An AI Agency Supercharging Your Sales and Customer Service Teams

Our custom-built B2B AI Sales Agents are designed to increase your revenue, safeguard your margins, and slash costs. Available 24/7, they never miss a lead, never take a break, and never ask for a raise. Ready to transform your sales game?
They are real, and they are better than 50% of your current sales team!

SUPERCHARGE your sales & customer service team!

The 28% reality – right now, your highly paid experts are overwhelmed by low-value busywork. So much so that statistics are showing, on average, only 28% of their time is spent selling, building relationships and adding real value.
So, what is filling their day?

Every minute your sales and service teams spend doing these low value tasks, is a minute they aren’t driving real revenue. You don’t need to hire more staff to grow. You just need to clear the path for the staff you already have.

Its time to remove the shackles and let your people do what they do best

The Top 5 Opportunities to Supercharge Your Businesses Today

The reality is most businesses are facing five key challenges in sales and customer service. But the good news is that they can very quickly be turned into lucrative improvement opportunities.

Silent Missed Opportunities

Every business is missing between 15-30% of opportunies that are knocking on there door.

The Qualification Dilmema

So much time chasing leads just to qualify, or qualify wrongly leading to wasted time and opportunity.

Drowning in Routine & Admin

40% of your sales and customer service team is stuck answering the same 10 routine questions, same requests, same answers every day.

Slow Turnaround = slow sales

Taking days to get a quote out the door means you don’t stand a chance. Speed now equals revenue, faster turnarond equals more revenue

The Hidden Gold in nurture and Followup

Reps giving up after two calls, leaving warm leads to go cold in your CRM?

Supercharged Humans Supercharge Your Revenue

Your best people didn’t join to spend their days on admin, chasing follow-ups, or answering the same twenty questions from every prospect. Yet that’s where most of their time goes. We build AI that clears the low-value work out of the way, so your team can do what humans do best: build relationships, handle nuance, solve problems, and close deals. Same people. Fewer constraints. Far more impact.

Your Business Today

15-30% of your inbound leads are missed! ITS TRUE!
20-30% of sales reps time is spent chasing qualification and 40-60% of leads are qualified poorly
40% of Reps time spent doing the the same repetitive tasks every day
Average 8 hrs to supply a quote or proposal (TOO SLOW)
Add hoc lead follow up and non-existent long term lead nurutre

After Due North

Every lead gets an instant, on-brand response
Lead qualification runs automatically, so your team only engages the right opportunities
Repetitive questions are handled before a rep steps in
Your CRM stays clean and complete, automatically
Your team stays locked in on the deals that move the needle

Where World Class Experience meets Cutting Edge Technology

We build custom AI Sales and Customer Service Agents that supercharge your human workforce. Backed by 23 years of B2B sales and service experience, we identify your biggest bottlenecks first, then roll out AI in stepped, self-funding phases that reclaim time, improve productivity, and drive measurable revenue impact from day one.

100% Money Back Guarantee

When you partner with Due North, you’re backed by a guarantee most agencies won’t make. If our AI Agency can’t build the Sales and Customer Service AI agent we’ve agreed to deliver, you get your money back. No fine print, no hoops to jump through, just a clear commitment that your investment is protected.

We're a Strategic Revenue Partner, Not a Software Vendor

Our success is measured by your pipeline growth and productivity gains, not by the tools we deploy. Here’s what that looks like in practice.

We start with your process, not our tools.

Before we recommend a single piece of technology, we map your sales and service workflow to find the quickest, easiest wins.

We measure what really counts.

We don’t count tools switched on. We count the outcomes that matter: time back in your team’s day, leads moving through the pipeline, and productivity you can notice.

We build custom AI for your team and workflow.

No generic, off-the-shelf bots. Everything is built around your people, your data, and the deals you’re going to close.

Meet The AI Sales & Customer Service Agents SUPERCHARGING Australian Businesses Today

Brought to you by an AI agency that specialises in sales, customer service and marketing.

AI Chat Sales & Customer Service Agent

AI Voice Sales & Customer Service Agent

AI Email Sales & Customer Service Agent

Case Studies

See Our Sales & Customer Service Agents in Action

Every Sales & Customer Service AI Agent we build is custom, designed around the specific sales process, customer base, and commercial objectives of each business.

Conquest Equipment

Heavy machinery supplier with a long B2B sales cycle, high-value deals, and a sales team drowning in low-quality enquiries. After-hours enquiries were going cold. Follow-up was inconsistent.

Glass Outlet

Glass supplier serving builders, architects, and commercial fit-out companies. High enquiry volume, repetitive quoting questions, and a small sales team unable to keep up during peak periods.

GRP Australia

GRP Australia leads the way in Fibreglass Reinforced Polymer (FRP) innovation, offering solutions designed to excel in the toughest conditions.

What we do

Two ways to work with Due North

Build Your AI Sales Agent

Keep your pipeline moving around the clock. Your AI sales agent qualifies leads and books meetings 24/7, operating entirely without salary negotiations, benefits, or sick days.

By automating the most repetitive parts of your sales process, you can focus on closing deals while your agent handles the top of the funnel with flawless execution.

Supercharge Your Marketing

Drive measurable growth with a strong digital presence requires a targeted approach that builds visibility, captures high-intent traffic, and turns prospects into loyal customers.

By aligning your strategy with how modern buyers search and make decisions, we help you generate consistent, high-quality pipeline.

How the Rollout Works

A clear, low-risk path from first conversation to compounding returns.

Identify the Opportunity

We go deep on your sales and service process to find exactly where time, leads, and revenue are leaking. Strategy comes before any technology.

Deploy the Quickest Win

We build and launch the AI use case with the fastest, easiest path to ROI. You see results early, without disruption to how you operate.

