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All
  • All
  • Analytics
  • Content
  • Cool Sh^t
  • Culture
  • Customer experience
  • Digital Marketing
  • Execution
  • Google Ads
  • Innovation
  • Inside Ben's Brain
  • Management
  • Optimisation
  • SEO
  • Smarketing
  • Strategy
  • The Compass
  • The Required Gear
  • Websites

Marketing Analytics 101: Where to start and what to track

Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget.

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Why ROI is the most misleading metric in marketing

It’s time to remove ROI from our marketing vocabulary and get smart with reporting on things that really matter. Learn more.

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What an awesome formula

Want to find out what your chances of success are for your business? Use this formula to find out – but you must be honest!

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3 Reasons Why it’s Time for the Demise of SEO

After years of experience in Digital Marketing, I believe it’s time for the demise of SEO. This blog shares my top 3 reasons as to why.

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The Gold in Experience, Failure and Hindsight!

Our experiences, failures (learnings) and hindsight are so important in our journey through life. In this blog I share a night I will never forget.

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Can you explain to me like I’m a five-year-old, what problem you are trying to solve?

This question is certainly a challenge to answer but one with many benefits. Check out why it’s an important exercise and give it a go yourself!

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The Single Most Important Aspect to “Describe your Ideal Customer”

Describing your ideal customer isn’t a new concept, however, my latest epiphany enables anyone to easily decide who to work with & who not to. Find out now.

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Is It Time to Kill SEO?

After years of experience, I feel it’s time to kill SEO. This blog explores the facts about SEO and what Google is really looking for, hint: it’s pretty simple.

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The 4 Irrefutable Laws to Digital Marketing Success

After years of research, experience and learning the hard way. We’ve discovered there are four golden rules that, when followed, produce outstanding digital marketing results.

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The 4 golden rules on how to do SEO well!

Learn the 4 golden rules on how to do SEO well! In this blog we draw on our SEO learnings over the past 15+ years and how they have been shaped over time.

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4 Secret Herbs and Spices to Marketing Success (that I’ve learnt over 25 years)

Want to know the 4 secrets to Marketing Success for your Business? In this blog I share a few gold nuggets that I have learnt over 25 years of Marketing.

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6 Biggest SEO mistakes and how to avoid them

It is time to share the biggest mistakes that businesses and agencies make with SEO and how you can avoid them to ensure good long term growth in results.

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