AI SALES AGENT FOR BUSINESS
The Web Chat Bot That Actually Sells.
Not a FAQ widget. Not a scripted bot. A custom-built AI Sales Agent that qualifies leads, answers questions, books meetings, and nurtures prospects — 24 hours a day, while you sleep.
Drawing on 23 Years of Sales Expertise
Learnings from 1,000+ Sales Reps Observed
Responds in under 60 seconds
ROI Positive in 3-6 Months
TRANSFORM YOUR SALES
This isn't your average web chat bot.
Most web chat bots are glorified FAQ menus. They ask, “how can I help?” and then hit a wall when anything remotely complex comes up. They frustrate visitors. They lose leads.
A Due North AI Sales Agent is fundamentally different. It’s an intelligent, reasoning AI system that is trained specifically on your business, your products, your sales process, and your customers.
The paradigm shift
- Stop asking: what can AI answer?
- Start asking: what would my best sales rep do if they had unlimited time, zero bad days, and perfect information about every prospect?
Document that. Systemise that. Automate that. That’s what we build.
Instant Lead Qualification
Asks the right questions, scores the lead, and routes hot prospects straight to your sales team — fully briefed.
On 24/7 Everyday
Every enquiry gets an instant, intelligent response — whether it lands at 8am Monday or 11pm Saturday.
Persistent Lead Nurture
Not-ready-now leads stay in a nurture sequence. When they're ready, your team is first to know — not your competitor.
Automatic CRM Sync
Every conversation, every lead detail, every note logged to your CRM automatically. Zero manual data entry.
Objection Handling Built In
Trained on your most common objections with approved responses — so it always represents your brand perfectly.
Extraodinary Email Bot
Awesome AI Chat Bot
Case Studies
Real Businesses. Real Outcomes.
Every AI Sales Agent we build is custom, designed around the specific sales process, customer base, and commercial objectives of each business.
Conquest Equipment
Heavy machinery supplier with a long B2B sales cycle, high-value deals, and a sales team drowning in low-quality enquiries. After-hours enquiries were going cold. Follow-up was inconsistent.
After-hours leads captured
100% (was 0%)
Qualification time per lead
4.1 hrs → <2 min
Rep time on unqualified leads
−60%
Pipeline value, Month 6
+28%
Hi! I’m looking for a quote on excavator attachments for a mining project. Who should I speak to?
Nova: I can help with that. What’s the scope — number of units and project timeline?
3 units, starting Q3. Budget’s around $240K.
Glass Outlet
Glass supplier serving builders, architects, and commercial fit-out companies. High enquiry volume, repetitive quoting questions, and a small sales team unable to keep up during peak periods.
Routine enquiries resolved by AI
58%
Quote turnaround time
3 days → same day
Weekend enquiry response rate
0% → 100%
Revenue from captured after-hours
+$180K annually
Do you supply toughened glass for commercial shopfronts? We need pricing for a 12-metre run.
Nova: Yes, absolutely. 12m commercial shopfront — are you after framed or frameless installation?
Frameless, and we need it delivered to Brunswick by end of October.
B2B Consulting Firm
Mid-size consulting firm with high-value engagements and a partnership-led sales model. Inbound enquiries were being handled inconsistently — sometimes brilliantly, sometimes badly.
Qualified meeting booking rate
+44%
Proposal stage drop-off
−35%
Partner time on admin
−50%
Revenue growth, Year 1
+22%
We’re looking for help with our go-to-market strategy for a new product launch. Are you taking new clients?
Nova: Yes, and this sounds right up our alley. What industry, and what’s your target market?
B2B SaaS. Targeting enterprise in ANZ and Singapore.
THE PROCESS
How it works
From a visitor landing on your site to a qualified meeting in your sales rep’s calendar — all without human involvement.
1
Visitor Arrives
A potential buyer lands on your website day or night, from Google, an ad, or a referral.
2
Instant Engagement
The AI Sales Agent engages within seconds providing a warm greeting, a relevant question, with no scripts.
3
Smart Qualification
Budget, timeline, decision-maker status, and specific needs are all discovered naturally in conversation.
4
Nurture or Book
Hot leads book directly into your calendar. Warm leads enter a nurture sequence. Cold leads are logged.
5
Rep Arrives to Wins
Your sales rep starts the day with qualified meetings already booked and full context in the CRM.
What happens at 2:17am when a manufacturer submits an enquiry?
