Marketing Systems and Management – The essential ingredients
Having people execute a campaign is one thing. Having the right marketing management in place that ensures long term success is another. With 20 years experience, here we deep dive into all the auxiliary requirements to make marketing work including meeting rhythm and cadence, marketing and project management software, resources and marketing systems
1. Tracking And Reporting
Things that are measured get managed, and having accurate and in-depth reporting is vital
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Core Topics Covered
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2. Analytics
All the data and numbers are bought together in an analytics framework that tells you exactly how well (or poorly) each component of every campaign is performing
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3. Dashboards
We’ve done the theory, now you need to build your Google Ads campaigns and get it live!
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4. Meeting Framework and Rhythms
Meeting cadence is vital in all aspects of business, none more so than in marketing, and especially fast-paced world of digital marketing
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5. Optimisation Process
Analytics are the centrepiece of any and all success with Google Ads
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Core Topics Covered
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6. Resources And People
Analysing exactly what people type into the search box is paramount in your optimisation steps
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Core Topics Covered
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