This is a staggering statistic, that 70% of the decision-making process is complete even before they pick up the phone or fill out an online form. People are researching, they’re seeing all the options, they’re watching ‘how to’ videos, they’re looking at review sites, they’re reaching out on facebook for recommendations. This is why your marketing is now so important! That 70% of people is who we are going to convince how good you are.