How Tropical Coast Plumbing achieved a 300% increase in leads in 1.5 years!

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Tropical Coast Plumbing

In the 1.5 years we have been working with Tropical Coast Plumbing, we have created a greater website with clear and engaging marketing messages.


300% increase in leads

400% increase in organic visitors

500% increase in total visitors

Due North

The Client

Tropical Coast offers professional plumbing repairs and services to the greater Mackay regions. For the last 20 years their fully qualified and licenced team have provided expert plumbing advice, quality service and the prompt resolution of plumbing emergencies.

Due North

The Challenge

Tropical Coast Plumbing was growing rapidly from a business perspective, but their digital marketing results were declining significantly, and they needed to correct this quickly to support sustainable business growth.

Their website wasn’t communicating their value or easy to navigate and there were some questionable SEO practices done by a previous provider that were limiting results. Their Google Ad costs were also steeply rising due to the highly competitive nature of their industry, and they were needing to cut costs while still improving results.

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The Solution

Tropical Coast engaged Due North to restructure the website and develop more effective marketing messages that resonated with their target audience. An SEO strategy was implemented, and we established the foundations to increase organic results. A content plan was executed with regular content produced to further support SEO work.

To lower lead costs and increase lead quality, we reviewed and rebuilt their Google Ads. A reporting structure was put in place with stringent tracking for greater transparency, management and optimisation to ensure results were continually improving.

Website design & development

Technical on page SEO

Content marketing & social media

SEO growth & improvements

Google Ads management & optimisations

Analytics & management framework

Creating key messages

Developing competitive advantage

The Results

In the 1.5 years we have been working with Tropical Coast Plumbing, we have created a greater website with clear and engaging marketing messages. This in combination with regular content and more effective Google Ads and SEO, we have been able to increase leads by 300%, increase organic visitors by 400%, and increase their total website visitors by 500%.

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increase in organic visitors
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