The Best SEO Agency
in Australia

Build trust and credibility with Google and your target audience through a strong online presence.

Home / SEO

An SEO agency that delivers results

As Australia’s premier SEO Agency, our job is to increase the volume of organic traffic to your website that generate more leads than you can handle (that is, traffic that you don’t have to pay for). This includes direct links to various pages on your website that may rank in search engines such as Google, but also includes links from other websites that are also ranking for the search terms. SEO is not just about search engines, it’s about maximising your overall web presence.

There are three important aspects that an SEO agency deliver:

Results that speak for themselves...

Engagement: 7 years Performance: 25% growth year-on-year-on-year

Engagement: 6 years
Performance: Growth from $15mil to $250mil

Engagement: 8 years
Performance: Generated 22,000 new clients

A proven track record of delivering businesses more qualified leads.

I want more leads!

Need to get more leads through the door? Find out how this digital marketing agency will deliver.

I cheaper leads!

Lead generation costing too much? Find out how we can help you decrease lead costs to make your marketing and Google Ads campaign profitable.

I want better leads!

Need the right leads coming in? Find out how this digital marketing agency can help you increase the quality.

The Six Core Tasks of an SEO Agency

The key question every single business owner will regularly ask themselves; how do we do better organically and show up higher in Google search results? How do we get better keyword rankings that get more leads and more revenue from SEO? Work with a great SEO Agency who will:

1. SEO Foundations

To start this journey, we need to go back to basics, to the first principles of SEO.

2. Technical onsite SEO

You need to have a technically sound, strong and effective website that Google can find.

3. Impressive Website

Build a great website for your target audience that Google loves.

4. SEO Content

Having great content that engages your target audience.

5. Web Presence

Your backlinks must be real, must be legitimate and must be relevant.

6. SEO Competitor Analysis

Be better at SEO than your competition.

Find out how we can make your marketing more profitable and effective.

Google Ads

Google Ads is one of the most effective methods of gaining leads.

Reach your target audience effectively, maximise your ROI, and grow your business with expertly crafted campaigns. From keyword optimisation to ad placement strategies, we deliver results that elevate your brand in the digital landscape.

SEO

Increase your web presence and organic search engine traffic to your website.

Our team harnesses the latest strategies to boost your website’s visibility, increase organic traffic, and propel you to the top of search engine rankings. Dominate your niche and attract quality leads with our tailored SEO solutions.

Website

First impressions count! Creating a strong digital presence through your own website.

Our skilled developers craft custom websites tailored to your needs, ensuring optimal functionality, stunning design, and seamless user experience. From concept to launch, trust us to bring your vision to life and drive online success.

Content

Content is pivotal in driving awareness of your brand.

Our expert team crafts compelling, SEO-optimised content tailored to your audience, driving engagement and boosting your brand’s visibility. From blog posts to social media campaigns, trust us to deliver quality content that resonates and drives results.

Digital marketing specialists for B2B, trades and industrial SMEs.

8 experts

Your go-to team of highly experienced marketing specialists.

25 clients

The limited number of businesses we work with at one time.

20+ years

The experience we have had working with B2B companies.

100+ years

The combined marketing experience of our team.

Featured in the Media:

SEO Strategy & SEO Analytics

Like any journey, you need a comprehensive plan on how you’re going to get to your destination. This includes using Business Intelligence data and analysis, to determine where your business is at, what gaps need to be filled, and the best strategy for your business to help you reach your goals.

When it comes to SEO, our SEO agency will conduct a thorough review of your current technical SEO setup and how your website is currently performing. It provides clear insights into improvements that can be implemented for better results, and covers the following important aspects of SEO:

How well can the search engines find and index your website?

How search engines index your website is basically the process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly:

XML sitemap – a list of all of the URLs for a website that are available for crawling.
Indexed pages – How many pages you have indexed in Google (i.e. the pages that google deems to have quality content).
robots.txt – a text file used to instruct web robots (typically search engine robots) how to crawl pages on their website.
www to non-www redirection – removes the risk of having two versions of your website and therefore risk that backlinks will point to two different locations.

