Smartpay Case Study

6 Year Partnership,
Grown 10 Times Bigger!

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The Challenge

Smartpay is the largest independently owned and operated EFTPOS provider across Australia and New Zealand, having supplied over 35,000 EFTPOS machines to over 25,000 Merchants. Smartpay are constantly working to bring the latest in EFTPOS and mobile payments technology to customers across the two countries.

Smartpay operate in a highly competitive space against businesses that have literally unlimited marketing budgets (i.e .the big banks) and against some of the nimblest new entries in the fintech world. Outpacing the competition is seen as the core challenge to ensure long term sustainable growth.

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ENGAGEMENT: SEPT ’15 – July ’21

– Leading EFTPOS Solutions Provider
– 25,000+ Terminals across Australia & NZ

Key Requirements: “Get us more leads”

The Plan

Working on a strategic plan, backed up by a robust analytics framework, we continue to deliver outstanding results. Our core services include:

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Website design & development

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Google Ads management & optimisations

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Technical on page SEO

Communication

CRM design, maintenance & implementation

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Analytics & management framework

THE RESULTS

Exceptional growth and results - 10 Times!

Smartpay is now 10 times the size of what it was when we started working together

But hey… Don’t just take our word for it.

Here’s what Peter from Smartpay has to say about working with us.

“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service and clear plain English about how to improve your digital marketing and sales methodology.”

PETER THOMAS | HEAD OF DIRECT SALES & MARKETING

1000%

Inbound Sales

850%

Lead Enquiries

914%

Website Visitors

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