Social Media

How to build a social media strategy that delivers outcomes.

Due North

Social Media Marketing

You either love it or hate it (or love it AND hate it!)

But what if we told you social media could help your business tap into new audiences, build brand awareness, help with lead generation and customer retention?  And help you build trust and create great relationships with your target audiences?

Social media can be a powerful tool for small to medium sized businesses, but it takes big commitment. Given the nature of social media, it requires lots of love and attention and a willingness to engage directly with your audience – but with a social media strategy and careful planning to streamline your activity, it can become a manageable asset for your business.

The key is to choose the social media strategy that’s best suited to your business, and focus only on a few social media channels – not all of them. It is better to do one or two really well than do all of them badly.

With this in mind, social media isn’t for all businesses. If your target audience isn’t hanging out there, you shouldn’t be either.  It’s all about understanding who your target audience is, what their needs/wants are, and where you’re going to get the best return on investment for your marketing efforts.

Due North

The Journey

With over 17 years of experience successfully growing our own businesses, we’ve narrowed down the formula for business success. It’s all about:

Strategy & Analytics

We’ll help plan your journey with the right tracking, measurement, analysis and strategy.


We’ll navigate the path with optimisations and key improvements.


We’ll help you scale your Everest by generating more profit with lower costs, bringing you rapid growth and business success.


In order to determine the most suitable social media strategy for your business, we need to understand the overall business objectives and what output you need from social media to help you achieve your goals, whether that be:

It’s also a good time to check out what your competitors are doing, and also see what social channels your target audience are active on.  You want to focus on a select few rather than all the social channels.

Some of the more common social channels we deal with for small business are:


Facebook is an excellent and cost-effective way to reach a large proportion of your target audience. There are 1.4 billion users on Facebook spanning all demographics and users tend to spend a decent amount of time per day on the site. It also has good targeting options to refine your activity, and there is now retargeting options to target people who have previously visited your website.


LinkedIn is the best option for B2B marketing given it is a professional networking site. It allows businesses to directly reach out to individuals within their network and beyond, and directly connect with people who are engaging with your content (via liking/commenting on your posts). LinkedIn can be especially successful when you have a strong content plan – it’s all about providing and sharing useful information to help your audience. Plus it's a great way to position yourself as an industry leader on a specific topic and provide informative resources. One of the key benefits of LinkedIn is the ability to target by interest and job function, which allows you to be very specific.


With one third of all online activity spent watching videos, there’s a good chance some of your target audience will be on YouTube. Video also has much higher engagement rates over text. Businesses can use YouTube to either share their own video content (which, depending on the nature of the video, can be produced at a cost-effective rate these days) or advertise on other business’ video content and channels.


One of the first steps in establishing the path forward for your social media strategy is to conduct a social media audit, which will assess all of your current social media profiles, including:


Once your social media strategy is up and running, it needs to be continually optimised to improve over time and produce better outcomes. It’s all about planning, automating and identifying opportunities to maximise return.

The key steps in this process include:

You know you need to review your social media strategy when:

It’s time to do great social marketing!

Let’s chat over a cuppa about how we can help.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
“Due North are proving to drive our small business better than we ever hoped! Their online strategies and reporting have been a huge weight off our shoulders.”
Sam Cain

“Our business has used Due North for over 4 years now for our digital marketing and CRM/sales support and it’s been fantastic. Forget a large agency, get personalised service.”

Peter Thomas
Thanks for the enquiry! We'll be in touch as soon as possible!

Book Your Complimentary Performance Marketing Strategy Workshop

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Scroll to Top