How Glass Outlet came out of the dark ages
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Glass Outlet
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: The first three months of digital marketing
Strong increase in website visitors
More leads through the door
About Glass Outlet
Glass Outlet is an Australian supplier of high-quality glass and aluminium products, including shower screens, pool fencing, balustrades, and custom glass solutions. They serve builders and renovators looking for stylish and durable glass and aluminium solutions at competitive prices.
Known for their extensive range, fast delivery, and customer service, Glass Outlet provides both retail and trade customers with trusted solutions.
The Problem: Never done digital marketing before!
- Glass Outlet had never done digital marketing before.
- Their website visibility was very low, with few visitors or enquiries.
- They had no reliable source of leads online to support growth.
- Glass Outlet wanted to establish a strong digital presence and generate steady enquiries.
What We Did
Marketing Message and Marketing Strategy
- Created a clear, compelling marketing message focused on quality, value, and fast service.
- Built the company’s first digital strategy covering Google Ads, SEO, content, and website improvements.
- Focused the messaging and strategy on building brand awareness quickly and generating initial leads to kickstart growth.
Website Improvements (Design & UX)
- Improved the look and usability of the site.
- Added prominent calls-to-action like “Request a Quote” to encourage enquiries.
- Highlighted product categories and benefits more effectively.
- Showcased testimonials and project photos as social proof to boost credibility.
Show up better on Google (SEO)
- Optimised key product and service pages for local and product keywords.
- Fixed technical issues to help Google crawl and index the site effectively.
- Started publishing helpful, customer-focused content to answer common questions.
Smarter Google Ads
- Launched their first-ever Google Ads campaigns. - Focused spend on high-intent searches (shower screens, pool fencing, balustrades).
- Tested and refined ad copy and landing pages to improve conversion quality.
Content that proves it
- Built a comprehensive content plan, including blogs and customer stories.
- Created content designed to engage key audiences, such as builders and renovators.
- Established a regular content production schedule for ongoing growth and engagement.
The Results
Strong increase in website visitors
Significant growth in leads through the door
Established a reliable digital marketing engine from a zero base
Ready to grow like this?
Let’s talk. We’ll show you how a first-time digital marketing strategy can quickly generate more visitors and leads for your business.
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