ZERO sales staff
ZERO customer service staff RISING revenue
A competitor is coming and they’re leaner, faster, and smarter.
The only question is: are you them?
THE PROBLEM
Your leads aren't the problem. Your lead nurture is.
Most B2B businesses spend heavily on marketing to generate leads, then silently lose up to a third of them through slow response, patchy follow-up, and after-hours dead zones. The pipeline leakage is invisible until you measure it, then you can’t unsee it.
32%
Of inbound enquiries never reach a sales rep.
One-in-three leads you’ve paid for evaporate before a human even sees them.
4.1h
Is the average human response time.
Research shows that leads contacted within 5 minutes are 9 times more likely to convert.
44%
Of reps follow up only once.
B2B deals require an average of 8 touchpoints to close. Most salespeople give up after one.
THE SOLUTION
These aren't average bots
A Due North AI Sales Agent is a precision-engineered sales system built from 23 years of B2B expertise and the observed behaviour of 1,000+ top-performing sales reps. It doesn’t just respond to enquiries, it qualifies, nurtures, follows up, and books meetings. Around the clock. Without a salary, a sick day, or a bad Monday.
The result: Your best salesperson’s process runs 24/7 at scale and transforming your entire P&L in the process.
Always-on 24/7
Responds to every enquiry in under 60 seconds, day or night, holiday or weekend.
Qualifies leads instantly
Separates real buyers from tyre-kickers automatically, routing only quality leads to your team.
Relentless follow-up
Executes all 8 required B2B touch points consistently with no excuses or forgotten leads.
Never discounts under pressure
Holds the line on value every time. No off-script moments, no emotional pricing decisions.
Trained to your business
Speaks your language, knows your products, and handles objections. Not a generic chatbot.
Scales without headcount
Handle 10 times the leads with no additional hiring. Cost per lead handled drops as volume grows.
THE TRIPLE WHAMMY
Three wins to your bottom line. Simultaneously.
Most strategies move one lever. The AI Sales Agent moves all three at once.
More leads captured. More deals closed.
Recapture the 32% of leads slipping through the cracks. Respond faster. Follow up longer. Close the deals your current process is leaving on the table.
+20%
Target revenue improvement
Better leads. Better prices. Better deals.
Qualified leads convert at higher rates and with less negotiation. The AI never blinks on price, holds firm on value, and books more meetings with ready buyers.
+10%
Target margin improvement
Less staff overhead. More output per dollar.
A sales rep costs $88K–$147K+ per year. A Due North AI Sales Agent: $27K–$92K. And the AI handles volume that would take multiple salespeople to match.
−15%
Target cost reduction
Our happy clients
Real results
What this looks like in the real world.
Three businesses. Three industries. One consistent pattern: transformed pipeline.
Conquest Equipment
Heavy machinery supplier with a long B2B sales cycle, high-value deals, and a sales team drowning in low-quality enquiries. After-hours enquiries were going cold. Follow-up was inconsistent.
G;day and welcome to Conquest Equipment! What brings you here today?
Hi! I’m looking to hire a floor sweeper for 3 days.
We can certainly help with that. What sort of facility are you looking to clean, and roughly how big?
its a car park of 4000sqm
Thanks. What’s the floor surface?
Glass Outlet
Glass supplier serving builders, architects, and commercial fit-out companies. High enquiry volume, repetitive quoting questions, and a small sales team unable to keep up during peak periods.
Hey, welcome to Glass Outlet! I’m Lily, your trade assistant. How can I help you today?
Set up a trade account
Happy to help you get set up. Are you a glazier, builder, or another type of trade business?
Glazier
Great, welcome aboard. Before I get you set up, do you already havean account with us?
GRP Australia
GRP Australia leads the way in Fibreglass Reinforced Polymer (FRP) innovation, offering solutions designed to excel in the toughest conditions.
G’day, I’m Riley from GRP Australia. I can help you find FRP products, work out which solution suits your project, or start a quote. What are you working on?
Hi, i want to know specs for your fibre frame?
The Fibre Frame is GRP Australia’s FRP structural framework system. Here’s what I have on it:
– Complete system including FRP joists, bearers, posts, brackets, and end caps
– The RHS (Rectangular Hollow Section) profile is specifically designed to mimic F17 Hardwood H3 Treated timber, making it a direct substitute for those family with timber specs
HOW IT WORKS
From roadmap to revenue engine.
A structured, self-funding build process that is designed to be ROI positive before you’ve finished building it.
The Roadmap
We audit your current pipeline, map your lead leakage, and build a custom AI Sales Agent blueprint. You leave Month 1 with a clear picture of exactly where revenue is being lost — and the roadmap to recapture it.
Quick Wins & Build
We deploy the highest-impact changes first — 24/7 response, immediate qualification, automated follow-up sequences. Quick wins start funding the broader build. By Month 3–6, most clients are ROI positive on the full investment.
The Big Strides
The system gets smarter. Conversion data improves targeting. Your cost per lead acquired drops as volume scales. The compounding economics of an AI system kick in, and your competitors, still relying on human SDRs, can’t match the pace.
Why it works
We deliberately sequence quick wins first, so the system funds itself. By the time the full build is complete, you’ve already seen the ROI, and the numbers make the ongoing cost a straightforward business decision, not a leap of faith.
WHY DUE NORTH
Technology is the last 30%. Strategy is the first 70%.
Most AI vendors sell you software. We build you a sales system, backed by 23 years of hard-won B2B expertise.
Process First
We map your sales process before we touch the technology. The AI is built to replicate what works in your business, not impose a generic workflow on it. Strategy before software, every time.
Self-Funding Build
Quick wins are sequenced to pay for the build. You're not funding a long project with uncertain returns; you're watching the ROI arrive before the build is even complete. Most clients are ROI positive by Month 3–6.
Built to You
Your AI Sales Agent knows your products, your objections, your language, your buyers. We train it on 23 years of B2B sales patterns and the specific dynamics of your market, not a one-size-fits-all template.
Never Set & Forget
We monitor, improve, and iterate continuously. The system gets smarter every month as it learns from your real pipeline data. We don’t "launch and leave", we're accountable for the numbers.
BOOK YOUR FREE DEMO
See your AI Sales Agent in action.
Book a free demo and see how an AI Sales Agent could grow revenue, improve margins, and reduce costs in 90 days.
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