PHASE 1 - FAST RESULTS
AI Tools for Sales: Implement Quick Wins for Fast ROI
First 90 Days.
Start capturing every lead, responding in under 60 seconds, and automating 41% of your enquiries, without touching your CRM, ERP, or changing how your team works.
Your AI Journey
THE REVENUE LEAK YOU CAN'T SEE
Your Leads Are Leaving. Before You Know They Arrived.
Right now, revenue is slipping away through three invisible leaks. Phase 1 is purpose-built to seal each one — fast, simply, and permanently.
32%
Of Inbound Enquiries
Never Reach a Sales Rep
Nearly a third of every lead that contacts you disappears into a void — unanswered, unqualified, uncontacted. That’s not a sales problem. It’s a systems problem.
- On a $2M business: $200K+ recoverable pipeline
4.1h
Average Human Response Time
Leads Go Cold in Minutes
Research shows a lead is 21× more likely to convert if contacted within 5 minutes. At 4.1 hours, you’re competing against every competitor who responded first. And 44% of your reps never follow up at all after that first attempt.
- AI responds in under 60 seconds, every time
62%
Of Missed Calls
Go Straight to a Competitor
After hours, on weekends, during busy periods — every missed call is a lead you’ll never know you lost. Without after-hours coverage, you’re closed for business 67% of the week.
- After-hours AI = 100% capture rate
WHAT GETS BUILT IN PHASE 1
Seven Revenue-Generating Capabilities.
Live in 4–6 Weeks.
No complex integrations. No CRM connections. No disruption to your team. These are the fastest, highest-impact AI deployments available — built from your existing docs and live within weeks.
General Enquiry AI
Instantly answers product questions, FAQs, pricing enquiries, and availability checks on any channel, at any hour. No waiting, no queue, no voicemail.
After-Hours Lead Capture
Never miss a lead outside business hours again. Your AI takes the enquiry, qualifies the intent, and has a qualified brief ready for your team at 8:59am Monday morning.
AI Voice Bot
Answers missed calls in your brand voice, books appointments, captures lead details, and routes hot prospects directly to your team. Works on your existing number.
Lead Qualification Bot
Engages every website visitor, asks the right qualifying questions, and routes hot leads to a human instantly while parking low-intent visitors for nurture sequences.
Routine Enquiry Automation
Complete end-to-end automation of simple, repeatable enquiry types — short-term hire quotes, standard pricing, stock availability. Full resolution. Zero human effort.
Lead Nurture Sequences
Automated follow-up across email, SMS, and chat that continues until the lead converts or opts out. 44% of reps follow up once. Your AI follows up until they buy.
Basic Outbound AI
Re-engage cold and warm leads sitting in your pipeline. Personalised outreach at scale without adding headcount or a new SDR salary to your cost base.
THE ROI BREAKDOWN
The Before & After. With The Numbers.
Here’s what changes when Phase 1 goes live — and what it means in dollars for a typical $2M revenue business.
| Metric | Before AI Sales Agent | After Phase 1 - Quick Wins |
| Lead capture rate | 68% - 32% of inbound never reach a rep | 100% - every enquiry captured and qualified |
| First response time | 4.1 hours average - leads already cold | <60 seconds - AI responds before a human even reads the email |
| Follow-Up Persistence | 44% of reps follow up only once and move on | Automated sequences run until conversion or opt-out |
| After-Hours Coverage | 0% — closed 67% of the week | 100% — 24/7 lead capture, qualification, and booking |
| Enquiries Handled Without Human | 0% — every enquiry requires staff time | Up to 41% fully automated — 2–3 FTE hours/day freed |
| Missed Call Recovery | 62% go to a competitor | AI Voice Bot answers instantly, captures lead, books appointment |
The Maths for a $2M Revenue Business
Conservative estimates. Real methodology. This is what’s sitting in your pipeline right now.
| Line Item | How we calculate it | Annual Value |
| Recovered Inbound Pipeline | 32% of $2M inbound = $640k in missed opportunities x 35% close rate | $200K+ |
| After-Hours Lead Value | 100% capture rate on after-hours vs 0% before. Estimated 15-20% of total enquiry volume. | $60k-$120k |
| Staff Times Freed Up | 41% of enquiries automated = 2-3 FTE hours/day x $35-$50/hr x 250 days | $17k-$37k |
| Customer Service Savings | Routine enquiry automation eliminates repetitive handling cost | $24k-$50k |
| Total Impact (Conservative) | First 12 months, Phase 1 only, conservative close rate assumptions | $300K+ |
90
Days to ROI Positive
Phase 1 pays for itself – and for Phase 2 – within the first quarter
$27k
AI vs $88k+ SDR
AI Sales Agent annual cost vs a human SDR – same coverage, no sick days, no churn
4-6 wks
From kickoff to live
No lengthy implementation. No IT project. Revenue impact starts in weeks, not months.
Build Complexity
Simple by Design. Fast by Necessity.
Phase 1 is intentionally the simplest version of an AI Sales Agent. No CRM connections. No ERP integrations. No IT project. It’s built from what you already have and runs alongside your current operations.
