Powering up Service Tech's digital marketing to conquer the solar market.

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Service Tech

A Stellar Marketing Strategy: How Service Tech achieved 10x visitor growth and 5x leads growth over 3 years.

Communication

10 x growth in web visitors

8 x growth in organic results

5 x growth in leads

Due North

The Client

Service Tech (trading as Solar Uptime) has helped thousands of Australians harness the benefits of solar power and increase system performance. They provide solar system upgrades, installations, repairs, and maintenance to the residential and commercial markets.

Due North

The Challenge

Service Tech weren’t getting the results they needed from their digital marketing efforts. They had plans for substantial growth, but their results were flatlining and there had been no growth in their organic results for some time.
 
Their website wasn’t clear or easy to navigate and there were some questionable SEO practices done by a previous provider. Their Google Ad costs were also skyrocketing given the highly competitive market. In other words, a digital marketing overhaul was needed to cut costs, improve engagement and increase results.

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The Solution

Service Tech engaged Due North to redesign and restructure the website the right way and implement a SEO strategy to increase organic results. We also developed key messaging and website content for the new website and developed and implemented a regular content strategy for the website to continue to increase rankings.
 
We also reviewed and rebuilt Google Ads and put in place a Google Ads strategy to improve the quality and quantity of leads coming through. A proper reporting structure was put in place with stringent tracking for greater transparency, management and optimisation.

Website design & development

Technical on page SEO

Google Ads management & optimisations

Content marketing & social media

SEO growth & improvements

Analytics & management framework

Creating key messages

Developing competitive advantage

The Results

Over the course of a three-year partnership, we created an engaging website with clear marketing messages that resonated with Service Tech’s target markets. This in combination with the Google Ads, SEO and content strategies developed resulted in substantial growth in their business with 10 times the number of visitors, 8 times the organic results and 5 times the amount of leads coming in.

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