How Irrigation Group doubled quality leads and boosted SEO traffic by 230%
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Irrigation Group
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: Mar 2024 – Current
Doubled quality leads
+230% organic visitors
Strong turnaround from previous agency performance
About Irrigation Group
Irrigation Group designs, supplies, and installs irrigation systems for agriculture, commercial projects, and residential properties. Their solutions include drip systems, sprinklers, pumps, filtration, and water management technologies tailored to diverse client needs.
Irrigation group is renowned for their technical expertise, product range, and reliable installation services, helping customers save water, maintain thriving landscapes, and improve efficiency.
The Problem: Stalled growth
- Irrigation Group wanted more leads after experiencing no growth under a previous agency.
- Their online visibility was limited, particularly in organic search.
- Existing Google Ads campaigns failed to generate enough meaningful leads.
- A new strategic approach was required to reignite their digital presence and generate real results.
What We Did
Marketing Message and Marketing Strategy
- Sharpened the messaging to highlight their extensive expertise in irrigation design and installation.
- Developed a comprehensive digital strategy covering Google Ads, SEO, content, and website improvements.
- Tailored new messaging and marketing campaigns to drive more qualified enquiries.
Website Improvements (Design & UX)
- Improved site navigation and optimised service pages for key irrigation solutions.
- Showcased strong social proof content, including powerful case studies and testimonials.
- Strengthened calls-to-action and simplified enquiry forms to encourage conversions.
- Highlighted key competitive advantages, such as industry expertise and water-saving outcomes.
Show up better on Google (SEO)
- Resolved technical SEO issues and improved overall site performance.
- Optimised core service and product pages for high-intent irrigation keywords.
- Published new content on irrigation best practices and project showcases.
- Achieved an impressive +230% increase in organic visitors.
Smarter Google Ads
- Rebuilt campaigns targeting key industries and property owners searching for irrigation systems.
- Cut wasted spend and improved targeting to attract higher quality enquiries.
- Launched compelling new ad copy and landing pages aligned with high-intent searches.
Content that proves it
- Produced detailed case studies demonstrating successful irrigation projects and exceptional outcomes.
- Developed a targeted content strategy to educate and engage customers.
- Created a consistent, actionable content production strategy to ensure regular publishing.
The Results (18 months)
Doubled the volume of quality leads through the door
+230% increase in organic visitors from SEO
Strong turnaround in digital results compared to the previous agency
Ready to grow like this?
Let’s talk. We’ll show you how a tailored digital strategy like this one can deliver more qualified leads, boost your SEO, and accelerate your business growth.
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