How well can the search engines find and index each individual page?

This is how you tell search engines what content is on each page so they can index it correctly and show it in relevant search queries. It includes things like ensuring title tags, meta descriptions and H1 tags are all updated in the backend of your website. These are the headings and descriptions that will appear in a Google search to provide a brief insight into what content is on that particular web page.

How well can search engines (and visitors) can navigate your site?

The navigation structure on your website is important as it provides internal links to every page on your site and points search engines to the most important pages (so search engines can read navigation drop down links), which also allows all pages to be indexed. Key aspects that need reviewing are:

Custom 404 page – this is a specific page created in the style of your website to inform users that the page is no longer active and encourages them to stay on your website.
Page not found 404 errors – occurs when the page has been removed or moved and the URL was not changed accordingly.
Speed insights – this is one of the factors Google uses to rank websites and is also important for user experience. For example, the slower the website the more likely it is to have a higher bounce rate.

How well does your website translate to mobile?

With over 40% of Australian internet use being via a mobile phone, it is imperative to maintain a competitive advantage that businesses have a mobile responsive website. This should take into account:

Engagement: 2 years
Performance: Doubled leads through the door

Engagement: 3 years
Performance: 2,000 to 12,000 organic visitors per month

Engagement: 6 years
Performance: $0 to $2mil/year revenue from digital channels

SEO Optimisation

By implementing SEO improvements outlined in the SEO Audit, your website will already be on track for better optimisations, however that alone is not enough to get the traction your website needs. Continual optimisations that increase the visibility of your website across a multitude of platforms will drastically improve not only your rankings but the traffic to your website. Some of the SEO strategies we recommend include:

SEO Agency that Builds Trust and Authority

External links to your website is an excellent way to not only drive traffic to your website, they help you rank better. They tell Google you’re an authority on a certain subject so the more good quality links you can get the better. Here are some of the ways in which we will help you do it:

Websites with qualified / high volume traffic – seek links via content on highly regarded websites, such as news publications or government websites (i.e. those ending in .gov, .edu).
Business directories – list your business details on directories such as True Local.
Industry sites – seeking to publish content on industry sites is a good way to qualify for links back to your website.
PR/blog content – seek to author content on other websites, or have guest authors publish on your website (in the hope that they also link from their site).

Content Creation by your SEO Agency

In order to achieve the above, you are more than likely going to need to start here – developing rich, relevant, engaging and current content. It’s all about what your target audience are searching for, and you will know this from your keyword research. By continually developing new and interesting content you can use it to refresh and update your website and reach out to other websites, too.

A Great Website

It may seem obvious but having a great website is paramount. And not just a good-looking website, but one that is optimised for SEO. At a minimum, it should be visually appealing, easy to navigate, display clear unique selling points and call to action, have a simple user journey, be mobile responsive, be full of super relevant and helpful content and have a strong message coming through on your About Us page to really connect with your audience. It should also be working for you by collecting leads – this is really important as it will help you develop a database of ‘qualified leads’ that you can market back to as part of your email strategy.

Why Choose SEO Over Paid Ads?

When deciding between SEO and paid advertising, several factors come into play, including your business goals, budget, timeline, and target audience. While both SEO and paid ads have their advantages, here’s why prioritising SEO might be the right choice for you…

Long-Term Sustainability

SEO efforts, though requiring patience, can offer lasting benefits. By optimising your website’s content, structure, and building quality backlinks, you can achieve higher organic rankings in SERPs over time

Cost-Effectiveness

Once your website reaches your organic rankings goals through SEO, you can attract targeted traffic without ongoing ad expenses. Over time, the cost-per-acquisition (CPA) for SEO traffic tends to be lower than paid ads

Builds Credibility & Trust

Users tend to view organic search results as more trustworthy than paid ads. Securing top positions in organic results enhances your website’s credibility and user trust, leading to higher click-through rates and conversions.

