PHASE 1 - FAST RESULTS
AI Tools for Sales: Implement Quick Wins for Fast ROI
First 90 Days.
Start capturing every lead, responding in under 60 seconds, and automating 41% of your enquiries, without touching your CRM, ERP, or changing how your team works.
Your AI Journey
THE REVENUE LEAK YOU CAN'T SEE
Your Leads Are Leaving. Before You Know They Arrived.
Right now, revenue is slipping away through three invisible leaks. Phase 1 is purpose-built to seal each one — fast, simply, and permanently.
32%
Of Inbound Enquiries
Never Reach a Sales Rep
Nearly a third of every lead that contacts you disappears into a void — unanswered, unqualified, uncontacted. That’s not a sales problem. It’s a systems problem.
- On a $2M business: $200K+ recoverable pipeline
4.1h
Average Human Response Time
Leads Go Cold in Minutes
Research shows a lead is 21× more likely to convert if contacted within 5 minutes. At 4.1 hours, you’re competing against every competitor who responded first. And 44% of your reps never follow up at all after that first attempt.
- AI responds in under 60 seconds, every time
62%
Of Missed Calls
Go Straight to a Competitor
After hours, on weekends, during busy periods — every missed call is a lead you’ll never know you lost. Without after-hours coverage, you’re closed for business 67% of the week.
- After-hours AI = 100% capture rate
WHAT GETS BUILT IN PHASE 1
Seven Revenue-Generating Capabilities.
Live in 4–6 Weeks.
No complex integrations. No CRM connections. No disruption to your team. These are the fastest, highest-impact AI deployments available — built from your existing docs and live within weeks.
General Enquiry AI
Instantly answers product questions, FAQs, pricing enquiries, and availability checks on any channel, at any hour. No waiting, no queue, no voicemail.
After-Hours Lead Capture
Never miss a lead outside business hours again. Your AI takes the enquiry, qualifies the intent, and has a qualified brief ready for your team at 8:59am Monday morning.
AI Voice Bot
Answers missed calls in your brand voice, books appointments, captures lead details, and routes hot prospects directly to your team. Works on your existing number.
Lead Qualification Bot
Engages every website visitor, asks the right qualifying questions, and routes hot leads to a human instantly while parking low-intent visitors for nurture sequences.
Routine Enquiry Automation
Complete end-to-end automation of simple, repeatable enquiry types — short-term hire quotes, standard pricing, stock availability. Full resolution. Zero human effort.
Lead Nurture Sequences
Automated follow-up across email, SMS, and chat that continues until the lead converts or opts out. 44% of reps follow up once. Your AI follows up until they buy.
Basic Outbound AI
Re-engage cold and warm leads sitting in your pipeline. Personalised outreach at scale without adding headcount or a new SDR salary to your cost base.
THE ROI BREAKDOWN
The Before & After. With The Numbers.
Here’s what changes when Phase 1 goes live — and what it means in dollars for a typical $2M revenue business.
| Metric | Before AI Sales Agent | After Phase 1 - Quick Wins |
| Lead capture rate | 68% - 32% of inbound never reach a rep | 100% - every enquiry captured and qualified |
| First response time | 4.1 hours average - leads already cold | <60 seconds - AI responds before a human even reads the email |
| Follow-Up Persistence | 44% of reps follow up only once and move on | Automated sequences run until conversion or opt-out |
| After-Hours Coverage | 0% — closed 67% of the week | 100% — 24/7 lead capture, qualification, and booking |
| Enquiries Handled Without Human | 0% — every enquiry requires staff time | Up to 41% fully automated — 2–3 FTE hours/day freed |
| Missed Call Recovery | 62% go to a competitor | AI Voice Bot answers instantly, captures lead, books appointment |
The Maths for a $2M Revenue Business
Conservative estimates. Real methodology. This is what’s sitting in your pipeline right now.
