How Protoblast brought a whole new channel to market.

“The team at Due North are great. They are all great to work with and have helped get our website to perform a lot better. It is a constant job to keep up with all the changes but Due North certainly help make it easier.”

- Ben Nobel | Owner, Protoblast

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Protoblast

Key Requirements: “Build a new channel to market”

The Client

Protoblast has been working with Due North for over 6 years now and has seen some excellent results in that time. As a family-owned business, they are leaders in their field of manufacturing. Historically the majority of their business has come through dealers, referral partners and other third-party channels not owned by Protoblast, leading to a big risk in the business longevity.

The Challenge

The mandate was simple: de-risk our business and develop a new channel to market that today accounts for over 70% of Protoblast’s revenue, having started at virtually zero 6 years ago.

Having dabbled in digital marketing for a few years with a few other agencies, Protoblast just weren’t getting the growth they were looking for until they partnered with Due North.