In the year we’ve been working with LeakTech, we’ve seen great wins come through across the board as we tripled leads through the door and doubled organic visitors including restructured their website, marketing message and content to resonate better.
Good growth in leads (quality and quantity), with a tripling of leads
Doubled organic search visitors in 12 months
Excellent growth across the board, with a significant increase in website traffic and leads
The Client
LeakTech provides expert water and gas leak detection and underground service location services across South-East Queensland including Brisbane, Gympie and the Sunshine Coast. Over the last 30 years, they’ve been continually advancing their skills and innovating their technology to provide the best leak detection services in Australia.
The Challenge
While LeakTech was trying to do all the right things when launching a new, revamped website, their SEO results plummeted soon after the launch. They went from being one of the leading search results in their field before slowly creeping down the pages until they stopped getting leads through their website at all.
The new website had been launched with high hopes, but the outcome was disappointing, to say the least. Their business dried up and they knew things needed to change fast. Their new website clearly wasn’t meeting Google’s requirements or resonating with their target audience.
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- Client Name
The Solution
Due North worked with LeakTech to restructure their new website to ensure it was optimised for search engines and user experience. We reestablished all old content that was ranking well before the website revamp, ensuring that their existing audience could still find them. Next, we developed better marketing messages that resonated with their target audience and highlighted their unique value proposition. We also built strong SEO foundations and rebuilt their Google Ads with a better strategy, relying on stringent tracking, reporting and management throughout the whole process.
Website design & development
Technical on page SEO
Content marketing strategy & creation
SEO growth & improvements
Analytics & management framework
Creating key messages
The Results
In the 12 months that we’ve been working with LeakTech, we have restructured their website, reestablished their online presence, and developed a strong content strategy. This has allowed them to achieve excellent growth across the board with more better-quality leads. The combination of SEO growth and engaging content has resulted in doubled organic search traffic and tripled their leads through the door.