In the heat of the moment, you think you’re saying all the right things and being reasonable and rational – but then, in hindsight, you realise you were kidding yourself!
We’ve put together the 7 components to the ultimate formula for winning the hearts and minds of the new digital consumer in 2024.
The great work exodus is underway, attention spans are shrinking to all-time lows and the consumer is becoming the ultimate educated selection machine. And your marketing needs to change and adapt or perish.
We’ve put together the 7 components to the ultimate formula for winning the hearts and minds of the new digital consumer in 2024.
I do love the Simpsons! There are so many amazing quotes, too many to remember. One that has stuck with me surrounds the name that Homer invents called Max Power! (well he actually gets the idea when sees it on the hand dryer in a bathroom!). Such a cool name.
One of the more recent developments from Google in its ads arsenal is the AI play called Pmax – or performance max that google claims produce superior returns.
In our increasingly competitive business landscape, it’s easy to get caught up in thinking that remarkable experiences need to be grand or game-changing. But what if I told you that it’s often the little things that make the biggest impact?
With so many brands to choose from, all offering similar services in your area, it’s never been more important to focus on your customers. It’s too easy for them to just click on the next link.
But, it’s still possible to build a loyal customer base. It just takes a little extra effort. To do it, you need to build a customer journey with clear touchpoints from awareness to after-sale support and provide value at each step to show them why they need you.
Let me be very clear about something that people have been taking the mickey out of for too long…. You don’t do SEO! It’s not something you can do! If I had a dollar for every time somebody said “Yeah we’re doing SEO!”, I’d be a rich man. You don’t do a run, You don’t do a marketing plan, likewise, you don’t do SEO!
Do your web results show that users keep clicking away and search engines are ranking your site poorly? If so, you likely need a stronger internal linking strategy.
A robust internal linking strategy can improve user experience, increase engagement, and enhance your website’s search engine rankings. Your links are the navigational points that guide users and search engines through your site. And if pages aren’t on the map, no one will ever see them.
The world has changed! And the marketing world is very slow to catch up. Or maybe I should say customers have changed, and the marketing world is proving very slow to catch up – What worked last year and the year before, is no longer working.
Great content may take some time to craft – in this blog we share our top 5 tips so you can easily create great content.
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