Website Development
The expertise you need to build an attention-grabbing, high converting website.
- Strategy & User Experience Mapping
- Web Design & Development
- User Experience (UX)
- Website Copywriting
- Search Engine Optimisation (SEO)
- Content Marketing
Every Business Needs a Great Website!
According to Google Research, it takes 0.05 seconds for a website user to form an opinion on your website. That is an extremely small window to make a good impression.
Couple this with recent studies showing that over 28% of global business is done online and more than 87% of consumers turn to the internet to research purchases, and it’s pretty clear that you can’t afford to have an average website.
In today’s business environment your website is your businesses greatest asset – or at least it should be. Find out what Ben Hirons, Director of Due North, believes your website is one of the most important investments you’ll make in your business.
Website development that creates a high performing website
When done correctly, your website can be an amazing marketing asset that drives revenue growth for your business day in, day out. But how do you build a high performing website that impresses your target audience, persuades them to buy and expresses your brand personality with flair?
That’s where we come in. At Due North we help you create an attention-grabbing, high converting website through the following six-step web development process.
Step 1
Strategy & User Experience Mapping
Two of the biggest mistakes you can make with your website is to not develop a strategy or consider the end-user. We ensure you get it right the first time.
Step 2
Website Design & Development
With 0.5 seconds to make an impression, you need a website that wows. We help you stand out with great design and ensure it is mobile-re well built from a technical perspective.
Step 3
Website Copywriting
For a high converting website, you need your key messages on point. We help you engage your audience with website copywriting that informs, engages and sells.
Step 4
Search Engine Optimisation
You can have the best website in the world, but if it isn’t found by Google, it’s useless! We ensure your website ranks welland is easily found by your key audience.
Step 5
Analytics and Optimisation
A key part of building a great website is the ability to track its performance. We ensure you have the right analytics and reporting in place to improve your results.
Step 6
Content Marketing & Ongoing Improvements
Once your website is complete, we develop a plan to keep adding content through blog posts and thought leadership to continue to improve your website performance.
A digital marketing agency serious about performance!
The experts in website design and development
With over 11 years of experience and more than 150 websites designed, our highly experienced web designers have a proven track record in creating highly engaging, mobile-responsive, stunning websites that reflect your brand.
Specialising in WordPress websites due to the flexibility, capability, usability, and longevity of the platform, we ensure you have a website that suits your current requirements, is easily adapted for future needs, is well maintained to ensure security and performance, and better yet it can be easily updated by you if you so desire.
Due North have developed and launched an entire new website for our business and were absolutely brilliant to deal with. They scoped the requirements very thoroughly and then worked efficiently to bring us a wonderfully functional and well designed website within a great time period and at a very reasonable cost. Robert covers absolutely every detail and Danielle has fabulous design advice - combined together it results in the best UX experience. We couldn't be happier with the results and would recommend them over and over again.
- Anna Kerwick, Institute of Managers and Leaders
Explore our website development portfolio
Below you will find some of the websites that showcase our website development services and how we have helped businesses just like yours build their online profile.
Tropical Coast Plumbing
Service Tech
Stenhouse Lifting Equipment
Our six-step process for a high performing website
Explore our six-step process for building high performing websites in further detail below.
Have a question? Give us a call on 1300 629 086.
Step 1
Strategy & User Experience Mapping
As we develop your website strategy, we look at what your website needs to achieve for each of your target audiences, and what user journey each audience needs to follow to engage them, answer their questions and ultimately convert.
If you have an existing website, we will gather data from Google Analytics to reveal who your website visitors are, how they are interacting with your website and what they are most interested in. This helps to inform the new site map and user journey to improve usability and navigation.
We will often look at the following during this stage:
- Target audience needs – Taking into consideration their demographics and needs we design a site map that will be intuitive to how they will search for and educate themselves on your product.
- Simplifying forms – To make it easier for users to engage with you.
- Ways to contact – Providing multiple ways to connect with you (phone, email, live chat, messenger) to ensure your customers can get in touch any time of the day in the way they want most.
- Calls to action – The deliberate action you want your audience to make at the end of each page.
- Streamlining the enquiry or checkout process – We look for the drop out points in your current process and examine the cause to create a greater user experience to increase conversions.
Step 2
Website Design & Development
Our expert website developers and designers get to work, creating a website that not only looks great but performs well from a technical standpoint, so it is fast, accessible, mobile-responsive, and easy to navigate. We recommend using WordPress for all new website builds due to the flexibility and adaptability of the platform and the extensive plugins that can meet a wide variety of website needs – now and into the future.
Step 3
Website Copywriting
While your website is being developed, our highly experienced copywriter gets started on developing your key messages and writing engaging content that not only informs, but piques interest. Depending on what you need, this may include a complete content overhaul or content for key pages like your Home, About, and Services pages.
Step 4
Search Engine Optimisation
We then turn our focus to looking at how we get your site to appear higher in search results with Search Engine Optimisation (SEO). With an impressive website that is written well you are well on your way, though our SEO specialists will dig deeper looking at ways to improve your website, increase your backlinks, and optimise content, to improve keyword rankings and generate more leads and revenue.
Step 5
Analytics and Optimisation
Once your website is up and running, that is when we test, measure, and optimise to ensure it continues to perform and convert. With close observation of analytics, we will recommend content changes, technical improvements, and page additions to ensure you continue to capture the attention of your audience and Google.
Step 6
Content Marketing & Ongoing Improvements
Regular content is critical for your website performance, and it is a great way to raise awareness for your brand, engage your audience, and showcase your thought leadership. Our content specialists will work alongside you to develop an editorial calendar that will ensure your website is updated regularly with relevant, informative, and engaging content.
Related Articles
The single BIGGEST problem with YOUR website!
A Successful Website Starts with the Right Website Strategy
Five Examples of Great Industrial Websites
Crafting a great website User Journey
Great SEO Results Start With A Great Website
Why a great website is the foundation to your online marketing
How do I rank higher in Google?
Give a business a lead and you feed them for a day
Ready to build an attention-grabbing, high converting website?
Let’s chat today about how we can turbo-charge your website results.
"*" indicates required fields