Targeted Keyword Traffic

SEO enables precise targeting of relevant keywords, ensuring your website appears to users actively seeking products or services like yours. With paid advertising, you may face competition and higher costs for certain keywords.

Servicing Australia:
The Types of Businesses We Support

B2B Businesses

Industrial & Manufacturing

Digital Marketing for Tradies

Professional Services

Meet Your Team of Marketing Experts.

What makes us different? We solve search marketing challenges for tech, industrial and personal services companies.

We’ve deliberately handpicked only the best, senior digital marketing professionals to ensure we can provide a full service digital agency offering. They know how to deliver what’s required for every client, every task, on time, to the highest standard to ensure your digital marketing efforts are successful.

Our Core Values Include:

Our happy clients

Pippa M.

Due North is a great agency to work with. Their communication is excellent, they've bought the digital strategy that is taking our marketing to the next level, and they are delivering on what they say they will. Very happy with our decision to bring them onboard.
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Anna K.

I really enjoy working with the team at Due North. We've seen great results in a short period of time, they're continually making good recommendations and good humans to work with.
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Life P.

Highly recommend Due North! We've been working with them for a long time now as their photographer/videographer of choice and value the contribution they bring to the table. The team there are always thoughtful and great to work with and show great attention to meeting the needs of their clients.
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Brite D.

Ben and the team at Due North have been fantastic to work with. We transitioned to Due North almost 2 years ago seeking a company that could provide custom support and allocate the resources needed to elevate our digital presence. Their expertise shines through, and they keep us engaged and informed across all digital media platforms. Highly recommend!
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Aaron B.

While we've only been working with Due North for a short period, it has definitely been the right move. Their communication is clear and concise, with detailed information and reporting. We have a strong working relationship with their staff, which helps us achieve our company goals.
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Sue C.

We feel SO lucky to have chosen Due North Marketing. Everyone in the team really strives to understand OUR business which we REALLY appreciate. We have a niche business and many marketers have missed the mark. We've wasted money in past years not reaching our audience. With Due North in our corner, we are wrapped with the growth and results we've achieved in the past 12 months. Sue C @ LeakTech Australia.
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Mel S.

We love working with the Due North team, they are super approachable and easy to work with. The team will put in the time and effort to understand your business before anything, to ensure you have the best outcomes. In the short time we’ve had them manage our Google and social ads we’ve seen an increase in activity and engagement. Would 100% recommend!
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Tenille R.

A great agency to work with! They go above and beyond to provide assistance and share their expertise in the digital marketing space and make everything so easy.
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William S.

These guys are the real deal. Whether you're working with Ben, Lisa, Carly, ANYONE from Due North, they're a gorgeous team of human beings that also happen to be unfairly high-skilled in digital. We've dealt with countless agencies for decades now, and I'm beyond delighted to be able to say we found some good eggs. Go talk to these good eggs.
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Round h.

Due North is the real deal.. solid results and attention to detail with a no fuss, pragmatic approach to helping your business!
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Joe H.

I had the pleasure of working with Ben and Danielle since August 2023. The team at Due North helped us to update our website and boost our content. They took the time to conduct thorough research, allowing them to tailor their strategies specifically to our business needs. The professionalism and communication skills of the team at Due North are second to none. They were always prompt in their responses, kept me updated on the progress of our campaigns, and were transparent about their strategies and results. I highly recommend Due North to any business looking to elevate its digital marketing efforts. Their combination of expertise, results, and professionalism makes them a standout choice in the industry. I look forward to continuing our partnership.
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Ben C.

Due north are the experts in helping grow your business using the latest strategic marketing insights. They deliver on their promises.
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Tyler

Ben and the team at Due North have done an outstanding job for our lead generation and bottom line. Bringing more leads through the door at a lower cost per click than previously. Really happy with the results and the support they have provided us.
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Media B.

