Digital Marketing Strategy – The road map to success
Now we’ve crafted our engaging and competitor beating marketing message, step 2 to winning at digital marketing is to design a winning digital marketing strategy that ensures we communicate and amplify this marketing message to the right target audiences, on the right channels, at the right times. And we continually add value at numerous touch points.
1. Marketing And Business Strategy
Your digital marketing strategy needs to start with direction and guidance from your businesses overall strategy and marketing strategy:
Start this guide
2. Win!!!!
Make no mistake about it, marketing (and business) is a competition and you need to be clear on how you are going to win
Start this guide
3. Who (Target Audience)
Who’s world will you change is such an important questions to answer ie your target audience
Start this guide
4. Value Proposition
The one who ads the most value wins! Marketing is all about adding value, so having clarity around what exact value you are going to add is paramount
Start this guide
5. Customer Journey
Its time to scope out each and every touch point you will have with a prospective customer and what value are you going to add at each point
Start this guide
6. Search Marketing Strategy
Now its time to get tactical and define our search marketing strategy which clearly outlines what we are going to use paid and organic search for
Start this guide
Enough About Us...
Let’s chat over a cuppa about how we can help.
"*" indicates required fields
