How Ekodeck went from 5,000 to 23,000 visitors per month.

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Ekodeck skyrocketed their online presence and achieved unprecedented conversion growth through customised digital marketing strategies.


Increased visitors from 5,000 to 23,000 p/m

Increased conversions 500 to 5,200 p/m

Increased sample requests from 190 to 2,060 p/m

Due North

The Client

Ekodeck is an Australian composite decking manufacturer that provides real timber aesthetics to modern decking and screening alternatives, we have a look to suit every Australian home, ensuring your space is ready for every season.

Due North

The Challenge

Ekodeck had developed a strong reputation within the market, but their online marketing results were not reflecting a business that has been established for 25 years. They needed to increase visitors, conversions, and sample requests while also improving their marketing message to achieve their growth goals.

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The Solution

When Ekodeck came to us they were looking to take their business to the next level. Ekodeck engaged Due North to develop their marketing strategy, key messages, and competitive advantage, as well as manage their search engine optimisation and Google AdWords campaigns.

Over the course of a three-year partnership, we increased their visitors from 5,000 to 23,000 per month, boosted organic visitors from 2,000 to 12,000 per month, increased conversions from 500 to 5,200 per month and improved sample requests from 190 to 2,060 per month. Originally ranked at 30 for composite decking, we got them to 2nd position organically.

Website design & development

Technical on page SEO

Content marketing & social media

SEO growth & improvements

Google Ads management & optimisations

Analytics & management framework

Creating key messages

Developing competitive advantage

The Results

Throughout our 3-year partnership, we achieved remarkable results for Ekodeck. Our SEO and digital marketing strategies propelled them from relative obscurity to industry prominence, with their composite decking search rankings soaring from 30th to 2nd place. This impressive growth was accompanied by a significant 500% increase in organic website traffic and a 940% increase in monthly conversions.

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