We made the switch to Due North in 2023 during a period of significant disruption. We were seeking a larger agency that could handle our account while still offering the personalised service we were accustomed to with our previous, smaller company. Due North has not only met but exceeded our expectations. Their expertise in digital marketing, from lead acquisition to content strategies, has been outstanding. One of their standout strengths is their exceptional communication. They have made the transition seamless and have been readily available for any questions or concerns. The regular bi-weekly catch-up meetings to review past work and set future agendas have been incredibly beneficial. Highly recommend their services to any small or medium-sized business looking to boost their digital presence and put their best foot forward.
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Tropical C.

Due North have been unequivocally astounding. Ben, Michael, Danielle and the rest of the team are amazing at communicating, producing results and always put our best interests at heart. The entire team has allowed our company to grow not only with us but beyond our expectations. We highly recommend this team for all your Google, SEO and online needs. They have helped us implement our own ideas while also pitching for ways to grow our online presence. We would just like to thank you for everything, from our work family to yours.
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Scale with the right SEO Agency

Now we’re getting serious. We’ve got our SEO on track, we’re ranking well for key search terms and we’re getting our website and content humming along. But what’s needed in the longer term to maintain our good positioning and outplay our competitors?

SEO Agency FAQs

Do I need SEO for my Australian business?

If your website is used to attract customers or businesses, and if your customers use the internet to search for businesses like yours, then proper SEO will benefit your business, even if it’s a boutique store in Fortitude Valley! Customers often search for services and business names, and if you’re not there, they’ll go elsewhere! SEO is also a local game – Google uses people’s location to show local businesses. So, now more than ever, SEO is an important part of almost every business!

How long will it take to rank on Google?

Every case is different, but it generally takes just over a week for Google to know your business exists and (if you have a physical store) for this to show on their maps. This means people can start making their way to your store when they haven’t met you before! But to have your website ranking well on Google often takes 4 to 12 months, depending on the intensity of your competition. For example, it would be easy to rank in the top ten for an ice bar (if you opened one), but ranking for accommodation in the CBD would be a whole other story!

What makes Due North a great SEO agency to work with?

We’re not just SEO experts, we’re marketing experts, so we think big picture! As we have successfully done for many Australian businesses, we focus on sustained year-on-year growth. SEO is one of the many digital marketing tools in our toolbox. It’s our passion for SEO and digital marketing that makes the difference between good and great results! So, if you’re passionate about your business and want to see it genuinely grow, we’d make a good match!

What do you actually do when you ‘do SEO’?

SEO is an art (a worker puts his back into it, a craftsman puts his head into it, but an artist – an artist puts his heart into it!). Anyone can get a website ranking, but the key is to get your website ranking for search terms used by customers looking for your product or service. We at Due North, analyse search trends and determine the intent behind them (this involves our head). Then we’ll work with you to align your website and online assets to address these trends (this involves our back). We’ll also work with you to ensure your website is awesome, easy to use and adds value – so when people come to you, they convert (and this involves our heart).

What differentiates Due North from other SEO agencies?

Many SEO agencies focus on increasing your Google rankings fast. Due North focuses on your business goals as a whole, and then leverages SEO strategies as part of a whole marketing strategy to ensure your business sustainably grows 25% year-on-year. Many SEO agencies are like McDonald’s – fast and convenient, but not much substance (don’t get us wrong – we love McDonald’s, especially our SEO techie, but as part of a balanced diet). Due North is like a home-cooked wholemeal pasta that keeps you full and feeling good for longer!

What affects your SEO ranking?

What’s in KFC’s secret 11 herbs and spices? If only we knew! Likewise, Google (and other search engines) guard their search algorithms carefully. However, many factors are known to resonate with search algorithms nicely. These include, but aren’t limited to, being mobile friendly, loading fast and securely, and providing a good user experience (i.e.: If people consistently spend 10 seconds on your website then leave, Google will rank you further down). Having quality content that targets the right keywords and adds value to your audience, coupled with structured data, is also beneficial to your rankings.

Should I start SEO before my website is built?

If your website’s intention is to get attention and win customers, then it’s important that SEO and website development occur simultaneously! SEO is the make up and preparation before a job interview – you don’t want to present yourself to Google like you just got out of bed, do you? Forming your website with your customer and SEO in mind is critical to its success and will save you a lot of money down the track!

