How Great Race lifted quality leads by 28% in 6 months
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Great Race
What we worked on: Google Ads, SEO, content, and website design & development
Timeframe: Mar 2025 – Current
+28% quality leads
Reversed organic traffic decline
Launched brand new website
About Great Race
Great Race is an Australian corporate team-building and events company. They design and deliver fun, engaging, and memorable team experiences for businesses across Australia. Their activities range from scavenger hunts and problem-solving adventures to tailored team bonding events.
Known for bringing creativity and energy to every event, Great Race helps companies strengthen their culture, improve collaboration, and create unforgettable employee experiences.
The Problem: Declining performance!
- Organic visitors were declining year on year, reducing visibility and enquiries.
- Google Ads was delivering leads, but quality was decreasing.
- The old website was outdated and not aligned with modern user experiences.
- Great Race needed a refreshed digital strategy and brand-new website to turn results around.
What We Did
Marketing Message and Marketing Strategy
- Reframed the marketing message to emphasise fun, engagement, and cultural impact.
- Built a clear, deliverable strategy spanning SEO, Google Ads, content, and a new website.
- Aligned messaging and campaigns to attract more of the right corporate enquiries.
Website Improvements (Design & UX)
- Designed and launched a brand-new website with modern visuals and UX.
- Improved navigation and calls-to-action to increase conversions.
- Showcased client testimonials and case studies for stronger credibility.
- Highlighted competitive advantages, such as creativity and event flexibility.
Show up better on Google (SEO)
- Stopped the decline in organic traffic by fixing technical SEO issues.
- Optimised service and location pages for relevant keywords.
- Created fresh, compelling content tailored to corporate event planners.
Smarter Google Ads
- Rebuilt campaigns focusing on high-intent searches (team building, corporate events, scavenger hunts).
- Cut wasted spend and improved targeting for increased lead quality.
- Refreshed ad copy and landing pages aligned with the new messaging and site.
Content that proves it
- Produced new blogs and event guides answering common client questions.
- Created a content strategy to engage HR managers and business leaders.
- Established a clear production system for consistent content publishing.
The Results
+28% increase in quality leads
Organic decline reversed with stable and improving traffic
New website delivering better engagement and conversions
Ready to grow like this?
Let’s talk. We’ll show you how the same approach can reverse declines and deliver results to set your business back on a path for steady growth.
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