How The Furniture Trader went from 3,000 to 60,000 website visitors.
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Furniture Trader
Furniture Trader are one of Melbourne’s leading furniture retailers with 3 locations (Epping, Dandenong and Hoppers Crossing).
2,000% growth in web visitors
500% growth in leads
52% year-on-year visitor growth
The Client
Furniture Trader are one of Melbourne’s leading furniture retailers with 3 locations (Epping, Dandenong and Hoppers Crossing). They import most of their products in bulk, direct from factories around the world, providing lower costs to their customers. This also ensures a great production track record, quality control and factory operations, which are of the highest standard.
The Challenge
Their streamlined business model and low overheads mean they can provide high quality furniture at a much lower price than competitors.
Being relatively new to the space when we first started working together, their mandate was to ensure long term sustainable growth of results from their digital assets, with a big focus on getting foot traffic into stores, without compromising on driving online sales.
"Their online strategies and reporting have been a huge weight off our shoulder, not having to worry about all of the google advertising and promotion that goes on now days – they are fantastic to deal with and a pleasure to recommend."
Sam Cain – Owner | Furniture Trader
The Solution
Working together as a team, the strategy was set to achieve some fantastic results in driving traffic, focusing on the areas of:
Website user experience
Email campaigns
Google Ads management & optimisations
Content marketing & social media
SEO growth & improvements
Analytics & management framework
The Results
Essendon Plumbing Services has been working with Due North for six years now and has seen excellent results in that time. This includes doubling organic visitors and leads in the last 12 months.
Website visitors
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