How Merlo doubled their return on ad spend in 4 months
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Merlo Coffee
Discover how Merlo Coffee doubled their return on ad spend and experienced 25% year-on-year growth.
80% increase on return on ad spend
Doubled wholesale leads
25% year-on-year growth
The Client
Merlo Coffee is an Australian family-owned brand that is synonymous with great coffee. Dedicated to the art of specialty coffee since 1992, their beans are globally sourced, ethically traded, and locally roasted in Brisbane, ensuring authentic, sustainable, and great-tasting coffee.
The Challenge
When we met with Merlo, they were facing several challenges with their marketing that was largely due to a lack of strategy. As a result, their marketing was rather serendipitous and too dependent on their brand name instead of a proven framework that could deliver consistent results.
"Due North is a great agency to work with. Their communication is excellent, they've bought the digital strategy that is taking our marketing to the next level, and they are delivering on what they say they will. Very happy with our decision to bring them onboard."
- Pippa McCreery | Head of eCommerce, Merlo Coffee
The Solution
When we started with Merlo we got back to basics, this included immediately implementing a digital marketing strategy, stringent optimisation processes and developing clear and engaging marketing messages for their website that capitalised on their brand story. We also redesigned and restructured their website to make it easier to navigate.
To alleviate visitor concerns, we launched an effective SEO strategy to boost search rankings and optimised Google AdWords for better cost-effectiveness. We also offered fresh content ideas to enrich ad campaigns and sustain promotion efforts.
Technical on page SEO
Google Ads management & optimisations
Content marketing
SEO growth & improvements
Analytics & management framework
The Results
We were able to rapidly double Merlo Coffee’s return on ad spend, drastically increase their website traffic and achieve the growth they have been aiming for.
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