Digital Marketing Strategy – The road map to success
Now we’ve crafted our engaging and competitor beating marketing message, step 2 to winning at digital marketing is to design a winning digital marketing strategy that ensures we communicate and amplify this marketing message to the right target audiences, on the right channels, at the right times. And we continually add value at numerous touchpoints.
1. Marketing And Business Strategy
Your digital marketing strategy needs to start with direction and guidance from your businesses overall strategy and marketing strategy:
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2. Win!!!!
Make no mistake about it, marketing (and business) is a competition, and you need to be clear on how you are going to win
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3. Who (Target Audience)
"Who’s world will you change?" is such an important question to answer (i.e. your target audience)
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4. Value Proposition
The one who adds the most value wins! Marketing is all about adding value, so having clarity around what exact value you are going to add is paramount
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5. Customer Journey
It's time to scope out each and every touchpoint you will have with a prospective customer and what value are you going to add at each point
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6. Search Marketing Strategy
Now it's time to get tactical and define our search marketing strategy which clearly outlines what we are going to use paid and organic search for
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