Your AI Strategy for Sales & Marketing: From First Call to Fully Autonomous

Because AI that actually moves revenue isn't a plug-in, set and forget software. It's a compounding system.

Most businesses that try to do everything at once end up with something that doesn't work well enough to trust, costs more than it should, and gets abandoned after six months.

Our three-phase roadmap exists because each phase builds on the last. Phase 1 captures the quick wins: the after-hours leads, the missed enquiries, the instant responses, and gets you to ROI positive within 90 days. Phase 2 goes deeper into your systems. And Phase 3 is where the compounding really kicks in.

You see results at every stage. The system gets smarter every month. And by the end of year one, you have something that handles 80%+ of your sales and customer service work autonomously.

Phase 1 is about closing the gap. Capturing the leads that are falling through the cracks, the after-hours enquiries going cold, and the follow-ups that never happen because your team is flat out.

In the first 90 days, we build and launch your AI Sales Agent, covering: general enquiry handling (product info, FAQs, pricing, availability), after-hours lead capture, initial lead qualification and routing, the first wave of outbound automation for follow-up and re-engagement, and automated nurture sequences across email, SMS, and chat.

In the first 3 months, you’ll experience +8-10% revenue impact, -15-20% cost reductions, and have up to 41% of all enquiries automated. And you'll be ROI positive before Phase 1 is even complete.

We start with strategy and audit, have the AI live within 30 days, and hit ROI positive by day 90.

A Due North AI Sale Agent integration is not disruptive to your operations. 

Our AI strategy for sales and marketing is designed to layer capability onto your existing operation. Your team keeps doing what they do, while the AI handles the high-volume, repetitive, time-sensitive work they shouldn't be doing anyway.

Phase 1 sits on top of your current processes with minimal integration required. Phase 2 is where the deeper system connections happen, and that's managed by our technical team. Your team doesn't need to learn new software, change how they work, or manage the AI day-to-day.

The goal is for your sales reps to notice their calendar is fuller, their leads are warmer, and they're spending less time on admin.

A Due North AI Sales Agent runs between $27K-$92K fully loaded per year, depending on the complexity of your build and what phases you're running.

Compare that to a human sales rep: $88K–$147K+ per year. And that’s before recruitment costs, onboarding time, management overhead, turnover risk, and inconsistent performance.

Most clients see ROI turn positive within 3–6 months, driven by three simultaneous factors: more revenue from captured leads, stronger margins from value-based selling, and lower costs from reduced headcount requirements.

You will also experience quick wins in the first 90 days, generating measurable revenue before the full build is even complete.

Generic chatbot tools are built for volume and simplicity. They look like sales tools, but they're not.

A Due North AI Sales Agent is custom-built and trained on your products, your pricing, your exact objections, your tone of voice, and your sales process. It's a purpose-built system that is unique to your business and impossible to replicate off the shelf.

The difference is strategy and process-first thinking. Before a single line of code is written, we document your best rep's ideal sales journey then automate it. We work out exactly what a great outcome looks like at each stage. Then we build technology around that — not the other way around.

It will optimise their time. 

The AI sales agent handles the top of the funnel: engagement, qualification, objection handling, follow-up, meeting booking, and CRM logging. Allowing your sales team to focus on what they’re best at: building relationships and closing deals.

They will no longer chase cold leads, complete manual data entry, answer the same questions ten times each day, or stress about follow ups. Most teams find their reps become more productive and more motivated, with better leads, better prep, and better results.