How Everhard achieved 30% growth in 12 months!
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Everhard Industries
Within a year we have helped Everhard Industries transform their digital presence and drive business growth to achieve significant increases in lead quality and quantity.
30% growth to core areas within 12 months
Significant increase in lead quality and quantity
Consistent high-quality reporting and management
The Client
Everhard Industries is an Australian family-owned manufacturer of drainage, wastewater, and environmental solutions, delivering practical residential and commercial solutions for both the trade and retail markets. Operating since 1926, they are a trusted name in plumbing equipment priding themselves on good value, great service and guaranteed quality.
The Challenge
Everhard Industries faced several marketing challenges that were hindering their ability to achieve growth objectives. No clear strategy and the complexity of their product offering with varying mechanisms of delivery (retail, wholesale, direct) made it difficult to establish a clear focus for their marketing efforts. Organic search growth had also stalled and they were struggling to drive sales and conversions.
The Solution
To address Everhard Industries’ marketing challenges, we developed a comprehensive digital marketing strategy that was customer-centric and consistent. This included crafting clear messaging, defining the company’s unique strengths and benefits for its target audience and mapping detailed customer journeys, identifying their needs, pain points, and behaviours.
Our approach also involved implementing a rigid management framework, ensuring transparency and accountability as well as measurable outcomes. Their Google Ads campaigns were rebuilt with a data-driven approach and we developed a strong SEO foundation by optimising their website’s technical structure and content.
Digital marketing strategy creation
Website redesign & development
Development of marketing strategy, target audience and customer journeys
Google Ads rebuild and strategy creation
Content marketing strategy & creation
Stringent tracking, reporting and management
Creating key messages
The Results
Within the first 12 months of our engagement, Everhard Industries experienced significant growth in its core areas, with a notable 30% increase in key metrics. As a result, they have also seen a substantial increase in lead quality and quantity, providing a stronger pipeline of potential customers.Â
As we continue to monitor and refine their digital marketing strategies, we are excited to see the long-term impact on their business growth and success. And with 12 months of engagement under our belt, we are confident that our partnership will continue to drive meaningful results for years to come.
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