ZERO sales staff
ZERO customer service staff RISING revenue

An AI Sales Agent is an autonomous sales system built to handle core sales tasks, such as responding to enquiries, qualifying inbound leads, nurturing prospects, following up consistently, and booking meetings. These systems work around the clock, without a salary, without stress, and without bad days.

This is fundamentally different from a basic web chatbot or a scripted live-chat widget. A basic bot answers static questions from a fixed menu. An AI Sales Agent is trained to your business, speaking your language and handling objections like your best sales rep would.

A well-built AI sales agent can operate across multiple channels — website chat, email, SMS, and voice — and integrate directly with your CRM to log every interaction automatically.

Building an AI sales agent that actually converts isn't a weekend project. It’s a strategic, long-term investment. Due North follows a 12-month road map:

• Phase 1 (0–90 Days)
  Strategy, audit, build & launch — Build a strong knowledge base. Automate general and repetitive enquiries, follow up, lead qualification, and nurture sequences. Test and refine.
• Phase 2 (90–180 Days)
  Deep system integration — Integrate AI to handle quotes, process hire and purchase enquiries, service requests, maintenance scheduling, CRM updates, outbound communications, and lead scoring.
• Phase 3 (180–360 Days)
  Advanced intelligence — By this stage, AI handles 80%+ of all sales & service work, managing purchase cycles, outbound communications, photo diagnostics, tender and proposal preparation, and routine service, parts, and maintenance enquiries.
• Year 1 Outcome
  Fully Autonomous — Once a year has elapsed you’ll be experiencing more revenue, stronger margins, and lower costs. Triple Whammy achieved

Absolutely! Due North builds precision-engineered AI Sales Agents for your specific industry.

Generic AI chatbots and sales agents fail because they use generic language, ask the wrong qualification questions, and can't handle the industry-specific objections your prospects raise.

We have built AI Sales Agents for industrial cleaning equipment suppliers, B2B glass suppliers, and custom plastic manufacturers, just to name a few. Every engagement starts with a strategy session where we get to know your industry. We then build a strong knowledge base that ensures your AI Sales Agent speaks your language, understands your products, and feels like part of your team.

Most businesses begin to see measurable results within the first 60–90 days of deployment, typically in the form of quick wins from capturing lost after-hours leads and providing faster response times.

In just 90 days, businesses can expect +8-10% revenue results, -15-20% cost reductions. After a year, they can expect +25-30% cumulative revenue increases, and -55-65% total cost reductions.

No. The truth is, AI Sales Agents make your human sales teams work more efficiently. The businesses getting the best results from AI Sales Agents aren't treating it as a replacement strategy. They're using it as an optimisation strategy.

The AI agent handles the parts of the sales process that are high-volume, repetitive, and time-sensitive: initial outreach, lead qualification, follow-up sequences, and meeting scheduling. Your human reps then spend their time doing what they're best at — building rapport, navigating complex deals, and closing.

Think of it this way: your best closer shouldn't be spending four hours a day chasing no-shows and qualifying tyre-kickers. An AI agent handles that. Your rep handles the warm, qualified conversations that actually convert.

In practice, most teams that deploy a well-built AI Sales Agent find that their reps become more productive and more satisfied, because the tedious pipeline-filling work is handled automatically, and they spend more time in meaningful sales conversations.

Quick wins are sequenced to pay for the build. Most clients are ROI positive by Month 3–6.

Streamlining your sales processes, capturing lost leads, qualifying better, following up consistently, and giving valuable time back to your human sales reps, AI Sales Agents pay for themselves quickly and deliver increased revenue in less than a year.