what is SEO?

To start this journey, we need to go back to basics, to the first principles of SEO

This allows us to plan the right journey forward to outstanding SEO results.


What is Google’s Objective & Purpose as a Search Engine?

Google’s aim is to categorise the world’s information. When somebody types something into the search box it’s Google’s job to show the most accurate, relevant, authoritative, trustworthy, and important piece of information first and so on down the list.

So it’s Google's job to...

Filter through everything that’s available online and say this piece of information is the most important to the person who is searching. This bit of information is second most important, this is third, this is fourth and so on down the list.

Therefore, what we need to do is transform your business into an authoritative, trustworthy, important, relevant website. One that is much more so than your competitors.

That is the aim of the game

And there’s no short cutting this process. There’s no just paying an outsource provider $2K per month to do their SEO thing. That doesn’t work in this day and age. Ultimately it becomes a real partnership in finding the right digital marketing team, who will work together with you to build you into that authoritative, trustworthy figure that google loves. And ultimately that’s what your target audience loves too. And people buy from people they trust and like.

Google is constantly assessing who is the best

Who has the most trustworthy information that the target audience is searching for? Who has the most accurate and relevant information that you should trust and believe? That is what we need to build your business’ digital asset into.

Due North

Stop the old school SEO BS!

Trying to shortcut or dodge the system, or trying to circumvent Mr google doesn’t work anymore. And it’s going to get harder and harder and harder, and you’re just wasting your time and money. It’s all about how we create a great digital asset that delivers time and time again for you, that impresses your target audience, and impresses Google.

You need to think of Google as your ideal potential customer.

That’s it – nothing more, nothing less. Its our job (yours and mine) to impress the socks of your ideal potential customers. With a better website than your competitors, better content, better social engagement, better email campaigns, better blog and education articles, just better all round.

It’s all about impressing their socks off.

Impress your potential customer’s socks off with each and every possible touch point you have with them:

  • When they come to your website
  • When they look up True Local
  • When they read blog articles from your industry association
  • When they receive their product/service
  • When they leave reviews because you were awesome!

Ultimately, that’s what Google’s going to measure you on and they’re getting better and better and better at it.

That’s the secret sauce.

You just need to be better than your competitors and google will follow. That old quote: “Build it and they will come”

It’s so true of Google. That’s our mandate: pretend Google is your ideal customer!

Let’s build the digital assets that he would like to see.

Google wants to understand

Who’s the best business? Who has the most trustworthy information that the target audience is searching for? Who continually shows up and adds value to their customers, the public at large, their industry, their niche?

So that’s what we are going to build

Digital assets that add lots of value to your target audience, that impresses their socks off every time. That’s what Google’s going to measure you on and he’s getting better and better and better at it.

You can’t control google, so don’t even try

Trying to control google is a complete waste of time, its time to focus on what you can control. We want to do the right things, be found in the right spots and provide the right information. That will ultimately impress the right people and Google will follow suit over time.

It’s time to do great digital marketing!

Let’s chat over a cuppa about how we can help.

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“Due North are proving to drive our small business better than we ever hoped! Their online strategies and reporting have been a huge weight off our shoulders.”
Sam Cain
“I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just 4! Their professionalism, communication and results have been excellent.”
Guy Wilson
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