Due North

Speed Wins in B2B: Cutting a 2 Day Response Time Back to 2 Minutes

https://youtu.be/Suwzuu3KK_U In B2B sales and customer service, one factor consistently determines who wins the business: speed. We live in a market where buyers are busier than ever and place an immense premium on their time. If someone reaches out for pricing or technical specs, they don’t want to wait 24 to 48 hours for a

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The “Black Box” Myth: How AI Agents Give You Complete Visibility

Whenever we speak to business owners, CEOs, or general managers about deploying AI agents into their sales and customer service, one interesting fear comes up time and time again: The fear of the black box. They worry they won’t have control. They worry they won’t be able to review what the agent is saying to

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Why 90% of AI Agents Fail (And Why It’s a People Problem)

Let’s look at the numbers, because they are quite alarming. Right now, roughly 70% of Australian businesses claim they are actively “doing AI.” Boardrooms are demanding it. Executive teams are allocating a budget for it. Managers are scrambling to find tools they can roll out before the next quarter ends. Yet, when you look beneath

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David versus Goliath: How Small Businesses Beat Incumbents with AI

David versus Goliath. It’s one of the oldest stories in the book. And for anyone running an ambitious business, it’s a dynamic you live every single working day. But here’s the frustrating reality of business in Australia. Small and mid-sized businesses almost always provide a better service than the corporate giants. They care more. Their

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Paralysed by AI Opportunity? Why It’s Better to Just “Not Be Wrong”

We get very stuck sometimes on making sure we are right. Or at least, the most right we can be. We spend weeks, months, or even years locked in meeting rooms, drawing up complex roadmaps, and trying to predict every possible variable before making a single move. But as the legendary Charlie Munger loosely said,

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