lot better. It is a constant... read moreThe team at Due North are great. Ben, Rebecca, Carly are all great to work with and have helped get our website performing a lot better. It is a constant job to keep up with all the changes but Due North certainly helps make it easier. read less
Scale with the right SEO Agency
Now we’re getting serious. We’ve got our SEO on track, we’re ranking well for key search terms and we’re getting our website and content humming along. But what’s needed in the longer term to maintain our good positioning and outplay our competitors?
- Long term content plan – Incorporating a long-term content plan is a good way of developing content that is aligned with your overall marketing strategy. By this we mean content that compliments your overall marketing goals and objectives – not just ad-hoc pieces as opportunity arises. By preparing a plan in advance it saves time and ensures that content is published in a timely fashion with maximum exposure.
- Get social – Developing a social media strategy is an excellent way to extend your overall digital presence by helping you to be visible on relevant social media platforms. By establishing a social media presence, it also helps establish authority and influence amongst your target audience. Your social profiles are more likely to rank in search results, and your target audience may even be using the social platforms to search for products or services just like yours.
SEO Agency FAQs
We sure can help! Fundamentally, increasing your presence on Google for the long term involves showing Google that your business is the best match for its searchers' needs. This means your website needs to be easy to use, relevant and technically sound. When you're awesome, people start talking about you, and when people talk about you online, Google listens and rewards you by ranking you higher! How do we help? We'll guide you to make your website genuinely awesome and useful. We'll also help you identify what you're really selling so you can target your customers better and add value to them. We'll continue this process with you aiming for a minimum of 25% growth year on year because we're about sustainability, not smoke and mirrors!
Every case is different, but generally between 4 to 12 months. You see, SEO is like pressing the accelerator in a car - just as it takes time for the car to speed up, SEO requires continuous investment of resources and time to see results. And if you let go, just as a car slowly slows, your results will slowly decline. Stiff competition is like trying to accelerate up a hill - it takes more time to reach your desired speed. Good SEO strategies are sustainable and often see a continuous improvement in results over time. It's important to beware of SEO companies selling fast results, putting the pedal to the metal is ok once in a while, but how long will your engine last? And once you're past Google's speed limit, you're at risk of losing more than you gained (Google penalises websites illegally trying to gain position - you may get away with cutting corners on some racing games, but Google is not one of them).
SEO is an art (a worker puts his back into it, a craftsman puts his head into it, but an artist - an artist puts his heart into it!). Anyone can get a website ranking, but the key is to get your website ranking for search terms used by customers looking for your product or service. We at Due North, analyse search trends and determine the intent behind them (this involves our head). Then we'll work with you to align your website and online assets to address these trends (this involves our back). We'll also work with you to ensure your website is awesome, easy to use and adds value - so when people come to you, they convert (and this involves our heart).
Many SEO agencies focus on increasing your Google rankings fast. Due North focuses on your business goals as a whole, and then leverages SEO strategies as part of a whole marketing strategy to ensure your business sustainably grows 25% year on year. Many SEO agencies are like McDonald's - fast and convenient, but not much substance (don't get us wrong - we love McDonald's, especially our SEO techie, but as part of a balanced diet). Due North is like a home-cooked wholemeal pasta that keeps you full and feeling good for longer!
What's in KFC's secret 11 herbs and spices? If only we knew! Likewise, Google (and other search engines) guard their search algorithms carefully. However, many factors are known to resonate with search algorithms nicely. These include, but aren't limited to, being mobile friendly, loading fast and securely, and providing a good user experience (i.e.: If people consistently spend 10 seconds on your website then leave, Google will rank you further down). Having quality content that targets the right keywords and adds value to your audience, coupled with structured data, is also beneficial to your rankings.
If your website's intention is to get attention and win customers, then it's important that SEO and website development occur simultaneously! SEO is the make up and preparation before a job interview - you don't want to present yourself to Google like you just got out of bed do you? Forming your website with your customer and SEO in mind is critical to it's success and will save you a lot of money down the track!
You sure can! In fact, we have a few blogs that can guide you on the principles and methods for SEO and digital marketing. Keep in mind though, a successful business owner does what they do best and delegates the rest to others that have shown competence in that field! It's easy for SEO and marketing to fall by the wayside when things get busy. That's why we recommend having dedicated resources to the task of SEO and Digital Marketing when business reaches such a level. If you feel that a partnership with a quality & holistic focused Digital Marketing Agency will benefit your business, we're just a phone call away!
You can, but it's not necessarily ideal as both SEO and PPC (buying ads) help in different ways. PPC allows you to connect with customers when they need you, but SEO provides more exposure to your business in general, leading to better brand affiliation and prominence. It depends on your marketing strategy, but we often recommend a mix of PPC and SEO to increase your online presence for the long-term whilst also making gains immediately. SEO also helps you analyse your website, increasing its effectiveness, which naturally increases your PPC outcomes.
Keywords are the search terms people type into a search engine. For example, if you're looking for a good café in Hawthorn, you could type "good coffee in Hawthorn" - that is a 'keyword'. When you learn what keywords people are using to find products or services you offer, you can align your website accordingly - connecting your business to potential customers. However, Google is getting smarter by the day and it knows that 'good coffee in Hawthorn' has the same intention as 'Hawthorn good coffee' - so you shouldn't stuff your website copy with every keyword variation - people first; machines second!
Backlinks are literally links from other websites that point to your website (so people can click through to visit you). When many good websites point to your website, Google tends to rate you better because Google trusts you more!
CASE STUDY
Doubled sales in 6 months

Engagement : Sept '15 – Current
- Technical on page SEO
- Google Ads Management
- Web Design and Development
- Analytics Framework
100%
Inbound Sales
120%
Lead Enquiries
31%
Website Visitors
Find out how we can make your marketing more profitable and effective.

Google Ads
PPC Services
- Google Ads
- Optimisations
- Management
- SEM

SEO
SEO Services
- Technical SEO
- Keyword Research
- Content
- Website UX

Website
Web Services
- Web Design & Development
- User Experience (UX)
- Content
- SEO

Content
Content Services
- Content Strategy
- Messaging
- Keyword Strategy
- Creation and Promotion
It’s time to do great digital marketing!
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BLOG: The 4 golden rules on how to do SEO well.

