How Guardian Self Storage increased quality leads by 15% in 6 months
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Guardian Self Storage
What we worked on: Google Ads, SEO, content, and website improvements
Timeframe: Mar 2025 – Current
+15% quality leads
More responsive digital partnership
Stronger foundation for growth
About Guardian Self Storage
Guardian Self Storage provides secure, affordable, and convenient storage solutions across regional Queensland and northern New South Wales. With a network of facilities, they offer a wide range of unit sizes, vehicle storage, and flexible options for both personal and business needs.
Guardian’s reputation is built on its focus on providing excellent customer service, round-the-clock security, and strong community connections, making it a trusted choice for local storage.
The Problem: Needed a better marketing partner
- Experienced a decline in quality leads over the recent years.
- Needed a more responsive digital partner they could collaborate with closely.
- Wanted to improve the quality of enquiries rather than just volume.
- Required a refreshed approach to Google Ads, SEO, and website improvements to drive growth.
What We Did
Marketing Message and Marketing Strategy
- Updated messaging to highlight Guardian’s secure, customer-focused storage solutions.
- Built a comprehensive strategy across Google Ads, SEO, content, and website improvements.
- Focused marketing efforts on improving lead quality and creating better client engagement.
Website Improvements (Design & UX)
- Improved navigation and page layouts for easier access to unit options and quotes.
- Added clear calls-to-action like “Get a Quote” and “Find a Location”.
- Highlighted social proof, including security features, customer testimonials, and local service to increase trust.
- Optimised enquiry forms to encourage more enquiries.
Show up better on Google (SEO)
- Fixed technical SEO issues and improved mobile performance.
- Optimised facility location pages to rank for local searches and keywords.
- Added fresh content to answer common storage questions and build authority.
Smarter Google Ads
- Rebuilt campaigns to focus on storage-related high-intent searches.
- Eliminated wasted spend on irrelevant clicks to improve ROI.
- Tested new ad copy and landing pages with updated messaging for better lead quality.
Content that proves it
- Produced blogs and FAQs to support customers through their storage journey.
- Created a content plan tailored to both personal and business storage needs.
- Developed a clear, consistent production schedule to publish quality content regularly.
The Results
+15% increase in quality leads
Better collaboration and responsiveness with a digital partner they can trust
Built a stronger foundation for ongoing growth in both Ads and SEO
Ready to grow like this?
Let’s talk. We’ll show you how the same approach can increase quality leads and deliver a strong digital partnership that supports ongoing success for your business.
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