Smartpay Case Study
Grew 10 x Bigger During our 6 Year Partnership
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ENGAGEMENT: SEPT ’15 – July ’21
Past Results
- 850% increase lead enquiries
- 1000% increase in inbound sales
“Forget a large agency, get personalised service, and clear plain English about how to improve your digital marketing and sales methodology.”
PETER THOMAS | HEAD OF DIRECT SALES & MARKETING
The Client
Smartpay is the largest independently owned and operated EFTPOS provider across Australia and New Zealand, having supplied over 40,000 EFTPOS machines to over 30,000 Merchants. Smartpay are constantly working to bring the latest in EFTPOS and mobile payments technology to customers across the two countries.
Fun facts about Smart Pay
- Zero cost EFTPOS solution
- 40,000 EFTPOS terminals on the market
- 30,000 merchants supported daily
- 15+ years in operation
- Australia and New Zealand’s largest independent EFTPOS provider
The Challenge
Smartpay is the largest independently owned and operated EFTPOS provider across Australia and New Zealand, having supplied over 35,000 EFTPOS machines to over 25,000 Merchants. Smartpay are constantly working to bring the latest in EFTPOS and mobile payments technology to customers across the two countries.
Smartpay operate in a highly competitive space against businesses that have literally unlimited marketing budgets (i.e .the big banks) and against some of the nimblest new entries in the fintech world. Outpacing the competition is seen as the core challenge to ensure long term sustainable growth.
The Solution
Working on a strategic plan, backed up by a robust analytics framework, we continue to deliver outstanding results. Our core services include:
CRM design, maintenance & implementation
The Results
Exceptional growth and results - 10 Times!
Smartpay is now 10 times the size of what it was when we started working together
But hey… Don’t just take our word for it.
Here’s what Peter from Smartpay has to say about working with us.
“Our business used Due North for six years for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service, and clear plain English about how to improve your digital marketing and sales methodology.”
PETER THOMAS | HEAD OF DIRECT SALES & MARKETING