Timeline
Week 1-2
Discovery, knowledge base build, channel configuration
Week 3–4
AI training, tone calibration, human escalation rules built in
Week 5–6
Testing, refinement, go-live, team handover
Week 6+
Live with full reporting. ROI tracking begins.
What we need from you
- Your existing website, FAQs, pricing sheets, and email templates
- 2–3 hours in Week 1 for the discovery session (that's it)
- Sign-off on AI tone and escalation rules before go-live
- No technical resource required from your side
What we handle
- Full knowledge base build from your documents
- AI training, calibration, and brand voice alignment
- Channel connections: website chat, phone, email
- Human escalation routing rules (hot leads always go to a human)
- Testing, QA, team training, and go-live support
- Ongoing optimisation, monthly reporting, knowledge base updates
Our happy clients
- We’ve had a fantastic experience working with Ben and the team at Due North. Their strategic approach, deep understanding of digital marketing, and clear communication have made a real difference to our business.
From the outset, they took the time to understand our goals and delivered tailored solutions that drove results. The transparency, regular reporting, and genuine partnership mindset have been greatly appreciated.
A huge thank you to the Due North team for your expertise and ongoing support - we’re grateful to have you on our side and look forward to continuing the journey together.read moreread less - Highly recommend Due North! We've been working with them for a long time now as their photographer/videographer of choice and value the contribution they bring to the table. The team there are always thoughtful and great to work with and show great attention to meeting the needs of their clients.read moreread lessBen and the team at Due North have been fantastic to work with. We transitioned to Due North almost 2 years ago seeking a company that could provide custom support and allocate the resources needed to elevate our digital presence. Their expertise shines through, and they keep us engaged and informed across all digital media platforms. Highly recommend!read moreread less
- We feel SO lucky to have chosen Due North Marketing. Everyone in the team really strives to understand OUR business which we REALLY appreciate. We have a niche business and many marketers have missed the mark. We've wasted money in past years not reaching our audience. With Due North in our corner, we are wrapped with the growth and results we've achieved in the past 12 months. Sue C @ LeakTech Australia.read moreread lessWhile we've only been working with Due North for a short period, it has definitely been the right move. Their communication is clear and concise, with detailed information and reporting. We have a strong working relationship with their staff, which helps us achieve our company goals.read moreread less
- We love working with the Due North team, they are super approachable and easy to work with. The team will put in the time and effort to understand your business before anything, to ensure you have the best outcomes. In the short time we’ve had them manage our Google and social ads we’ve seen an increase in activity and engagement. Would 100% recommend!read moreread less
- These guys are the real deal. Whether you're working with Ben, Lisa, Carly, ANYONE from Due North, they're a gorgeous team of human beings that also happen to be unfairly high-skilled in digital. We've dealt with countless agencies for decades now, and I'm beyond delighted to be able to say we found some good eggs. Go talk to these good eggs.read moreread lessI had the pleasure of working with Ben and Danielle since August 2023. The team at Due North helped us to update our website and boost our content. They took the time to conduct thorough research, allowing them to tailor their strategies specifically to our business needs. The professionalism and communication skills of the team at Due North are second to none. They were always prompt in their responses, kept me updated on the progress of our campaigns, and were transparent about their strategies and results. I highly recommend Due North to any business looking to elevate its digital marketing efforts. Their combination of expertise, results, and professionalism makes them a standout choice in the industry. I look forward to continuing our partnership.read moreread less
MANAGEMENT & REPORTING
Ongoing Management. Zero Complexity.
Once Phase 1 is live, your team’s involvement is minimal.
The AI flags exceptions, your team handles escalations. Due North handles everything else.
What We Monitor Daily
Hallucination rate
AI giving incorrect or made-up information
Missed handoffs
Situations where a human should have been looped in
New question types
Topics the AI encounters but isn't trained on yet
Channel performance
Which touchpoints are generating the most qualified leads
Monthly Reporting
Lead capture volume
How many enquiries were handled by AI
Enquiry type breakdown
What people are actually asking about
Response time metrics
AI vs any human-handled conversations
Conversion rate tracking
Enquiries to booked appointments or sales
Handoff count
How many leads were escalated to your team, and why
Quarterly Knowledge Base Review
Pricing and product updates
Keep AI responses accurate as your offer evolves
Seasonal information
Adjust messaging for peak periods and promotions
FAQ expansion
New question types identified from real conversations
Tone and escalation
Rule refinement based on actual interaction data
THE SELF-FUNDING MODEL
Phase 1 Pays for Phase 2. By Design.
Quick Wins aren’t just about fast revenue — they’re the financial foundation for deeper AI capability. The ROI from Phase 1 funds the more complex integrations in Phase 2, without asking for more budget.
The Human Cost you're already paying
Human SDR (Salary + Oncosts)
$88k-$147k+/yr
Customer Service Handling
$24k-$50k+/yr
Missed Lead Cost (32% not reached)
$24k-$50k+/yr
Total Annual Exposure
$300k+
Phase 1 AI sales agent
AI Sales Agent (Phase 1)
$27k-$92k/yr
Routine Enquiry Automation Savings
$24k-$50k
Recovered Pipeline Value
$200k+
Annual Savings vs Status Quo
$200k-$270k
COMING NEXT - PHASE 2
Medium Term Wins Unlock Here
CRM integration. Complex quoting. ERP connections. Outbound at scale. Phase 2 builds on everything Phase 1 proves — using the same AI infrastructure, same team, same knowledge base. Just deeper.
