Furniture Trader Case Study
How The Furniture Trader went from 3,000 to 60,000 website visitors.
The Challenge
Furniture Trader are one of Melbourne’s leading furniture retailers with 3 locations (Epping, Dandenong and Hoppers Crossing). They import most of their products in bulk, direct from factories around the world, providing lower costs to their customers. This also ensures a great production track record, quality control and factory operations, which are of the highest standard.
Their streamlined business model and low overheads mean they can provide high quality furniture at a much lower price than competitors.
Being relatively new to the space when we first started working together, their mandate was to ensure long term sustainable growth of results from their digital assets, with a big focus on getting foot traffic into stores, without compromising on driving online sales.
ENGAGEMENT: JUL ’13 – CURRENT
Key Requirements: “Get us great online results”
- Grow visitors to the website
- Improve website user journey
- Better manage Google Ads & Shopping
- Better SEO results
- Analytics setup
- Customer engagement through social & email
The Plan
Working together as a team, the strategy was set to achieve some fantastic results in driving traffic, focusing on the areas of:
Website user experience
Google Ads management & optimisations
SEO growth & improvements
Email campaigns
Social media management
Analytics & management framework
THE RESULTS
Results have gone from strength to strength
But hey… Don’t just take our word for it.
Here’s what Sam from Furniture Trader has to say about working with us.
“Their online strategies and reporting have been a huge weight off our shoulder, not having to worry about all of the google advertising and promotion that goes on now days – they are fantastic to deal with and a pleasure to recommend.”
Sam Cain – Owner
Website Visitors
