How Brite Decking lifted quality leads by 50% in 6 months
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Brite Decking
What we worked on: Marketing message, marketing strategy, Google Ads, SEO, content, and website improvements
Timeframe: Mar 2023 – Current
+50% more quality leads in 6 months
Stronger Google search visibility
Better-performing website experience
About Brite Decking
Brite Decking is an Australian supplier of high-performance composite decking solutions. They provide long-lasting, low-maintenance decking boards to homeowners, builders, and architects across the country. With a wide range of colours and finishes, Brite Decking helps customers achieve a premium look without the upkeep of traditional timber.
The company has built a reputation for delivering reliable service, durable products, and expert advice, making them a trusted choice for high-quality outdoor decking projects.
The Problem: Wanted more quality leads
- Google Ads was running, but lead quality was inconsistent.
- The website was functional, but didn’t fully showcase the benefits of composite decking.
- Competitors were ranking higher in Google searches, limiting exposure.
- Overall, Brite Decking wanted to grow faster and capture more of the right customers.
What We Did
Marketing Message and Marketing Strategy
- Refined the marketing message to highlight Brite Decking’s key advantages, including low maintenance, long lifespan, and modern designs.
- Built a simple, actionable marketing strategy encompassing Google Ads, SEO, content, and website improvements.
- Aligned the messaging and strategy to achieve one clear goal: boost quality enquiries.
Website Improvements (Design & UX)
- Updated the website design and layouts to better showcase decking options and project inspiration.
- Improved navigation so visitors could easily compare products and find installation info.
- Prominent calls-to-action (“Request a Quote”) placed throughout the site to encourage enquiries.
- Added strong social proof, such as customer photos, testimonials, and project showcases throughout, to increase trust.
- Highlighted Brite Decking’s competitive edge, including durability, warranties, and eco-friendly features.
Show up better on Google (SEO)
- Resolved technical issues to improve indexing and site speed.
- Optimised core product and solution pages for high-intent keywords.
- Launched helpful blog content answering common decking questions.
Smarter Google Ads
- Rebuilt campaigns to focus on buyers actively searching for composite decking.
- Cut wasted spend by removing low-quality keywords.
- Tested new ad copy and landing pages aligned with customer intent.
Content that proves it
- Published case studies and project galleries to demonstrate real-world results.
- Crafted a content strategy tailored to homeowners and builders.
- Set up a content production rhythm to release new quality content every week.
The Results
+50% increase in quality leads
Higher search visibility for priority decking keywords
More engaged visitors thanks to improved site experience and content
Ready to improve your lead quality?
Let’s talk. We’ll show you how the same approach can attract more of the right customers for your business.
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