Digital Marketing that Delivers Better Quality Leads
While it is great to get more leads, the reality is that you need them to be high quality leads – otherwise they are wasting more of your time and resources. You need to attract the right visitor and have them land on a competitor beating website that converts them into an enquiry with an engaging marketing message that resonates.
At Due North we understand that not all leads are created equal. That is why we help you optimise your lead conversion process to ensure you attract the leads that matter.
The Strategy to Improve the Quality of Your Leads
Craft a More Enticing Marketing Message
Build a Converting website
Bring the Right Visitors to your Website
Let's break these down.
Crafting a More Engaging and Enticing Marketing Message
The quality of your marketing message determines the quality (and quantity) of the leads you get through the door, so its important that you nail arguably your most important asset. It is important to ensure your Marketing Message is:
- Engaging and interesting to your target audience
- Better than your competitors
- Differentiates you → Why you?
- Communicates the value and outcomes I am going to receive by choosing to work with you
Build a Converting Website
Marketing is not just about attracting tons of visitors; it’s about converting the right visitors into the right leads – the better quality leads. This process hinges on improving your #1 marketing asset: Your Website!
Our approach ensures that your website is designed to attract and capture leads that align with your business objectives. Our services focus on optimising all of your website’s content for your target audience, from Google Ads to blog content, web copy and more. We do this by:
- Creating the Right User Journey: A compelling website takes your potential customers and an engaging user journey starting and building a strong relationship from the very start
- Using the Right Language: The language and words you use need to be crafted to resonate with your target audience and filter out anyone who doesn’t fit the profile.
- Telling Your Story: Your story is unique, make sure to leverage it! Telling your audience your story allows them to build a connection with you. The right leads will resonate.
- Strong Social Proof: In the crowded digital landscape, the competition is vast. Visitors need to see proof of your product or service in action to decide if it’s what they’re looking for and ultimately convert.
Bring the Right Visitors to your Website
Smart Google Ads that capture the highest intent leads
Ongoing SEO growth that brings more and more of the right visitors to your website
Targeted Social Media campaigns that engage and entice
Clarify Who You Don’t Work With
Honesty is the foundation of meaningful connections. Securing better quality leads is about building relationships that thrive on a shared connection between their needs and your offerings.
We help you set clear expectations by being transparent about who you do and don’t work with. This clarity not only saves time but also ensures that your business attracts clients who align best with your values and offerings.
CASE STUDY: Essendon Plumbing Services.
52% year-on-year visitor growth over 7 years and counting.
Engagement: Sept ’17 – Current
- Doubled organic visitors
- Doubled leads
2000%
Growth in visitors
500%
Growth in leads
Start Securing Better Quality Leads Today!
In summary, here are the most important things to remember to start securing better quality leads:
Define Your Ideal Client:
Understand the characteristics of your ideal client to tailor your marketing message effectively.
Refine Your Marketing Strategy:
Align your marketing strategy with your ideal client profile for targeted and effective campaigns.
Run compelling search marketing campaigns:
Optimise Your Website:
Tailor your website to capture the right leads, ensuring an efficient conversion process.
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