Protoblast Case Study
How Protoblast brought a whole new channel to market.
Protoblast has been working with Due North for over 6 years now and has seen some excellent results in that time. As a family-owned business, they are leaders in their field of manufacturing. Historically the majority of their business has come through dealers, referral partners and other third-party channels not owned by Protoblast, leading to a big risk in the business longevity.
The mandate was simple: de-risk our business and develop a new channel to market that today accounts for over 70% of Protoblast’s revenue, having started at virtually zero 6 years ago.
Having dabbled in digital marketing for a few years with a few other agencies, Protoblast just weren’t getting the growth they were looking for until they partnered with Due North.
ENGAGEMENT: OCT ’14 – CURRENT
Key Requirements: “Build a new channel to market”
Working on a strategic plan, backed up by a robust analytics framework, we continue to deliver outstanding results. Our core services included:
But hey… Don’t just take our word for it.
Here’s what Ben from Protoblast has to say about working with us.
“The team at Due North are great. They are all great to work with and have helped get our website to perform a lot better. It is a constant job to keep up with all the changes but Due North certainly help make it easier.”
BEN NOBLE | OWNER