How GRP Australia tripled quality leads and grew SEO traffic by 250%
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GRP Australia
What we worked on: Google Ads, SEO, content, and website design & development
Timeframe: Mar 2023 – Current
Tripled quality leads from Google Ads
+250% organic visitors
#1 rankings for key terms
New high-performing website
About GRP Australia
GRP Australia specialises in the design, manufacture, and supply of glass-reinforced plastic (GRP) products. Their extensive product range includes gratings, structural sections, platforms, and ladders for use in diverse industries such as mining, marine, oil & gas, and infrastructure.
Known for strong, lightweight, and corrosion-resistant products, GRP Australia is trusted by engineers and project managers needing reliable, long-lasting solutions.
The Problem: Outdated digital presence
- Website was old, outdated, and underperforming as a lead generation tool.
- Google Ads campaigns were running but not delivering enough quality enquiries.
- Organic search visibility was weak compared to competitors.
- GRP Australia needed a full digital refresh to scale growth.
What We Did
Marketing Message and Marketing Strategy
- Updated the marketing message to emphasise product benefits, such as strength, durability, and safety.
- Built an integrated marketing strategy across Google Ads, SEO, content, and website redesign. - Aligned refreshed messaging and strategies to reach engineers, project managers, and procurement teams in target industries..
Website Improvements (Design & UX)
- Designed and launched a brand-new website with modern visuals and clear navigation.
- Improved product pages with technical data, benefits, and application examples.
- Added compelling case studies and testimonials to build brand trust.
- Simplified enquiry forms to drive more conversions.
Show up better on Google (SEO)
- Fixed technical SEO issues and improved site performance.
- Optimised key product and industry pages for high-intent keywords.
- Published educational content around GRP applications and compliance.
- Achieved #1 rankings for many of the most important search terms.
Smarter Google Ads
- Rebuilt campaigns around high-intent keywords in GRP products.
- Cut wasted spend and improved ad quality scores.
- Tested new ad copy and landing pages to attract more high-quality leads.
Content that proves it
- Produced new case studies showcasing GRP applications across industries.
- Developed a targeted content strategy aimed at engineers and project managers.
- Established a consistent system to produce new technical and helpful content regularly.
The Results
Tripled quality leads from Google Ads
+250% increase in organic search visitors
#1 rankings achieved for the most important industry keywords
Brand new website delivering higher engagement and conversions
Ready to grow like this?
Let’s talk. We’ll show you how the same approach can enhance your digital presence, attract quality leads, and deliver outstanding growth for your business.
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