How Aerofloat doubled website visitors and leads in 12 months
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Aerofloat
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: Sep 2024 – Current
Doubled website visitors
Doubled leads
+75% more quality leads from Google Ads
+125% more traffic from Google searches
About Aerofloat
Aerofloat is an Australian engineering company that designs and installs wastewater treatment systems for industrial sites. In short, they help manufacturing plants and facilities clean process water so it can be reused or safely discharged, keeping costs down and meeting environmental regulations.
They work across food & beverage, plastics recycling, printing/packaging and broader manufacturing, offering tailored systems. Aerofloat delivers end-to-end solutions, including designing, building, installation and ongoing support, so customers deal with one team for all their wastewater needs.
Aerofloat stands out for their patented dissolved air flotation (DAF) technology, practical, easy-to-maintain designs that fit tight spaces, and a reputation for quick, on-site delivery with minimal downtime.
The Problem: Wanted more leads
- Google Ads was generating some leads, but the quality was inconsistent.
- Search rankings were lagging, especially compared with competitors.
- Website was functional, but they wanted it to be great.
- Overall: Aerofloat knew they could and should be doing better!
What We Did
Marketing Message and Marketing Strategy
- Refined and evolved a much more engaging marketing message that clearly communicated who Aerofloat helps, the problems they solved, and why they are the best choice.
- Built a comprehensive and actionable 12-month marketing strategy across Google Ads, SEO, content and the website with clear priorities and realistic timelines.
- Aligned everything around a single goal: attract more of the right enquiries.
Website Improvements (Design & UX)
- Refreshed page layouts and visuals so the site looks modern and professional.
- Simplified navigation and page flow so visitors can find what they need in fewer clicks.
- Compelling calls-to-action and shorter forms to reduce friction and boost enquiries.
- Added strong social proof (case studies, logos, testimonials) where it matters most.
- Highlighted Aerofloat’s competitive advantages (patented tech, compliance expertise, local engineering) on key pages.
Show up better on Google (SEO)
- Fixed technical issues so Google can read the site properly for improved crawlability and rankings.
- Built and improved pages for their most important industries and solutions.
- Wrote helpful articles that answer common questions.
Smarter Google Ads
- Rebuilt campaigns around what buyers actually search for.
- Cut wasted spend, improved ad copy, and tested better landing pages.
- Fine-tuned settings to send the right visitors to the right pages.
Content that proves it
- Developed a simple content plan featuring new case studies, helpful guides, and project spotlights.
- Built a tailored content strategy designed to engage the target audience with relevant, useful information.
- Established a clear content production system to make sure great quality content is produced and published every week.
The Results
Doubled website visitors
Doubled leads
+75% more quality leads from Google Ads
+125% more traffic from Google searches
Ready to grow like this?
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