| Line Item | How we calculate it | Annual Value |
| Recovered Inbound Pipeline | 32% of $2M inbound = $640k in missed opportunities x 35% close rate | $200K+ |
| After-Hours Lead Value | 100% capture rate on after-hours vs 0% before. Estimated 15-20% of total enquiry volume. | $60k-$120k |
| Staff Times Freed Up | 41% of enquiries automated = 2-3 FTE hours/day x $35-$50/hr x 250 days | $17k-$37k |
| Customer Service Savings | Routine enquiry automation eliminates repetitive handling cost | $24k-$50k |
| Total Impact (Conservative) | First 12 months, Phase 1 only, conservative close rate assumptions | $300K+ |
90
Days to ROI Positive
Phase 1 pays for itself – and for Phase 2 – within the first quarter
$27k
AI vs $88k+ SDR
AI Sales Agent annual cost vs a human SDR – same coverage, no sick days, no churn
4-6 wks
From kickoff to live
No lengthy implementation. No IT project. Revenue impact starts in weeks, not months.
Build Complexity
Simple by Design. Fast by Necessity.
Phase 1 is intentionally the simplest version of an AI Sales Agent. No CRM connections. No ERP integrations. No IT project. It’s built from what you already have and runs alongside your current operations.
Timeline
Week 1-2
Discovery, knowledge base build, channel configuration
Week 3–4
AI training, tone calibration, human escalation rules built in
Week 5–6
Testing, refinement, go-live, team handover
Week 6+
Live with full reporting. ROI tracking begins.
What we need from you
- Your existing website, FAQs, pricing sheets, and email templates
- 2–3 hours in Week 1 for the discovery session (that's it)
- Sign-off on AI tone and escalation rules before go-live
- No technical resource required from your side
What we handle
- Full knowledge base build from your documents
- AI training, calibration, and brand voice alignment
- Channel connections: website chat, phone, email
- Human escalation routing rules (hot leads always go to a human)
- Testing, QA, team training, and go-live support
- Ongoing optimisation, monthly reporting, knowledge base updates
Our happy clients
MANAGEMENT & REPORTING
Ongoing Management. Zero Complexity.
Once Phase 1 is live, your team’s involvement is minimal.
The AI flags exceptions, your team handles escalations. Due North handles everything else.
What We Monitor Daily
Hallucination rate
AI giving incorrect or made-up information
Missed handoffs
Situations where a human should have been looped in
New question types
Topics the AI encounters but isn't trained on yet
Channel performance
Which touchpoints are generating the most qualified leads
Monthly Reporting
Lead capture volume
How many enquiries were handled by AI
Enquiry type breakdown
What people are actually asking about
Response time metrics
AI vs any human-handled conversations
Conversion rate tracking
Enquiries to booked appointments or sales
Handoff count
How many leads were escalated to your team, and why
Quarterly Knowledge Base Review
Pricing and product updates
Keep AI responses accurate as your offer evolves
Seasonal information
Adjust messaging for peak periods and promotions
FAQ expansion
New question types identified from real conversations
Tone and escalation
Rule refinement based on actual interaction data
THE SELF-FUNDING MODEL
Phase 1 Pays for Phase 2. By Design.
Quick Wins aren’t just about fast revenue — they’re the financial foundation for deeper AI capability. The ROI from Phase 1 funds the more complex integrations in Phase 2, without asking for more budget.
The Human Cost you're already paying
Human SDR (Salary + Oncosts)
$88k-$147k+/yr
Customer Service Handling
$24k-$50k+/yr
Missed Lead Cost (32% not reached)
$24k-$50k+/yr
Total Annual Exposure
$300k+
Phase 1 AI sales agent
AI Sales Agent (Phase 1)
$27k-$92k/yr
Routine Enquiry Automation Savings
$24k-$50k
Recovered Pipeline Value
$200k+
Annual Savings vs Status Quo
$200k-$270k
COMING NEXT - PHASE 2
Medium Term Wins Unlock Here
CRM integration. Complex quoting. ERP connections. Outbound at scale. Phase 2 builds on everything Phase 1 proves — using the same AI infrastructure, same team, same knowledge base. Just deeper.
Build The Perfect Sales Rep!
Book a free demo and see how an AI Sales Agent could grow revenue, improve margins, and reduce costs in 90 days.