Your Mission: Build a really good website.
One of your businesses greatest assets is your website. It’s the face of your business to the world, and people (and search engines) do judge a book by its cover. It’s vital that you have a really good website. It doesn’t necessarily need to be the best, but it’s got to be up there with your competitors. So lets explore the 7 core components:
1. Website Strategy
2. Communicates your Marketing Messages
3. User Journey
4. Your Story
5. Social Proof
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6. Technically Sound!
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Loads quickly
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Easy to navigate around
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Easy to maintain and add new content
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Nothing broken
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Easy to use
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SEO Applications
7. Its Alive!
Your website is SO important!
In today’s digital age, it’s so important for your website to be a super impressive asset that blows the socks off your target audience. It’s no longer okay to have a mediocre website, it has to be a great website. Your website is the central asset to your marketing, and arguably one of the most important parts to your business.
“Blow the socks off your target audience.”
Face to the world
Your website is the face to the world. Everybody now looks at your website, whether that be a potential customer, whether that be an existing customer, whether that be potential staff, suppliers, you name it. Everybody’s looking at your website and they’re judging you by the appearance of the website. So, if it’s a poor or mediocre website, people are going to think you’re a poor and mediocre as a business. It’s super important that your face to the world is a great one. It’s your new retail shop front. It’s the most important part of your marketing arsenal.
Judge a book by its cover
People do judge a book by its cover. Unfortunately, it’s the truth. It’s how you decided to meet your first girlfriend or boyfriend. It’s how you chose who you work for. It’s how you choose so many things. The website is the cover of your ‘book’, so it’s important that the initial and first reaction is one that’s impressive.
It’s the centre of your marketing universe
Your website is the central plank to all your marketing. It’s the pivotal piece that connects everything together. It’s the one main part that you own. Obviously, you don’t own Google and you don’t own your Facebook account or your Instagram page, or your EDM platform (e.g.: Mailchimp), they can be shut down. Whereas your website is yours.
It connects everything together
So, when you put an article up, you share on Facebook and send out on email, it’s the central, pivotal part. It’s also the core to what Google judges. Your SEO results are based on how good your website is. It’s the centre of your marketing universe and you need to treat it as such.
It supports all areas of your business
This is not just about marketing! A great website will support all areas of your business. Your sales team should be referring to education pieces on your website when conversing with potential customers, your procedures and systems are housed on your website so your current customers can find accurate guides, etc. Your FAQs should be housed on your website; your customer engagement information should be found on your website. Your website supports all areas of your business, not just marketing.
It must be great
No longer is it okay just to have a mediocre or poor website. In today’s day and age, it is now vital for businesses to thrive and grow, they must have a great website and that will just become more and more important. 70% of people have chosen whether they’ll use you before they even speak to you. That startling statistic is only going to get bigger. People will choose whether they’re going to use you or not based on their research. They’re going to spend a heap of time on your website, so they need to see that you are as good as you think you are.
It’s an amazing asset
Having a great website produces amazing returns to your business. Amazing returns in terms of more leads or sales through the door and in terms of impressing your customers and your target audience. It also means Google will give you more and more business as a result of it. Your suppliers will choose how creditworthy you are based on it. Your potential employees will choose whether they want to work with you or not, all based on your website. It really is an amazing asset that produces great returns for your business, and you need to treat it as such.
Don’t skimp
Don’t skimp on it. Don’t try and build a $2,000 website by outsourcing it to somebody in India. Don’t think near enough is good enough. This is the core to your marketing and your business success. So, don’t skimp on it, invest in it, like it is the most important thing in your business. In our book, it is!
One your proud of
You need to be proud of your website, and if you’re not proud of it, it’s time to keep working on it, building it, improving it and growing it until you are proud of it. This is your brand to the world. It’s your face. As a business owner or a marketing manager, you need to be really proud of your website.
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