Reinvest and Expand

The returns from your first win fund the next phase. Each step pays for the one after it, so your AI capability grows without added financial risk.

About Us

We’ve Spent 23 Years Learning Why Sales Reps Fail and Built the Answer

Due North isn’t an AI agency that learned marketing. We are specialised sales and marketing experts who have created an AI agency because we got tired of watching great businesses lose to inefficient processes and ineffective salespeople.

Due North

We’re marketing specialists with over 10 years experience building lead generation and sales systems for Australian companies.

Our clients include industrial manufacturers, engineering firms, distributors, and B2B service providers, with proven results for $15M to $250M revenue growth for one client over six years.

Capped at 40 clients – because doing fewer things better is how we deliver.

Ben's Story

Ben has spent over 23 years in B2B sales and marketing. He has personally hired, managed, and fired over 1,000 sales reps across four businesses. He knows exactly where the human model breaks down – the second follow-up that doesn’t happen, the discount that kills the margin, the resignation on a Monday morning that takes the pipeline with it.

That experience is built into every AI Sales Agent we deliver.

Our happy clients

Christine B.

We’ve had a fantastic experience working with Ben and the team at Due North. Their strategic approach, deep understanding of digital marketing, and clear communication have made a real difference to our business.

From the outset, they took the time to understand our goals and delivered tailored solutions that drove results. The transparency, regular reporting, and genuine partnership mindset have been greatly appreciated.

A huge thank you to the Due North team for your expertise and ongoing support - we’re grateful to have you on our side and look forward to continuing the journey together.
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Jimmy M.

We really enjoy working with the Due North team. We been working with them for over 8 years now and continued to be impressed with there service, professionalism and results
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Pippa M.

Due North is a great agency to work with. Their communication is excellent, they've bought the digital strategy that is taking our marketing to the next level, and they are delivering on what they say they will. Very happy with our decision to bring them onboard.
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Anna K.

I really enjoy working with the team at Due North. We've seen great results in a short period of time, they're continually making good recommendations and good humans to work with.
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Life P.

Highly recommend Due North! We've been working with them for a long time now as their photographer/videographer of choice and value the contribution they bring to the table. The team there are always thoughtful and great to work with and show great attention to meeting the needs of their clients.
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Brite D.

Ben and the team at Due North have been fantastic to work with. We transitioned to Due North almost 2 years ago seeking a company that could provide custom support and allocate the resources needed to elevate our digital presence. Their expertise shines through, and they keep us engaged and informed across all digital media platforms. Highly recommend!
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Sue C.

We feel SO lucky to have chosen Due North Marketing. Everyone in the team really strives to understand OUR business which we REALLY appreciate. We have a niche business and many marketers have missed the mark. We've wasted money in past years not reaching our audience. With Due North in our corner, we are wrapped with the growth and results we've achieved in the past 12 months. Sue C @ LeakTech Australia.
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Aaron B.

While we've only been working with Due North for a short period, it has definitely been the right move. Their communication is clear and concise, with detailed information and reporting. We have a strong working relationship with their staff, which helps us achieve our company goals.
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Pandella M.

Working with the the Due North team has been an incredible journey!
The collaborative and innovative environment fosters growth, and the team is committed to getting results for their clients. From boosting online presence to … More
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A G.

I had the pleasure of working with Ben and Danielle since August 2023. The team at Due North helped us to update our website and boost our content. They took the time to conduct thorough research, allowing them to tailor their strategies … More
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Mel S.

We love working with the Due North team, they are super approachable and easy to work with. The team will put in the time and effort to understand your business before anything, to ensure you have the best outcomes. In the short time we’ve had them manage our Google and social ads we’ve seen an increase in activity and engagement. Would 100% recommend!
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Tenille R.

A great agency to work with! They go above and beyond to provide assistance and share their expertise in the digital marketing space and make everything so easy.
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William S.

These guys are the real deal. Whether you're working with Ben, Lisa, Carly, ANYONE from Due North, they're a gorgeous team of human beings that also happen to be unfairly high-skilled in digital. We've dealt with countless agencies for decades now, and I'm beyond delighted to be able to say we found some good eggs. Go talk to these good eggs.
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Round h.

Due North is the real deal.. solid results and attention to detail with a no fuss, pragmatic approach to helping your business!
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Joe H.

I had the pleasure of working with Ben and Danielle since August 2023. The team at Due North helped us to update our website and boost our content. They took the time to conduct thorough research, allowing them to tailor their strategies specifically to our business needs. The professionalism and communication skills of the team at Due North are second to none. They were always prompt in their responses, kept me updated on the progress of our campaigns, and were transparent about their strategies and results. I highly recommend Due North to any business looking to elevate its digital marketing efforts. Their combination of expertise, results, and professionalism makes them a standout choice in the industry. I look forward to continuing our partnership.
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Competitor-beating digital marketing that delivers

Make no mistake, this is a competition, and our services are engineered to ensure you win. We implement aggressive, data-driven strategies that position your business to dominate. By outthinking, outmanoeuvring, and outperforming your rivals, we turn your marketing into a powerful engine for growth.

Every Business Is "Doing AI." Very Few Are Unleashing the Productivity Gains Promised.

You’ve seen the headlines. You’ve probably tried a tool or two. And you’ve likely wondered why the promised productivity gains never quite showed up.

Here's why most AI deployments fall flat:

They start with the technology instead of the business problem
They bolt generic tools onto broken processes
They're sold by people who've never sold, served, or closed a deal
They create more admin, not less
They measure features switched on, not outcomes delivered

The tools aren’t the problem. The strategy is. When AI is deployed without a clear understanding of your workflow, your data, and your commercial goals, it adds noise rather than removing it. That’s the gap we close.