How Ecoflo doubled visitors and leads in 12 months
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Ecoflo
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: 12 months
Doubled website visitors
Doubled leads
About Ecoflo
Ecoflo is an Australian business specialising in environmentally friendly wastewater treatment and composting toilet systems. Their innovative solutions help households, holiday parks, and eco-friendly developments reduce their environmental footprint while meeting regulatory requirements.
Ecoflo is known for its sustainable designs, ease of installation, and reliable service, making it a trusted choice for customers seeking practical, green alternatives.
The Problem: Website leads and visitors had halved!
- Website traffic had fallen off a cliff, with not enough people finding Ecoflo online.
- Google Ads generated some leads, but not at the scale the business wanted.
- The website explained products, but didn’t effectively convince visitors to enquire.
- Ecoflo wanted to boost both visibility and lead flow to support expansion.
What We Did
Marketing Message and Marketing Strategy
- Crafted a compelling marketing message to highlight Ecoflo’s eco-friendly advantages.
- Developed a detailed 12-month marketing plan across Google Ads, SEO, content, and website updates.
- Focused the strategy on improving both traffic and quality enquiries.
Website Improvements (Design & UX)
- Improved layouts and navigation so visitors could quickly find products and understand solutions.
- Simplified enquiry forms and added clear calls-to-action to encourage engagement.
- Showcased social proof with case studies, certifications, and testimonials to enhance trust.
- Emphasised Ecoflo’s unique competitive strengths: sustainability, reliability, and compliance.
Show up better on Google (SEO)
- Fixed technical SEO issues for better crawlability and speed.
- Optimised core product and solution pages for target keywords.
- Added helpful content answering common customer questions about eco-friendly wastewater systems.
Smarter Google Ads
- Rebuilt campaigns to effectively target eco-conscious buyers searching for wastewater and composting solutions.
- Eliminated wasted spend on irrelevant clicks.
- Tested new ad copy and landing pages aligned with the refreshed messaging.
Content that proves it
- Produced new case studies and guides showcasing Ecoflo solutions in action.
- Built a targeted content strategy to engage homeowners and developers.
- Established a consistent content production rhythm to publish fresh, quality content weekly.
The Results
Doubled total website visitors
Doubled total leads
Improved visibility in Google search and stronger engagement on site
Ready to grow like this?
Let’s talk. We’ll show you how a targeted, results-driven digital marketing approach can double your traffic and enhance lead quality.
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