How Stenhouse Lifting doubled leads in 24 months.

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Stenhouse Lifting

A Stellar Marketing Strategy: How Stenhouse Lifting doubled leads in 24 months.

Communication

105% growth in leads

120% growth in visitors

Due North

The Client

Stenhouse Lifting is a fast-growing lifting and height safety equipment company based in South East Queensland. For over 25 years, they have kept people safe, assets compliant and work sites operational through onsite equipment inspections, testing and repairs and a wide range of lifting and height safety equipment.

Due North

The Challenge

Over the last two decades, Stenhouse has built a solid business, a loyal customer base and a strong industry reputation through word of mouth and high-quality products and services. But a more proactive approach to their marketing was needed to achieve their growth goals.

“Due North deliver outcomes as promised. I have had great communication with all staff, and they are genuinely good people.”

- Adam Thompson, Managing Director | Stenhouse Lifting

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The Solution

Not knowing where to start, Stenhouse Lifting Equipment engaged Due North to develop their marketing strategy, key messages, and competitive advantage, as well as create a new engaging website, streamline their sales process, and implement a search marketing campaign.

With limited internal marketing resources, our specialised experts jumped in to become an outsourced marketing department to develop the strategy and campaigns and implement and optimise to ensure continued increases in results.

Website design & development

Technical on page SEO

Google Ads management & optimisations

Content marketing & social media

SEO growth & improvements

Analytics & management framework

Creating key messages

Developing competitive advantage

The Results

As a result, Stenhouse has experienced a 105% growth in leads from the website and playing a pivotal part in their overall revenue growth. The whole team, especially the sales team, also have clarity around key messaging and their competitive advantage, a critical element to ensuring continued month-on-month and year on year growth.

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