For effective digital marketing, you need to have a technically sound, strong and effective website. You could have the best-designed website in the world, but if it’s not technically sound, it’s not going to work well for your target audience or for Google. In this blog, we will explore the foundations and importance of technical onsite information, and how you can improve yours.
What is SEO Onpage
When we talk about a technically sound website, we’re essentially referring to the critical technical elements that underpin a successful online platform, all known as Onsite or onpage SEO. This is the process of optimising your website and web pages for search engines and users and includes optimising search intent, title tags, meta information, internal links and URLs.
Here’s a closer look at why these components are integral to your website’s success:
- Google’s got to be able to crawl it: and find all the information on the site. That includes all the sitemaps and robot files, title tags, meta descriptions, etc.
- It’s got to load quickly: If it loads slowly, Google is going to penalise you just as your target audience will.
- Content needs to be optimised: We need to have good headings and descriptions for all the main content that you want your target audience and Google to find.
- Navigate easily: We need to be able to intuitively find our way around the site and link through to all relevant information as you mention things throughout.
- Optimised for mobile: With more than 50% of traffic now on mobile devices, you need to have a well-optimised site for all types of devices (and once again Google rewards you for all this).
The Importance of Technical Onsite Requirements
While investing in technical requirements for your website can be costly or time-consuming, it’s an essential step toward online success. These technical aspects ensure that your website functions optimally, providing a seamless experience for your visitors.
Onsite SEO elements are also essential as search engines use them to determine whether your page matches a user’s search terms and intent. If your page matches Google will send it to the user.
Here are some tips to consider when enhancing your technical onsite information:
Produce Content that Marries Up to Keywords
Your content should align with the keywords you’re targeting. This means that your content should incorporate relevant keywords naturally, providing value to your audience while improving your search engine visibility.
Ensure to complete extensive keyword research before writing your content so your keywords and content are as relevant as possible for your target audience.
Use Engaging Meta Titles & Descriptions
Crafting engaging titles and meta descriptions is vital for onsite SEO. These elements serve as your website’s first impression to users and search engines. A compelling title can attract clicks and enhance your website’s click-through rate, while clear meta descriptions ensure users know what your content is about and why they should click on it.
When writing your titles and descriptions it is important to include your keywords and a strong call to action to enhance your content for Google and encourage users to engage.
Effectively Use Headings & Subheadings
Headings and subheadings break your content into digestible sections, making it easier for users to read and understand. These elements also help search engines understand the structure of your content, improving its indexation.
It’s also good practice to use keywords and variations in your headings to give Google more information about the intent of your content and improve your rankings.
Creating clean, concise, and descriptive URLs can contribute to both user experience and SEO. Google and users prefer URLs that are relevant and clearly convey the content they’ll find on a page.
Including random numbers, dates and full sentences can confuse both Google and your users, instead, it’s good practice to include your target keyword in your URL to ensure it’s clear and correlates with your content.
Include Internal & External Links
Linking to other relevant information, both internally and externally, is another critical component of onsite SEO. Internal links improve navigation and help users find related content, while external links to reputable sources add authority to your content.
Internal links also help search engines understand the value and how your web pages relate to each other, which in turn helps them push more of your relevant pages to users. They also help users navigate through more of your website and stay longer rather than bouncing off your page quickly.
While there are debates about the use of external links as they take users away from your site, they can increase user experiences by providing them with more information. However, it’s important to only link to authoritative and trustworthy websites in your content.
Use Technical Onsite SEO for Improved Digital Marketing Results
In conclusion, technical onsite SEO is the solid foundation on which a successful website is built. It’s a combination of logic, user-friendliness, and adherence to search engine standards. By investing in these technical elements and maintaining them, you’re not just ensuring a smooth user experience but also positioning your website for success in the competitive digital marketing landscape.
Your website’s ability to connect with your target audience and earn the approval of search engines hinges on the strength of its technical onsite SEO.