2:17am
Enquiry form submitted
2:17:52am
AI responds — personalised, under 60 seconds
2:19am
Lead qualified — size, timeline, budget signal captured
2:21am
Meeting booked directly into rep's calendar
2:22am
Full context auto-logged to CRM
8:30am
Rep arrives to a booked, qualified meeting
Our happy clients
BUSINESS OUTCOMES
Three levers. One simultaneous boost to your bottom line.
A web chat bot that just answers questions is a nice-to-have. A Due North AI Sales Agent moves revenue, margin, and cost all at once? That’s business transformation.
More Revenue
Zero missed leads. Instant response. 24/7 coverage. Relentless nurture. Every inbound enquiry is captured and progressed.
Stronger Margins
Never discounts under pressure. Sells on value every time. Processes deals with the same discipline on day 1 and day 365.
Lower Costs
Replace or avoid hiring expensive, inconsistent SDRs. No recruitment, no onboarding, no management time.
Target: −15% cost structure in 12 months.
THE REALITY
Leads aren’t the issue. Your lead nurturing process is.
Many companies invest heavily in marketing to drive lead generation, only to lose up to a third of those leads due to delayed responses, inconsistent follow-ups, and lack of after-hours engagement. This pipeline leakage often goes unnoticed until it’s measured, but once revealed, it’s impossible to ignore.
32%
of enquiries never reach your team
Stuck on hold, hitting dead zones, or dropped after one follow-up. Your AI Sales Agent captures all of them.
4.1h
Average human response time
Your AI Sales Agent responds in under 60 seconds. Leads contacted within 5 minutes convert 100× better.
44%
of reps follow up only once
B2B conversion takes 8 touchpoints. Your AI Sales Agent follows up perfectly every single time.
THE DIFFERENCE
AI Sales Agent vs. Everything Else.
| Feature | Due North AI Sales Agent | Generic Chat Bot/Human Sales Rep |
| Response Time | Under 60 seconds, 24/7 | 4.1 hours avg in business hours only |
| Follow-up Consistency | 100% every lead, every time | 44% follow up once, then stop |
| Lead Qualification | Full BANT discovery automated | None, inconsisten, or scripted only |
| Discounting Under Pressure | Never, it always sells on value | Common. End-of-month panic discounting |
| Weekend & After Hours Coverage | 100% coverage always | Zero. Dead zone until Monday |
| CRM Data Accuracy | 100% auto-logging of every interaction | 20-30% incomplete human entry |
| Personalisation | Genuine from real prospect data | Template variables or none |
| Annual Cost | $27K-$92K fully loaded | $88K-$147K+ per human sales rep |
| Scalability | Instant. Handles 10 or 10,000 | Hire, train, wait 3-4 months |
| Staff Turnover Risk | Zero, never quits, never gets poached, no sick days | 18-month average tenure for sales rep |
Why Due North?
The agency that's built on real sales experience.
Any tech company can set up a chat widget. Very few have 23 years of direct B2B sales experience to know what makes a great one — and what doesn’t.
01
Process-First, Technology-Second
We map your ideal sales journey before touching any technology. We document your best rep's process, then automate it. Tools are the output, not the strategy.
02
Built on 23 Years of B2B Sales Reality
Due North's founder has personally recruited, managed, and observed 1,000+ sales reps across 23 years of Australian B2B. We know exactly where human sales processes break — and we build around every one of those failure points.
03
Custom-Built for Your Business
Not a plug-and-play chatbot template. A bespoke AI Sales Agent trained on your products, your pricing, your objections, your tone, and your customer. Unique to you. Impossible to replicate
04
Self-Funding from Day One
Quick wins in the first 90 days like capturing after-hours leads and faster qualification generate measurable revenue before the full build is complete. ROI typically turns positive by month 3-6.
05
Full-Service – Strategy to Launch to Optimise
Strategy, knowledge base, AI build, CRM integration, testing, launch, and ongoing optimisation. This is not a handover. We run it with you until the outcomes are proven.
06
Australia's Only B2B-First AI Sales Agency
We don't build for retail. We don't do volume chatbot deployments. Due North has specialised in B2B where sales cycles are longer, margins are higher, and getting it right actually matters.
BOOK YOUR FREE DEMO
See your AI Sales Agent in action.
Book a free demo and see how an AI Sales Agent could grow revenue, improve margins, and reduce costs in 90 days.
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