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Inside Ben’s Brain

John Wick: A Legendary Marketing Fable!

Let's explore the five core lessons the character John Wick can teach us about business success.
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Deadly Marketing Sin #7: Thou must not settle for mediocrity.

Are you committing Deadly Marketing Sin #7 and settling for mediocrity? Make sure you have the right marketing team.
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Why I Think We Should Keep It Simple!

Why I Think We Should Keep It Simple! Plus A Little Bit Of Awesomeness Just for You.
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Deadly Marketing Sin #6: Thou shalt not be recluse!

Are you committing Deadly Marketing Sin #6 and not consistently sharing your value with your audience? You need to show up and keep showing up!
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Deadly Marketing Sin #5: Thou shalt not be selfish!

Are you committing Deadly Marketing Sin #5 and not sharing your knowledge and expertise with the world? It’s time to start adding serious value.
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The Single Most Important Aspect to “Describe your Ideal Customer”

Describing your ideal customer isn't a new concept, however, my latest epiphany enables anyone to easily decide who to work with & who not to. Find out now.
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Deadly Marketing Sin #4: Thou shalt not market ice to Eskimos!

Are you committing Deadly Marketing Sin #4 and selling the wrong solution to the wrong audience? Get these fundamentals right to make your marketing stick.
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Deadly Marketing Sin #3: Thou hast instilled no trust!

Are you committing Deadly Marketing Sin #3 and not giving your customers a reason to trust you? Find out how you can build rapid trust.
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Deadly Marketing Sin #2: Thou shalt not confuse me!

Are you falling victim to Deadly Marketing Sin #2 and confusing your customers? Find out how to create compelling messages that results in more sales.
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Deadly Marketing Sin #1: Thou shalt not bore me!

Are you committing Deadly Marketing Sin #1 and boring your customers? Find out how to make your marketing more engaging.
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