How INOVA Air Purifiers experienced a 50% jump in revenue in 6 months
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INOVA Air Purifiers
INOVA sharpened their marketing messaging and online presence, achieving significant growth in both visitors and revenue through strategic digital marketing.
50% increase in organic visitors in 180 days
Doubled keyword rankings
50% growth in revenue
The Client
INOVA manufactures the best air purifiers in Australia providing unmatched protection and the cleanest indoor air quality. They provide a range of air purifiers for residential, commercial and industrial applications.
The Challenge
INOVA came to Due North after seeing visitor numbers consistently decline over an 18-month period after a website design update. With visitor numbers dropping by half during this time, their revenue had also significantly dropped across their online channels.
The Solution
To ensure fast results, Due North worked closely with INOVA to sharpen their marketing messages, redesign and restructure their website and provide updated website content that aligned with the new messaging. To address visitor concerns, we implemented a strong SEO campaign to increase rankings and improved Google AdWords management for greater cost efficiency. We also provided additional content ideas for social ad campaigns, video marketing, and blog content for ongoing promotion.
Website design & development
Technical on page SEO
Google Ads management & optimisations
Content marketing & social media
SEO growth & improvements
Analytics & management framework
Creating key messages
Developing competitive advantage
The Results
Over a six-month period, we were able to rapidly increase visitor numbers, increasing traffic by 50% to restore INOVA to its former glory days. This growth was accompanied by a 50% increase in revenue with all online channels performing highly once again.
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