How Ekodeck went from 5,000 to 23,000 visitors per month.
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Ekodeck
Ekodeck elevated their online presence and achieved significant conversion growth through customised digital marketing strategies.
Increased visitors from 5,000 to 23,000 p/m
Increased conversions 500 to 5,200 p/m
Increased sample requests from 190 to 2,060 p/m
The Client
Ekodeck is an Australian composite decking manufacturer that provides real timber aesthetics to modern decking and screening alternatives, we have a look to suit every Australian home, ensuring your space is ready for every season.
The Challenge
Ekodeck had developed a strong reputation within the market, but their online marketing results were not reflecting a business that has been established for 25 years. They needed to increase visitors, conversions, and sample requests while also improving their marketing message to achieve their growth goals.
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- Client Name
The Solution
When Ekodeck came to us they were looking to take their business to the next level. Ekodeck engaged Due North to develop their marketing strategy, key messages, and competitive advantage, as well as manage their search engine optimisation and Google AdWords campaigns.
Over the course of a three-year partnership, we increased their visitors from 5,000 to 23,000 per month, boosted organic visitors from 2,000 to 12,000 per month, increased conversions from 500 to 5,200 per month and improved sample requests from 190 to 2,060 per month. Originally ranked at 30 for composite decking, we got them to 2nd position organically.
Website design & development
Technical on page SEO
Content marketing & social media
SEO growth & improvements
Google Ads management & optimisations
Analytics & management framework
Creating key messages
Developing competitive advantage
The Results
Throughout our 3-year partnership, we worked with Ekodeck to enhance their website to encourage more users to connect with their brand. Our SEO and digital marketing strategies helped them become more prominent in their industry and online, with their composite decking search rankings climbing from 30th to 2nd place. This growth was accompanied by a 500% increase in organic website traffic and a 940% increase in monthly conversions.
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