Wow, how things are changing rapidly!
The great work exodus is underway, attention spans are shrinking to all-time lows and the consumer is becoming the ultimate educated selection machine. Your marketing needs to change and adapt or perish.
The good news is that we’ve got the inside scoop on how you can win the hearts and minds of the new digital consumer in 2024. In our experience, there are 7 key points you need to realise to make your marketing irresistible. So, let’s get into it, counting down from point 7.
7. People no longer trust brands, they trust individuals
Let’s face it, the real business relationship you have is not with a brand name, but the person representing it. That is why your personal brand is critical these days. It demonstrates how good you are, how much you’re adding to the body of knowledge, and how you are helping to change people’s lives for the better.
6. Show up! And then show up again, and again, and again
It sounds simple enough, but the truth is 9 out of 10 companies fail to show up! Many start the process, get the ball rolling, and then they fall off the wagon. Get your marketing plan together, get your content and campaign calendar in place and execute it – consistently.
We recommend keeping the 7/11 approach in mind. Research shows that on average, a consumer needs to have 7 hours of engagement with you (or your content) and 11 interactions (across multiple channels) before they buy. Consistency is king!
5. Cut the crap! No More Clickbait!
The days of wild clickbait claims of ‘a gazillion % growth’. Sure, they may pique interest temporarily but people are craving realness and authenticity. Be professional and honest, the world is tired of attention-grabbing headlines, they want real substance.
4. Value!
It’s about me, not you! And while you’re at it, I want you to add value to me. By me, I’m talking about your customers – and yes, they can be a bit demanding! But, the reality is, the purpose of your business is to solve your customer’s problems to the best of your ability.
Change their world (in a very small way to start with) and take more and more of their pain away. To start, this may look like you are giving things away for free to build trust and respect with your potential customer, then they’ll be happy to pay.
Sounds a bit like dating really!
3. It’s about building lasting relationships
As much as it’s business, it’s also personal! That age old saying, “People do business with those they know, like, and trust” is as true today as it’s ever been.
You need to invest time in building relationships so people have the opportunity to like you. Make those relationships beneficial too. Despite us being very selfish beings, us humans also like to reciprocate and give back. So, once your customer knows you have their best interests at heart, they’ll be more likely to line your pockets.
2. It's all about experience!
Whether you provide a service or sell a product (or you’re one of the lucky bastards that do both), your whole marketing (and indeed business) is about providing the consumer with a remarkable experience at each and every touch point. Find ways to make your customer go, “wow, that’s impressive!”
1. Fulfil on your promise!
Marketing is about making a promise to those you seek to serve, it’s up to the rest of your business to fulfil it, and hopefully, deliver above expectations to provide customers with a remarkable and impressive experience. Every individual in your business needs to understand that they’re a part of the marketing department. After all, word of mouth is the most important and most valuable form of marketing!