FAQs
Within the first 90 days. Phase 1 is designed to deliver quick wins in the first 30 to 90 days of implementation.
Weeks one to four: Lead response time drops from 4.1 hours to under 60 seconds. After-hours capture rate goes from 0% to 100%. That revenue recovery alone is worth +5-8% within the first month.
Weeks two to six: Every inbound enquiry is qualified immediately. Rep time on qualified leads increases by 40%. Admin time drops by up to 70%.
Months one to three: Follow-up consistency goes from 65% to 100%. Average touchpoints per lead go from 1.8 to 8+. Pipeline retention improves by 30-40%.
Every subsequent phase builds on what's already working.
- Because Phase 1 is deliberately scoped to avoid everything that makes AI projects slow.
No CRM integration. No complex integrations. Phase 1 is built entirely from documents you already have: your website, FAQs, pricing sheets, and email templates.
Week one and two: discovery session and knowledge base build.
Week three and four: AI training, tone calibration, and escalation rules.
Week five and six: testing, refinement, and go-live. From kickoff to revenue impact in under six weeks.
The complexity comes in Phase 2 and 3, when we connect to your CRM, ERP, and other systems. Phase 1 is intentionally clean -- built to move fast, prove value, and fund what comes next.
Phase 1 is about closing the gap. Capturing the leads that are falling through the cracks, the after-hours enquiries going cold, and the follow-ups that never happen because your team is flat out.
In the first 90 days, we build and launch your AI Sales Agent, covering: general enquiry handling (product info, FAQs, pricing, availability), after-hours lead capture, initial lead qualification and routing, the first wave of outbound automation for follow-up and re-engagement, and automated nurture sequences across email, SMS, and chat.
In the first 3 months, you’ll experience +8-10% revenue impact, -15-20% cost reductions, and have up to 41% of all enquiries automated. And you'll be ROI positive before Phase 1 is even complete.
We start with strategy and audit, have the AI live within 30 days, and hit ROI positive by day 90.
A few hours in Week 1 for the discovery session. That's it from a time commitment perspective.
We need your existing website, FAQs, pricing sheets, and any email templates you use. Most businesses have all of this already. We pull from it, build the knowledge base, and come back to you for sign-off on tone and escalation rules before we go-live.
No technical resource required from your side. No IT involvement. No project manager. We handle the full knowledge base build, AI training, brand voice calibration, channel connections, testing, QA, team training, and go-live support.
AI Voice Bots work on your existing number.
When a call goes unanswered – after hours, during busy periods, on weekends – the AI Voice Bot answers in your brand voice. It captures the caller's details, asks qualifying questions to understand their intent, books appointments directly into your team's calendar, and routes hot prospects to a human immediately if they're available.
The result: 62% of missed calls that currently go unanswered now get captured, qualified, and scheduled. Your team arrives on Monday morning with a qualified brief for every after-hours enquiry that came in over the weekend.
A basic web chat widget asks 'how can I help?' and routes to a human. The Lead Qualification Bot actually does the qualifying work.
Every visitor who engages gets asked the right questions for your business. The bot scores them against your ideal customer profile in real time. Hot leads get routed to a human immediately. Lower-intent visitors get parked in a nurture sequence and followed up automatically.
Your sales reps stop wasting time on tyre kickers. The leads that reach them are already screened, briefed, and ready for a real conversation.
They go into a nurture sequence. The AI Sales Agent deploys a structured, intelligent follow-up process that keeps your business front of mind until the prospect is ready.
The nurture sequence runs across email, SMS, and chat. The AI Sales Agent delivers consistent, value-adding touchpoints at the right intervals until the lead converts or opts out. No manual follow-up required. No leads going cold because your rep got busy.
Phase 1 outbound AI works from your existing pipeline data. The warm and cold leads that are already sitting in whatever system you use, even if it's just a spreadsheet.
You provide the contact list. The AI sends personalised outreach at scale, tracks responses, and routes any warm replies back to your team for follow-up.
This offers targeted re-engagement with leads that already know your business. CRM integration comes in Phase 2, when outbound becomes fully automated.
Hot leads and urgent requests always go to a human.
The escalation logic is configured specifically for your business during Week 3 and 4 of the build. You define what a hot lead looks like and the AI routes them to your team immediately when those conditions are met.
We provide clear reporting throughout the process.
You see exactly how many enquiries the AI handled, how many were escalated to a human and why, how many leads were qualified and what score they received, how many meetings were booked, what the after-hours capture rate looks like, and how the nurture sequences are performing.
On top of the quick wins in the first 90 days, most clients see ROI turn positive within 3–6 months. This is driven by three simultaneous factors: more revenue from captured leads, stronger margins from value-based selling, and lower costs from reduced headcount requirements.
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