Can I do my own SEO for my website?

You sure can! In fact, we have a few blogs that can guide you on the principles and methods for SEO and digital marketing. Keep in mind though, a successful business owner does what they do best and delegates the rest to others that have shown competence in that field! It’s easy for SEO and marketing to fall by the wayside when things get busy. That’s why we recommend having dedicated resources to the task of SEO and Digital Marketing when business reaches such a level. If you feel that a partnership with a quality & holistic focused Digital Marketing Agency will benefit your business, we’re just a phone call away!

Can’t I just buy ads and skip SEO?

You can, but it’s not necessarily ideal as both SEO and PPC (buying ads) help in different ways. PPC allows you to connect with customers when they need you, but SEO provides more exposure to your business in general, leading to better brand affiliation and prominence. It depends on your marketing strategy, but we often recommend a mix of PPC and SEO to increase your online presence for the long-term whilst also making gains immediately. SEO also helps you analyse your website, increasing its effectiveness, which naturally increases your PPC outcomes.

What are keywords and are they important?

Keywords are the search terms people type into a search engine. For example, if you’re looking for a good café in Hawthorn, you could type “good coffee in Hawthorn” – that is a ‘keyword’. When you learn what keywords people are using to find products or services you offer, you can align your website accordingly – connecting your business to potential customers. However, Google is getting smarter by the day and it knows that ‘good coffee in Hawthorn’ has the same intention as ‘Hawthorn good coffee’ – so you shouldn’t stuff your website copy with every keyword variation – people first; machines second!

What are backlinks?

Backlinks are literally links from other websites that point to your website (so people can click through to visit you). When many good websites point to your website, Google tends to rate you better because Google trusts you more!

Why is SEO important for my business?

SEO is crucial for businesses as it enhances online visibility, drives organic traffic, boosts credibility, and improves user experience. It helps businesses rank higher in search engine results, leading to increased leads and sales.

How much does SEO cost?

SEO costs vary depending on factors like the scope of work, competitiveness of keywords, and agency expertise. Prices range from a few hundred to several thousand dollars per month.

CASE STUDY: 6 Year Engagement.

Doubled in 6 months, $15M to $250M in 6 years.

“Our business has used Due North for over six years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large digital agency, get personalised service and clear plain English about how to improve your digital marketing.”

Peter Thomas | Head of Sales & Marketing

1200%

Growth in enquires

1000%

Growth in sales

500%

Growth in visitors

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Not happy with your SEO results?

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The single BIGGEST problem with YOUR website!

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Top Steps to Build Your SEO/Domain Authority

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Learn the Art of Mastering Keyword Research for Digital Marketing Results

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Keyword research is the bedrock of any successful SEO strategy.

A Competitor Beating SEO Strategy

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As with all successful undertakings, great SEO results start with the right SEO strategy:

Onpage SEO 101

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Google needs to be able to find, crawl and index all the information on your website

Great SEO Results Start With A Great Website

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Your website is the lynchpin to great SEO results and you need to have a great website to rank well

Great SEO Content Strategies & Tips

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You have spent decades and 10,000+ hrs in honing your craft (not to mention your team), it’s time that you share that with the world

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The 4 golden rules on how to do SEO well!

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SEO Guide – On Page Optimisations

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This is our SEO guide for on-page SEO optimisation. It includes tips and examples to improve your webpages.

Why you and your marketing team still need to play Monopoly

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Monopoly certainly has some valuable lessons, and none are truer for business today than buy as much real estate as you can. Digital real estate ...

What is SEO really?

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How to get good reviews

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Office

Suite 3, 12 Fleming Rd
Herston QLD 4006

Phone

0412 448 194

Email

hello@duenorth.com.au

It’s time to do great digital marketing!

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“I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just 4! Their professionalism, communication and results have been excellent.”

Guy Wilson

“Due North has boosted our traffic and doubled our through the door customers in only 6 months of work! Highly recommended!”

Ben Perry

The Best SEO Agency in Australia