Smartpay Case Study
6 Year Partnership,
Grown 10 Times Bigger!
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The Challenge
Smartpay is the largest independently owned and operated EFTPOS provider across Australia and New Zealand, having supplied over 35,000 EFTPOS machines to over 25,000 Merchants. Smartpay are constantly working to bring the latest in EFTPOS and mobile payments technology to customers across the two countries.
Smartpay operate in a highly competitive space against businesses that have literally unlimited marketing budgets (i.e .the big banks) and against some of the nimblest new entries in the fintech world. Outpacing the competition is seen as the core challenge to ensure long term sustainable growth.
ENGAGEMENT: SEPT ’15 – July ’21
– Leading EFTPOS Solutions Provider
– 25,000+ Terminals across Australia & NZ
Key Requirements: “Get us more leads”
- More leads from our digital channels
- Better converting website
- Effective CRM for customer management
- Google Ads management
- Design and implement sales process
- Outperform competitors
The Plan
Working on a strategic plan, backed up by a robust analytics framework, we continue to deliver outstanding results. Our core services include:
Website design & development
Google Ads management & optimisations
Technical on page SEO
CRM design, maintenance & implementation
Analytics & management framework
THE RESULTS
Exceptional growth and results - 10 Times!
Smartpay is now 10 times the size of what it was when we started working together
But hey… Don’t just take our word for it.
Here’s what Peter from Smartpay has to say about working with us.
“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service and clear plain English about how to improve your digital marketing and sales methodology.”
PETER THOMAS | HEAD OF DIRECT SALES & MARKETING
