How Rockcote tripled their website organic visitor growth.

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Through tailored digital marketing strategies, Rockcote turbocharged their online presence for increased organic traffic, lead generation, and sales conversions.


Tripled their organic visitor growth

Established their authority as industry leaders

Created an engaging and high-performing website

Due North

The Client

Rockcote is one of Australia’s most loved and trusted brands and manufacturers of cement and coloured render, textures, paint and natural materials coatings for residential and commercial buildings. Based in southeast Queensland, they have been servicing both the Australian and New Zealand markets for the last 40 years.

Due North

The Challenge

Rockcote experienced a massive decline in search engine optimisation (SEO) results over a 12-month period after designing a new website. The new website, which did not consider the user journey or have a SEO strategy, was confusing and did not have accomplish the desired results – in fact, quite the opposite. The website needed improvements and foundational SEO work needed to be done fast to get the website where it needed to be.

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The Solution

Rockcote engaged Due North to redesign and restructure the website the right way and implement a SEO strategy that saw the foundations set correctly. To further fast track an increase in SEO we developed and implemented a regular content strategy and updated all marketing messages across the website.

We also put in a proper reporting structure with stringent tracking for greater management over their digital marketing. This allowed us to make quick improvements and optimisations to ensure we were achieving the results needed.

Website design & development

Technical on page SEO

Content marketing & social media

SEO growth & improvements

Analytics & management framework

Creating key messages

Developing competitive advantage

The Results

Over the course of a three-year partnership, we created a high performing and engaging website that is easy to navigate with consistent messaging throughout. We significantly increased the amount on the website, which not only increased SEO results but also established their authority as a trusted brand for cement and coloured render textures, paint, and natural materials.

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